Your Virtual Upline Podcast

Welcome to the Your Virtual Upline podcast hosted by Bob Heilig. This weekly podcast will give you the mindset, strategies, and skills you need to build the network marketing business and life of your dreams. Each week Bob takes a deep dive into topics like leadership, social media, prospecting, recruiting, and so much more! Bob is the founder of ‘The Legacy Leader Movement’, a totally new approach to building a network marketing business. The core values that guide his work, and the messages on this podcast are - faith, love, service, and growth. Join us each week and discover how to tap into the power of this purpose-driven approach to building your business!
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Feb 17, 2020

Are you struggling to create strong, independent leaders on your team?

Learning how to become an effective coach is an absolute MUST if you want to build a NM business that someday gives you TOTAL FREEDOM.

As a matter of fact, for many of you this is the missing ingredient to the growth of your business and life right now.

Right now you might be thinking, “I’m a great coach to my team members.  I’m always teaching them new strategies and instructing them how to grow their businesses.”

However, you need to know that there’s a big difference between teaching and coaching.

Most network marketing leaders that I’ve worked with are good teachers, but horrible coaches.

Teaching is mostly concerned with the acquisition of new knowledge and is usually done in a group setting.

Coaching on the other hand is focused on development. It is having the support that one needs to achieve a level of success in your business. 

Personally, in my own business, for a very long time I was stuck. I had so many great people with all the potential in the world fizzle out and I didn’t understand why. What I didn’t realize is that I was missing a critical skill - COACHING.

My inability to be an effective coach to the people on my team was a huge factor in what was holding me back. But once I finally understood all of this and learned how to coach my team..and not just teach…my business and life began to change dramatically.

So, join me in this episode as I share the skill of coaching, how it changed my life and business, and the two key concepts on how to be an effective coach.

Next Level Leadership, my high-level coaching program for successful network marketing leaders wanting to scale their business BEYOND 6-FIGURES, is open now for the first time ever!

Feb 11, 2020

In this new podcast episode of #askBob, I answer 3 questions submitted by listeners, including:

  1. What do you do when you’ve exhausted your warm market?
  2. How do you prospect people on FB you’re connected with - but don’t really know?
  3. What do you do when someone doesn’t respond to your reach out?


What do you do when you’ve exhausted your warm market?

This is a common thing I see where network marketers think that they had already tapped out any opportunity with people they know so they shift to their cold market.

They turn to social media and try to learn attraction marketing, and they end up complicating the entire process with funnels and lead magnets and complex systems. 

Armed with the excuse of “I’ve exhausted my warm market,” I see network marketers think that figuring out how to prospect in the cold market is the answer. 

However, the cold market is NOT the answer.  In this podcast, I dig into my personal opinion on why recruiting in the cold market is not the solution to your ‘burned out warm market’ problem.


How do you prospect people on FB you’re connected with, but also don’t really know?

A bit mistake people make when trying to prospect in the cold market is pitching to people too early in the process.

They talk about their company, business, and product on the first message because they think that it’s secretive and weird to not just share right away.

What we need to understand is that messaging people on social media is the exact same as having a conversation with them face-to-face.

The key is to make your messaging conversational. It's more than you just making a sale; it's you being able to change their life through your products. 


What do you do when someone doesn’t respond to your reach out?

When prospecting, we always seem to assume a negative outcome, like “they’re going to roll their eyes at me” or “what if they talk about me behind my back.” 

It’s these negative scenarios (RED LIGHTS) that we imagine that’s stopping us from reaching out and following up with our prospects.

I want you to learn how to create different and more empowering stories (GREEN LIGHTS).

Build your faith and always assume a positive intent.

If they don’t respond on the follow up, then you need to course correct. Do a different approach like commenting on their posts on Instagram, or like the stuffs they post on social media.

Here’s the thing, it’s all about your willingness to take action despite your fears. The only limitation to creating the life of your dreams and the business that you want is the story that you tell yourself about how it is or isn’t possible. 


Check out Legacy Leadership Academy waitlist at Enrollment coming up this Spring.

Feb 4, 2020

I’ve seen this a LOT in network marketing. 

You join a company, and there’s excitement for the product and the opportunity.  Your excitement is contagious, and you also work your business consistently, sharing about the products and the opportunity with anyone who will listen.

