Your Virtual Upline Podcast

Welcome to the Your Virtual Upline podcast hosted by Bob Heilig. This weekly podcast will give you the mindset, strategies, and skills you need to build the network marketing business and life of your dreams. Each week Bob takes a deep dive into topics like leadership, social media, prospecting, recruiting, and so much more! Bob is the founder of ‘The Legacy Leader Movement’, a totally new approach to building a network marketing business. The core values that guide his work, and the messages on this podcast are - faith, love, service, and growth. Join us each week and discover how to tap into the power of this purpose-driven approach to building your business!
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Dec 6, 2019

There are 3 major goal-setting mistakes that I see entrepreneurs make every single year. I’m going to teach you how to avoid these mistakes, AND I’m also going to give you a step-by-step plan on how to properly plan and set goals for your business in 2020.

I’m not going to lie – I made these exact same mistakes every single year, too, in my network marketing business!

My hope is that through what you learn here today, you avoid these same mistakes I made, and in the process give yourself the best chance to make sure 2020 is your breakthrough year!

Isn’t it getting old repeating the same process every year, only to never see the results you want? Aren’t you tired of being stuck in the same place?

I do not want 2020 to be ANOTHER year where you get excited, set big goals for yourself, only to find yourself on December 31st, 2020, in the exact same place you are right now. 

And I promise you, if you can avoid these 3 common goal-setting traps, you will have a FAR GREATER chance of moving your business forward and achieving the goals that you set for yourself this year.

Mentioned in this episode:

Episode 72 - Creating Your Breakthrough Year
Episode 115 - The Magic of Thinking Big

Nov 26, 2019

Recruiting Campaigns are a powerful tool you can use to help motivate your team to take more consistent action and reach out to more prospects.  In this podcast episode, I share with you my 3-step process for setting up a successful recruiting campaign for your team.

Do you have team members who are struggling?  Are they overwhelmed and confused?

There is a LOT of information overload available to network marketers.  Scripts, podcasts, LIVE video strategies, and more!  And all of this information can definitely overwhelm some of your team members causing all productivity to come to a screeching halt!

One of the best strategies to get overwhelmed and confused team members to move forward and take consistent action is to start a Recruiting Campaign.  While most team leaders think of recruiting campaigns as a means to add more team members, it also serves as a way to get hesitant team members to actually move forward and take action.

Recruiting Campaigns combat two of the biggest obstacles your team faces – FEAR and OVERWHELM – by giving your team a simple system to follow over a short period of time.

Here is my 3-step system for creating a successful recruiting campaign:

STEP #1: Identify the specific group of people you want to target (Real Estate Agents, Nurses, Teachers, Traditional Business Owners) and create the story around why they would be such a good prospect.

STEP #2: Come up with the scripts and key messaging points for your team. Part of this includes anticipating the objections that might come up ahead of time.   

STEP #3: Choose a specific time and roll it out to your team. You could kick the campaign off with a really exciting Zoom presentation. Make it fun! You can give away prizes for those people that participate.  

Nov 19, 2019

Every year people ask me, “Is it ok to do Black Friday promotions?”

Yes!  It is OK to promote your products and business on Black Friday!

Download my FREE Black Friday Marketing Strategy Guide with my favorite strategies and scripts at

However, to be SUCCESSFUL in your Black Friday marketing efforts, you MUST be different than your competitors.

Here’s the truth about Black Friday - your success or failure will not be determined by what you do on that single day, but by what you’ve done in your business in the 30, 60, or 90 days leading up to Black Friday.

In this episode, I’m going to share 5 ways that you can make the most of your Black Friday promotions this year.

Strategy #1: Live Video Content On-Ramp. You need to warm your audience up for the promotion!  To do this, build up curiosity for your products through a series of live videos on Facebook, Instagram, or any platform you prefer. The key here is to create value; so, it’s very important that you focus on educating and teaching people around the area of your products.

Strategy #2: Share Customer Success Stories. I want you to understand that people don’t buy products.  They buy the results that the product gives. So instead of selling on price, focus on selling the value of your products by sharing customer success stories and how it made your customer’s life better and what problems you solved for your customers.

Strategy #3: Gratitude and Appreciation. Don’t lead with the promotion you.  Always lead with love, gratitude, and appreciation for the customers supporting your business. What does this mean?  Instead of jumping straight in with your product pitch, schedule some dedicated time to call, voice message, or even send a short, handwritten note for your current or past customers personally thanking them for their support.  

Strategy #4: ‘Steal a Deal’ FB Group Strategy. With this strategy, you set up a temporary ‘pop-up’ FB Group for your entire team to use during Black Friday. Your team members can then add their customers and prospects to this group. The exciting part is that each member can contribute a certain amount that will go to the discounts of the products. You will then pick a specific time for the event to happen so you can start promoting to everyone inside the group.