Your team grows fast!  You have that momentum that every network marketer craves!

And then, things begin to slow down.  Team members begin going MIA and not returning messages.  Your recruiting and team volume numbers begin sliding backwards.

Your team (and business!) is falling apart!

In today’s podcast, I have a live coaching session with Sasha, who has been going through that exact same situation.

Sasha is a brand new member of my Legacy Leadership Academy. She had a fast start in her company and had a lot of success.

However, over the last year things have fallen apart. Leaders left her team, and there has been lots of complaining going on, which resulted to a toxic team environment.

Instead of excited and moving forward, she now feels frustrated, has lost confidence in herself, and feels like she’s stuck in the past. And on top of all of that, she doesn’t have a strong upline that she can lean on for support. 

Join me in this live coaching session, as I give Sasha some key insights on how she can take control over her thoughts and continue building a the team of her dreams!

You can learn more about the Legacy Leadership Academy here:

Jan 1, 2020

Today is part 2 of last week’s episode where I reveal our brand new ‘Success Path’ that we’ve created for all of you called ‘The 5 Phases of Network Marketing Leadership.’

Do you know EXACTLY where you are at on your journey to success? 

If Point A is the day you joined your network marketing company and Point B is where you want to be – enjoying a life of Total Freedom - where EXACTLY are you at in between those two points?

It is so important that you are clear on EXACTLY where you are in your journey to success.

And that is why I’m so excited to launch the first EVER leadership assessment for network marketing!!

One of the things I’ve always struggled with was our new students never had a way to clearly see the vision of what we’re helping them do.

All the training we do is great, but I started to notice a ton of confusion and overwhelm because there was no simple, clear plan to help them get exactly from Point A to Point B in their business.

So we created the first ever network marketing quiz to help people just like you determine exactly which of 5 stages you are at in your network marketing journey.  Then, we can give you the exact steps and action plan you need to follow to attain Total Freedom.

In this week’s podcast, I share with you more details about the 5 Phases of Network Marketing Leadership and how taking the quiz will tell you exactly which of the 5 phases you are currently in….and more importantly, exactly what you need to do to get to the next phase!

Make sure you and your team members take the quiz now by visiting

Once you’ve completed the quiz, I will email you a page with all of your results. For each of the 5 phases, I’ve put together a specific training plan with a series of actionable steps to help you ‘get unstuck’ and start moving forward.

Also, make sure and join my 4-part live free training series called ‘4 Steps to Creating a Full-Time Income in Network Marketing’ which begins on January 9th.

Register here:

Dec 23, 2019

Today I share with you the greatest gift network marketing has to offer….and a HUGE gift for you inside!

This episode is the first of a two-part series. And whether you are brand new to network marketing or a seasoned leader, I believe this is something that will have you looking at your business in a very different way than you ever have before!

Ask yourself these questions: What does success look like for you? What is the ultimate goal for your business?
One mistake network marketers make is not having a clear vision for their life and business.

Most of us simply follow someone else's definition of success, and then we later find out, their definition wasn’t exactly what we wanted in life.

And then we end up frustrated, unfulfilled, and miss the greatest gift that this profession has to offer - Total Freedom.

There are three types of freedom in life: Financial Freedom, Time Freedom, and Personal Freedom.

And when someone has Total Freedom, they have all three!

And for most people, they have Total Freedom because they are an entrepreneur.

But, what does it actually look like to have financial, time AND personal freedom?

And what do you have to do to actually attain TOTAL freedom in your life?

This is exactly what I share with you in this podcast episode!

And what my team is working on to help you achieve Total Freedom in a step-by-step process in 2020!

Dec 19, 2019

There’s a very delicate topic that we leaders have to deal with, which is a byproduct of building a big business, and that is how to handle when a leader leaves to join another company.

One of your leaders leaving for another company is one of the hardest things you will face in your network marketing career. In that moment, it feels like your entire business is falling apart and that everything you’ve worked so hard for is suddenly being destroyed.

But I want you to understand that how you handle this, how you respond and react, will have a far greater impact on your long-term success than that person actually leaving.

Our usual reaction is we feel revengeful. We start trashing the person, trying to undermine their credibility so that no one on their team leaves to go join them. But I want you to know that going into attack mode is a bad idea.

In this podcast episode, I share with you tips on how to handle these situations, why as leaders we need to lead with character and love, and some actionable steps that will definitely keep you out of the drama.

Dec 6, 2019

There are 3 major goal-setting mistakes that I see entrepreneurs make every single year. I’m going to teach you how to avoid these mistakes, AND I’m also going to give you a step-by-step plan on how to properly plan and set goals for your business in 2020.

I’m not going to lie – I made these exact same mistakes every single year, too, in my network marketing business!

My hope is that through what you learn here today, you avoid these same mistakes I made, and in the process give yourself the best chance to make sure 2020 is your breakthrough year!

Isn’t it getting old repeating the same process every year, only to never see the results you want? Aren’t you tired of being stuck in the same place?

I do not want 2020 to be ANOTHER year where you get excited, set big goals for yourself, only to find yourself on December 31st, 2020, in the exact same place you are right now. 

And I promise you, if you can avoid these 3 common goal-setting traps, you will have a FAR GREATER chance of moving your business forward and achieving the goals that you set for yourself this year.

Mentioned in this episode:

Episode 72 - Creating Your Breakthrough Year
Episode 115 - The Magic of Thinking Big

Nov 26, 2019

Recruiting Campaigns are a powerful tool you can use to help motivate your team to take more consistent action and reach out to more prospects.  In this podcast episode, I share with you my 3-step process for setting up a successful recruiting campaign for your team.

Do you have team members who are struggling?  Are they overwhelmed and confused?

There is a LOT of information overload available to network marketers.  Scripts, podcasts, LIVE video strategies, and more!  And all of this information can definitely overwhelm some of your team members causing all productivity to come to a screeching halt!

One of the best strategies to get overwhelmed and confused team members to move forward and take consistent action is to start a Recruiting Campaign.  While most team leaders think of recruiting campaigns as a means to add more team members, it also serves as a way to get hesitant team members to actually move forward and take action.

Recruiting Campaigns combat two of the biggest obstacles your team faces – FEAR and OVERWHELM – by giving your team a simple system to follow over a short period of time.

Here is my 3-step system for creating a successful recruiting campaign:

STEP #1: Identify the specific group of people you want to target (Real Estate Agents, Nurses, Teachers, Traditional Business Owners) and create the story around why they would be such a good prospect.

STEP #2: Come up with the scripts and key messaging points for your team. Part of this includes anticipating the objections that might come up ahead of time.   

STEP #3: Choose a specific time and roll it out to your team. You could kick the campaign off with a really exciting Zoom presentation. Make it fun! You can give away prizes for those people that participate.  

Nov 19, 2019

Every year people ask me, “Is it ok to do Black Friday promotions?”

Yes!  It is OK to promote your products and business on Black Friday!

Download my FREE Black Friday Marketing Strategy Guide with my favorite strategies and scripts at

However, to be SUCCESSFUL in your Black Friday marketing efforts, you MUST be different than your competitors.

Here’s the truth about Black Friday - your success or failure will not be determined by what you do on that single day, but by what you’ve done in your business in the 30, 60, or 90 days leading up to Black Friday.

In this episode, I’m going to share 5 ways that you can make the most of your Black Friday promotions this year.

Strategy #1: Live Video Content On-Ramp. You need to warm your audience up for the promotion!  To do this, build up curiosity for your products through a series of live videos on Facebook, Instagram, or any platform you prefer. The key here is to create value; so, it’s very important that you focus on educating and teaching people around the area of your products.

Strategy #2: Share Customer Success Stories. I want you to understand that people don’t buy products.  They buy the results that the product gives. So instead of selling on price, focus on selling the value of your products by sharing customer success stories and how it made your customer’s life better and what problems you solved for your customers.

Strategy #3: Gratitude and Appreciation. Don’t lead with the promotion you.  Always lead with love, gratitude, and appreciation for the customers supporting your business. What does this mean?  Instead of jumping straight in with your product pitch, schedule some dedicated time to call, voice message, or even send a short, handwritten note for your current or past customers personally thanking them for their support.  

Strategy #4: ‘Steal a Deal’ FB Group Strategy. With this strategy, you set up a temporary ‘pop-up’ FB Group for your entire team to use during Black Friday. Your team members can then add their customers and prospects to this group. The exciting part is that each member can contribute a certain amount that will go to the discounts of the products. You will then pick a specific time for the event to happen so you can start promoting to everyone inside the group.