Strategy #5: Personally Connect with Your Top Prospects. Most network marketers rely too heavily on passive ‘Attraction Marketing.’ What I want you to do this Black Friday is change your approach, slow down, and get more focused on the most important people for you to connect with. At the end of the day, the best sales strategy out there is just genuinely taking the time to get to know what’s going on in someone’s life and caring about them.

Nov 12, 2019

Let’s talk about a topic that I know for many of you is something you struggle with a lot in your business – CLOSING.

To master the skill of closing you have to have a game plan and practice it over and over again

Have you ever heard prospects say these things to you before?

  • I’m not really a great salesperson.
  • I don’t have the time to do anything else.
  • I don’t have the money; so, I can’t afford to join your team or buy your product.

Personally I used to hate closing.  It felt so uncomfortable to me.

However, I realized this came down to two things…

First was my lack of confidence, and second, my mindset to the ‘YES’s’ and ‘NO’s’ you hear in this business.

So, I’ve created what I call the ‘3 S’s Closing Strategy.’ 

I promise you it will make you much more confident and comfortable when it comes to closing a prospect.

Let’s get into my ‘3 S’s’ Closing Strategy!

Strategy #1 is SIMPLE. Don’t complicate the process of sharing your products and business opportunity.  Remember, the less you say, the more money you are likely to make. 

Strategy #2 is SYSTEM. I want you to understand that it is the real key to building a team and getting new recruits is having a system for your team that anyone and everyone can utilize. Every aspect of your business must be system driven, and this what gives your people that necessary confidence because confidence starts out not in their own abilities, but their ability to follow a system.     

Finally, Strategy #3 is SUPPORT. Sell your prospect on the fact that they are locking arms with you. That you will be there for them every step of the way. If someone sees you as the person who can change their life, they’re going to join you.

If you got any value out of this episode make sure to go to to download the free PDF.

Nov 5, 2019

I want to share with you what I believe to be the ‘secret’ to success, happiness, fulfillment, in your business and life.

In my last podcast episode, episode 120, I shared what I believe to be the biggest challenge that you will need to overcome to see success in your business – The Achievement Trap.

This episode serves as part 2 of that message. So, if you haven’t listened to episode 120 yet, I recommend that you listen to that message first.

Consider having love be the guiding force in your life, regardless of the circumstance.  Nothing stands to transform us, our relationships, and our world, more than a commitment to live our lives from love. - Marianne Williamson from her book, ‘A Return to Love’

So, what do I believe is the ‘secret’ to success, happiness, fulfillment, in your business and life?  In one word – LOVE.

In life, most of us have been so paralyzed by fear.  And this fear shows up inside of us through feelings of unworthiness, doubt, and negativity.  And these emotions and feelings are blinding us from our potential.

However, when we shift our feelings and emotions to ones of LOVE, we begin to see ourselves and our roles in this world differently. We begin seeing that each and every one of us has a unique and essential role to fulfill in this world.

When we stop obsessing over ‘making sales’ and ‘getting our next recruit,’ we can instead obsess over ways to show kindness, compassion and generosity to the people we came into contact with every day.

If this was the filter through how we lived our lives and operated our businesses, it would literally change everything. 

If you learn nothing else from listening to this podcast, I want you to leave with this - you were created with the purpose of extending God’s love to the people in this world.  And your networking marketing business is simply a vehicle that can be used to live out this purpose. 

The moment you make the decision that your business is a way for you to serve mankind and not just a way to make money, you will experience a joy and fulfillment that you’ve not felt before.

Oct 29, 2019

What is driving you in your business? This episode is probably one of the most important episodes I’ve ever recorded. Today, I share with you something that I personally struggled with personally and professionally.  And I believe you can probably relate to this, too. 

The moment you stop striving to achieve something to feel worthy is the moment where you experience something much more powerful

I want to ask you a question, and your answer to this question will ultimately determine the kind of business you create and the quality of life that you experience.

Here’s the million-dollar question - What is driving you in your business?

If I look back on my own network marketing career, what was ALWAYS driving me was ‘the next thing.’  One month it was to sign a certain ‘A-player’ prospect.  The next it was to hit the next rank.  Then to win a company trip.  The car.  The ‘top earner.’….iti went on and on and on.

And each ‘nest thing’ was supposed to make me happy and feel better in my life.

But, after the initial happiness faded away from hitting my goals, I felt exactly the same as I did before. I was still miserable and I felt totally alone, actually I kind of feel worse.

That happiness is gone in seconds…and then you’re on to ‘the next thing’ again.

This is what I call the achievement trap. 