Strategy #5: Personally Connect with Your Top Prospects. Most network marketers rely too heavily on passive ‘Attraction Marketing.’ What I want you to do this Black Friday is change your approach, slow down, and get more focused on the most important people for you to connect with. At the end of the day, the best sales strategy out there is just genuinely taking the time to get to know what’s going on in someone’s life and caring about them.

Nov 12, 2019

Let’s talk about a topic that I know for many of you is something you struggle with a lot in your business – CLOSING.

To master the skill of closing you have to have a game plan and practice it over and over again

Have you ever heard prospects say these things to you before?

  • I’m not really a great salesperson.
  • I don’t have the time to do anything else.
  • I don’t have the money; so, I can’t afford to join your team or buy your product.

Personally I used to hate closing.  It felt so uncomfortable to me.

However, I realized this came down to two things…

First was my lack of confidence, and second, my mindset to the ‘YES’s’ and ‘NO’s’ you hear in this business.

So, I’ve created what I call the ‘3 S’s Closing Strategy.’ 

I promise you it will make you much more confident and comfortable when it comes to closing a prospect.

Let’s get into my ‘3 S’s’ Closing Strategy!

Strategy #1 is SIMPLE. Don’t complicate the process of sharing your products and business opportunity.  Remember, the less you say, the more money you are likely to make. 

Strategy #2 is SYSTEM. I want you to understand that it is the real key to building a team and getting new recruits is having a system for your team that anyone and everyone can utilize. Every aspect of your business must be system driven, and this what gives your people that necessary confidence because confidence starts out not in their own abilities, but their ability to follow a system.     

Finally, Strategy #3 is SUPPORT. Sell your prospect on the fact that they are locking arms with you. That you will be there for them every step of the way. If someone sees you as the person who can change their life, they’re going to join you.

If you got any value out of this episode make sure to go to to download the free PDF.

Nov 5, 2019

I want to share with you what I believe to be the ‘secret’ to success, happiness, fulfillment, in your business and life.

In my last podcast episode, episode 120, I shared what I believe to be the biggest challenge that you will need to overcome to see success in your business – The Achievement Trap.

This episode serves as part 2 of that message. So, if you haven’t listened to episode 120 yet, I recommend that you listen to that message first.

Consider having love be the guiding force in your life, regardless of the circumstance.  Nothing stands to transform us, our relationships, and our world, more than a commitment to live our lives from love. - Marianne Williamson from her book, ‘A Return to Love’

So, what do I believe is the ‘secret’ to success, happiness, fulfillment, in your business and life?  In one word – LOVE.

In life, most of us have been so paralyzed by fear.  And this fear shows up inside of us through feelings of unworthiness, doubt, and negativity.  And these emotions and feelings are blinding us from our potential.

However, when we shift our feelings and emotions to ones of LOVE, we begin to see ourselves and our roles in this world differently. We begin seeing that each and every one of us has a unique and essential role to fulfill in this world.

When we stop obsessing over ‘making sales’ and ‘getting our next recruit,’ we can instead obsess over ways to show kindness, compassion and generosity to the people we came into contact with every day.

If this was the filter through how we lived our lives and operated our businesses, it would literally change everything. 

If you learn nothing else from listening to this podcast, I want you to leave with this - you were created with the purpose of extending God’s love to the people in this world.  And your networking marketing business is simply a vehicle that can be used to live out this purpose. 

The moment you make the decision that your business is a way for you to serve mankind and not just a way to make money, you will experience a joy and fulfillment that you’ve not felt before.

Oct 29, 2019

What is driving you in your business? This episode is probably one of the most important episodes I’ve ever recorded. Today, I share with you something that I personally struggled with personally and professionally.  And I believe you can probably relate to this, too. 

The moment you stop striving to achieve something to feel worthy is the moment where you experience something much more powerful

I want to ask you a question, and your answer to this question will ultimately determine the kind of business you create and the quality of life that you experience.

Here’s the million-dollar question - What is driving you in your business?

If I look back on my own network marketing career, what was ALWAYS driving me was ‘the next thing.’  One month it was to sign a certain ‘A-player’ prospect.  The next it was to hit the next rank.  Then to win a company trip.  The car.  The ‘top earner.’….iti went on and on and on.

And each ‘nest thing’ was supposed to make me happy and feel better in my life.

But, after the initial happiness faded away from hitting my goals, I felt exactly the same as I did before. I was still miserable and I felt totally alone, actually I kind of feel worse.

That happiness is gone in seconds…and then you’re on to ‘the next thing’ again.

This is what I call the achievement trap. 

We have this mindset that our accomplishments in life will make us worthy, happy, and fulfilled in life. We do the hustle to reach our goals.  Then we realize that each new accomplishment has a very empty, hollow feeling.

I hope this episode sheds light on your own achievement trap. I’m going to teach you how to break free from this in your business so that you’ll start finding more sustainable happiness, joy, and fulfillment in the work that you do.

Oct 22, 2019

Are you ‘busy’ in your business, but you’re not ‘productive?’  Being ‘busy’ in your business, does not always equal success.  Today, Jane joins me for a live coaching session to work through how her negative thoughts and how ‘being busy’ is holding her back in building a thriving business. 

Leadership is leading by example - showing up every day and doing the work

For so many of us, especially in our western culture where achievement is looked highly upon, being busy and being part of ‘the hustle’ is looked highly upon….not just from other people, but even when we’re dealing with ourselves as well!

We love and embrace ‘the hustle!’  So much so, that we convince ourselves that just being busy is enough. 

We get a sense of accomplishment just from being busy.  Some of us, myself included at times, find our worth in the craziness of being busy. 

But, there’s a HUGE difference between being busy and being productive. 

When you’re taking ‘passive action,’ (organizing, scrolling through social media, and reading personal development books) vs working your income producing activities gives a sense of accomplishment and worthiness, but does NOT build you a successful business in the long run.

Plus, when you’re busy but not productive, you are not being the example and leader you need to be to your team.  Your unwillingness to take the right actions is holding you AND them back. 

So stay tune as Jane and I discuss how to conquer fear of failure, how to lead by example, and importance of not defining your own worthiness by how busy you are in your business

Check out Legacy Leadership Academy at

Oct 9, 2019

There are 3 different identities you must adopt in order to become massively successful in your network marketing business.

Your value in life isn’t in the things that you do; it’s in who you are

I have to admit, I had my own challenges when beginning my network marketing team. However, the concept of identity led me to the single greatest ‘aha moment’ of my career.

Here is the problem that most of us have: our identities (how we see ourselves) limit our results.

Our day is dominated by negative thoughts, stories, and beliefs that limiting us. But I want you to understand that success is not a matter of doing; it’s a matter of being.

So here are 3 Identities needed for network marketing success.

First, understand that you are a BUSINESS OWNER. I’ve seen a lot of people work on their business when they feel like it, when it’s convenient, or when they feel motivated.  And this is a very dangerous place to be. So beginning today, I want you to start thinking like a business owner. Start treating it like a real business. Identify the characteristics of a successful business owner and start living by them today.

The second Identity is a NETWORK MARKETER. If you want to become successful in this profession, you don’t ‘do network marketing.’  Nope! You must become a network marketer. The key is to shift from a saleman’s mindset to a service mindset. Your business can make you tons of money, but that money and success is only as good as what you do with it to help others.

Last, you are a LEADER. Most of us have impostor’s syndrome.  We’re so worried people will find out that ‘we don’t know everything’ that we don’t even start.  These are simply limiting beliefs about ourselves when it comes to leadership. So here is my advice, stop focusing on what you don’t have and haven’t done yet.  Instead, start showing some appreciation for the things you have done, and what you have already in your life. You don’t need to have a team to be a leader. You only need to begin by leading the most important person – YOURSELF.

Check out Legacy Leadership Academy at Enrollment is open during October.

Sep 24, 2019

Today I’m answering YOUR listener-submitted questions!

You’ll often hear that owning your own business can be a very lonely endeavor, even when you have downline, uplines, and sidelines like in network marketing.

However, what you need to know is that the problems you have are the same problems so many others are experiencing as well!  Which is why I’m excited to release our very first podcast answering YOUR submitted questions!

Last week, Sarah, Tiara, Jessica, and Sarah submitted questions to me about issues they are personally facing in their network marketing businesses, and in this episode I go through them one-by-one.

06:29   Question #1 (Sarah) – How do I keep myself ‘unstuck?’  If you have been inconsistent for a really long time in your business, where do you even begin to build consistency, be an example to your team, and get the momentum going?

17:04   Question #2 (Tiara) – I’m a runner.  But, how do you change the speed and momentum of your team?  How do you adjust your expectations of other people who aren’t like you?

28:12   Question #3 (Jessica) – I want to cast vision and think BIG, but when I think about who I need to be in order to make that happen, it’s threatening my current identity BIG TIME.  How do I change my identity and shift into that person that I need to be?

39:42   Question #4 (Sarah) - How are you supposed to see yourself running a million-dollar company when you are so far in debt?   How can you truly believe that one day you’ll be able to retire your husband and spend every day together as a family when I barely ever get to see them now as it is?

To submit your own question to Bob, please visit

To learn more about my leadership development academy, visit Enrollment is opening in October.

Sep 17, 2019

Are you frustrated with team members who don’t take any action on their monthly goals?  Or how about team members who don’t even have monthly goals in the first place?  How can YOU, as the team leader, set and achieve goals based on relying on other people taking action? 

Today I’ll be sharing with you leadership & team building strategies to help you close out a month strong with momentum and excitement to help you crush your goals. It’s a very different way to approach the topic of goal setting and working with your teams.

You don’t hit big goals in your business by trying to be everything to everyone

There are actually two parts to reaching a goal: 1) the setting of the goal, and 2) the action that takes place to meet the set goal.  But, how do you work with people who have not ‘owned it” and stated, “This is my goal for the month!”?

Effective goal setting and achievement is all about driving production and learning how to really motivate your people to action. And as leaders, we need to learn that owning a business with a ‘voluntary army’ of team members means we have to learn WHO and HOW to influence people on our team.  Influence is leadership!

And this is where I see a lot of team leaders struggle.  Most of your team members probably don’t even know how to set big goals and that these goals are, in fact, achievable. And instead of being a servant leader and working with the team members to help them define and achieve their own goals, we end being a “SELF-SERVING” leader, asking team members to contribute towards a ‘team goal.’ 

So many of us (myself included at one point), miss out on the concept of Legacy Leadership. Legacy Leaders understand that a personal goal means nothing unless it’s based on the solid foundation of helping other people succeed on their team and achieve their goals.

In this episode, I am going to share exactly how to reach your month-end goals through servant leadership, how to effectively set goals, and how to implement an action plan for hitting your goals in your team that puts your team first…but still allows you to crush your month-end goals in the process!

Check out Legacy Leadership Academy at Enrollment is opening in October.

Sep 13, 2019

Knowing how to ‘think big’ is one of the most important skills you will ever learn in your life. Today we are going to talk about the magic of thinking big and how mastering this skillset transformed my business and TOTALLY CHANGED MY LIFE.

Greatness is believing in a dream for your life far beyond your current circumstances

Thinking big and developing a compelling vision for your life is an extremely important job as a leader. And if you own a business, then you ARE a leader!

Casting a vision for your life and how others’ lives can be is the starting point to being a great leader. Great leaders learn how to paint a vision for the future for themselves and their teams that inspires them to move into action!

However, the reason why most people are stuck and lack passion in either their business or life is because they lack vision. And I have to admit one of my own personal struggles was always using my past to determine what my future was going to look like.

But here’s what I want you to understand, your past or current circumstances have NOTHING to do with your future!

So join me in this episode as I share the magic of thinking big and the steps on how to create your own big vision for your future!


Episode 114 - How to Change Your Negative Thoughts

Episode 90 - Mastering Your Money Mindset

Visit and get your chance to be part of our next live coaching session.

Check out Legacy Leadership Academy at Enrollment is opening on October.

Sep 3, 2019

Cassie, Chelsea, and Haley share their struggles and negative thinking experiences in the business, and I provide 1-on-1 personal coaching for each one of them.

Overcoming negative thinking is the most important thing you must do if you want to create breakthrough in your business.  My Transformation Formula guides you through exactly how to take a negative thought, reposition it inside your head, and create a positive, productive, forward-moving thought in its place. 

It is our thoughts, not the circumstances, around us that actually creates our results

Podcast guests - Cassie, Chelsea and Haley - share their own experiences in one of the biggest challenges for leaders – NEGATIVE THINKING – and I coach them through exactly how to take a negative thought and turn it into a thought that is positive and action-producing. 

In session #1, Cassie shares her struggles with second guessing and doubting herself in all areas of her life and how to deal with inconsistencies and overwhelm.

In session #2, Chelsea and I talk about her need to control all of the outcomes in her business, her distorted view of her own success, and her strong faith and passion for missions.

And in Session #3, Haley shares her struggles with enjoying the journey of building her network marketing business, finding joy in the moment, and how her strong personal relationships hinder her role as a leader.

Cassie, Chelsea, and Haley share their struggles and negative thinking experiences in the business and my personal coaching for each one of them.

Aug 27, 2019

There are three simple steps to implementing any kind of new system or change into your business and into your team.

You will never scale your business beyond yourself without the proper systems

Let’s all admit it - most of us are into network marketing because we want a business that gives us FREEDOM.

However, as I look around our industry, I see a lot of network marketers who are NOT experiencing the freedom they crave. 

Here’s the reality that a lot of ‘successful’ network marketing leaders don’t understand: If your business doesn’t run WITHOUT YOU, it’s not a business.  It’s a JOB.

I want you to know that you don’t need to be the ‘center of the universe’ on your team. In fact, I give you permission to purposely NOT be the ‘center of the universe’ on your team!

However, in order for you to grow a business that doesn’t 100% depend on you, you must develop leaders in your downline.  And to develop these leaders, you need a proper system in place to identify them and train them to step in and do what you do.

And so today, I am going to talk about why you need systems to scale your business, how it can develop the people in your team, the three steps for implementing new systems in your business, and the right attitude you need to have when implementing these changes.

Need help with figuring out and implementing systems for your business? Make sure to visit

Aug 19, 2019

This episode is part 2 of a 2-episode series where we really dive into the subject fear plays in building a successful business. In part 1 we talked about what fear actually is and how you can actually change your thoughts actually perpetuate and feed that fear. If you haven’t listened to part 1, episode 111, see the link to it below!

In this pod episode, we dig farther into how exactly fear can be used to actually BUILD your business and how to adopting a healthier attitude towards failure is the key to unlocking success in your business and in your life.

The only way to get ‘unstuck’ in your business is to adopt a new mindset about failure

It is ingrained in us during childhood that failure is a horribly bad thing to avoid. We also think that two paths exist: one is a path towards success and the other is a path that leads us to failure.

However, the reality is that only ONE PATH EXISTS! Success and Failure are merely different steps or stages along the same path! You literally have to fail your way to success every single day. Failure is unavoidable on your way to success! We must shift our mindsets to understand this and accept it so that as we do meet failure during our journey, we can mentally check it off as a step in the process and move on!

Join me in this episode as I talk about my personal experience with failure, the biggest shift I had to make when it comes to failure, how to adopt a new mindset to the ‘NO’s’ in your business, and my action plans for you to increase your failure threshold.

Mentioned: episode 111

Aug 6, 2019

In this podcast episode, we dive into a topic that I believe everyone can relate to which is how to overcome your fear of prospecting. I am going to give you a totally different way to look at fear and what I wish I would have known when I first started in network marketing.

The goal is not to eliminate FEAR… it is to build your FAITH

As humans we start off free from fear.  My son, Greyson, proves this!  He is a maniac and fearless in how he lives his life and what he’s willing to try each day. 

However, over time, as humans, we start to develop a fear that resides deep inside of us. 

When I started my own first network marketing business, I was so excited at first!....until I had to make that first phone call!  Then the fear stepped in!  In fact, I, Bob Heilig, hated prospecting at first! 

Oftentimes, we wind up clinging to our fears because we want to be certain and be in control.

We can call fear different things, but I want you to understand that no matter the term you use, they are all the same.  And the solution to overcome every single type of fear is the same as well.

You need to know this - the solution is not eliminating fear; it is building up your faith.

To be successful in your business, you must break the habitual pattern of negative thinking that you’ve created in your life.  This way of thinking has created your current results!

You must be able to interpret the things you are scared of – the ‘no’s,’ the rejections, the lack of responses from people you respect – in a different way than your current emotions are allowing.

And so, in this episode, let’s dig a bit deeper on what exactly fear is, exactly why we love to cling to our fears, but also what you need to consciously and intentionally see to overcome fear’s grip on your life and your business. 


Mentioned: EPISODE 73

Jul 30, 2019

Today, I am joined by Jasmine Star, photographer, entrepreneur, and Instagram expert. In this episode, Jasmine and I talk about Instagram Stories, how to effectively use it in your network marketing business, and the best practices you can implement in your own business.

We are not using Instagram Stories to sell… we use it to build our personal brands

Facebook has been monumental in changing the way we do business in network marketing.

However, Instagram has become the most highly effective and fastest growing platform today in the social media world.

And many network marketers are taking advantage of it!

Instagram, with its focus on pictures and the telling of stories, allows your customers and prospects to connect and engage with you professionally and personally in ways not possible on other social media platforms.

In this episode, Jasmine and I focuses on Instagram Stories, why it is so great, why you should use it, and how to use it effectively in building your brand.

We talk about how to actually create an effective Instagram Story, and Jasmine provides us with the best practices that we can implement in our network marketing business.

And be ready!  Because as have an action plan for you at the end of this episode to help you implement Instagram Stories into your own social media plan for growing your business! 

Jul 8, 2019

My leadership training program, the Legacy Leadership Academy, will be opening for new members soon! To join the waitlist and be the first to know when the doors open, go to: Also, join my FREE summer recruiting challenge, the Revive Your Down Line Challenge 2.0, is starting this July 15th. Join me at


As a leader, you must understand the importance of focusing on BOTH new acquisition as well as retention on your team. If you focus on retention of current team members too much, your team will eventually become stagnant. If you focus on personal recruiting too much, you’ll wind up building a team without any strong independent leaders and get stuck on the treadmill.

So today, I am going to share my number one strategy for increasing retention on your network marketing team.

Leaders must understand the importance of focusing on BOTH new acquisition and retention while building their teams

Without a doubt, retention is a big problem for most network marketers. Some days it feels like your team is a leaky bucket – you’re losing team members just as quickly as you’re signing on new ones!

However, retention is the key to unlocking long-term residual income and the eventual freedom that you so crave through your network marketing company! So, as a leader, you must understand the importance of focusing on BOTH acquisition and retention.

Join me in this episode as I share with you the concept of ‘the retention point,’ my number one strategy on how to retain people in your team, and the three things that leaders do differently while training new team members that result in higher, long-term retention.

Jul 1, 2019

I truly believe that there is a fundamental shift happening inside the network marketing industry.  Just a few weeks ago, I hosted some of the best and brightest in network marketing for three days at my live event, the Impact + Growth Summit, and during my keynote, I spoke in depth about how network marketing, as the world has come to know it, is coming to an end.

The people that were sitting in front of me in the audience represented a new generation of network marketers who are doing things differently.  They are not ‘out for the next quick sale’ or to ‘get someone.’ 

Instead, these like-minded servant leaders are building their businesses from a place of abundance.  They are out to change the world, one person at a time, and create their own movement in the process.

The solution to scarcity is not abundance, but building your business through legacy leadership.

I truly believe that the ‘scarcity mindset’ that so many network marketers operate from is one of the biggest issues in our industry today.  However, we as individuals must begin knowing that you have a mission and responsibility to build your network marketing business from a mindset of abundance. 

So, listen up and discover why you are here for a bigger purpose, the power of knowing your self-worth, and why we need to pursue legacy leadership as network marketers.

Jun 18, 2019

Let’s take a moment and talk about the idea of inconsistency and why so many network marketers struggle with consistency in their business.

The struggle in taking consistent action is coming from a place of unworthiness

I personally believe that if you struggle with consistency in your business it is actually because you have limiting beliefs about yourself.

Your problem is NOT lack of time, or your spouse isn’t supportive, or the kids won’t give you 5 minutes to get your daily work done, or even that your job exhausts you! Nope! Inconsistency in your business actually is born out of issues of your own personal worthiness.

There are two types of people that experience inconsistency in their business.

The first type of person only struggles with consistency from time-to-time. Their business and productivity has highs and lows.

The second type of person finds consistency a constant and daily struggle.

Join me as I talk more about the role of identity and worthiness and how they impact the success of your business.

I also share different action plans that you can implement to overcome your own inconsistencies in your business.

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