We have this mindset that our accomplishments in life will make us worthy, happy, and fulfilled in life. We do the hustle to reach our goals.  Then we realize that each new accomplishment has a very empty, hollow feeling.

I hope this episode sheds light on your own achievement trap. I’m going to teach you how to break free from this in your business so that you’ll start finding more sustainable happiness, joy, and fulfillment in the work that you do.

Oct 22, 2019

Are you ‘busy’ in your business, but you’re not ‘productive?’  Being ‘busy’ in your business, does not always equal success.  Today, Jane joins me for a live coaching session to work through how her negative thoughts and how ‘being busy’ is holding her back in building a thriving business. 

Leadership is leading by example - showing up every day and doing the work

For so many of us, especially in our western culture where achievement is looked highly upon, being busy and being part of ‘the hustle’ is looked highly upon….not just from other people, but even when we’re dealing with ourselves as well!

We love and embrace ‘the hustle!’  So much so, that we convince ourselves that just being busy is enough. 

We get a sense of accomplishment just from being busy.  Some of us, myself included at times, find our worth in the craziness of being busy. 

But, there’s a HUGE difference between being busy and being productive. 

When you’re taking ‘passive action,’ (organizing, scrolling through social media, and reading personal development books) vs working your income producing activities gives a sense of accomplishment and worthiness, but does NOT build you a successful business in the long run.

Plus, when you’re busy but not productive, you are not being the example and leader you need to be to your team.  Your unwillingness to take the right actions is holding you AND them back. 

So stay tune as Jane and I discuss how to conquer fear of failure, how to lead by example, and importance of not defining your own worthiness by how busy you are in your business

Check out Legacy Leadership Academy at

Oct 9, 2019

There are 3 different identities you must adopt in order to become massively successful in your network marketing business.

Your value in life isn’t in the things that you do; it’s in who you are

I have to admit, I had my own challenges when beginning my network marketing team. However, the concept of identity led me to the single greatest ‘aha moment’ of my career.

Here is the problem that most of us have: our identities (how we see ourselves) limit our results.

Our day is dominated by negative thoughts, stories, and beliefs that limiting us. But I want you to understand that success is not a matter of doing; it’s a matter of being.

So here are 3 Identities needed for network marketing success.

First, understand that you are a BUSINESS OWNER. I’ve seen a lot of people work on their business when they feel like it, when it’s convenient, or when they feel motivated.  And this is a very dangerous place to be. So beginning today, I want you to start thinking like a business owner. Start treating it like a real business. Identify the characteristics of a successful business owner and start living by them today.

The second Identity is a NETWORK MARKETER. If you want to become successful in this profession, you don’t ‘do network marketing.’  Nope! You must become a network marketer. The key is to shift from a saleman’s mindset to a service mindset. Your business can make you tons of money, but that money and success is only as good as what you do with it to help others.

Last, you are a LEADER. Most of us have impostor’s syndrome.  We’re so worried people will find out that ‘we don’t know everything’ that we don’t even start.  These are simply limiting beliefs about ourselves when it comes to leadership. So here is my advice, stop focusing on what you don’t have and haven’t done yet.  Instead, start showing some appreciation for the things you have done, and what you have already in your life. You don’t need to have a team to be a leader. You only need to begin by leading the most important person – YOURSELF.

Check out Legacy Leadership Academy at Enrollment is open during October.

Sep 24, 2019

Today I’m answering YOUR listener-submitted questions!

You’ll often hear that owning your own business can be a very lonely endeavor, even when you have downline, uplines, and sidelines like in network marketing.

However, what you need to know is that the problems you have are the same problems so many others are experiencing as well!  Which is why I’m excited to release our very first podcast answering YOUR submitted questions!

Last week, Sarah, Tiara, Jessica, and Sarah submitted questions to me about issues they are personally facing in their network marketing businesses, and in this episode I go through them one-by-one.

06:29   Question #1 (Sarah) – How do I keep myself ‘unstuck?’  If you have been inconsistent for a really long time in your business, where do you even begin to build consistency, be an example to your team, and get the momentum going?

17:04   Question #2 (Tiara) – I’m a runner.  But, how do you change the speed and momentum of your team?  How do you adjust your expectations of other people who aren’t like you?

28:12   Question #3 (Jessica) – I want to cast vision and think BIG, but when I think about who I need to be in order to make that happen, it’s threatening my current identity BIG TIME.  How do I change my identity and shift into that person that I need to be?

39:42   Question #4 (Sarah) - How are you supposed to see yourself running a million-dollar company when you are so far in debt?   How can you truly believe that one day you’ll be able to retire your husband and spend every day together as a family when I barely ever get to see them now as it is?

To submit your own question to Bob, please visit

To learn more about my leadership development academy, visit Enrollment is opening in October.

Sep 17, 2019

Are you frustrated with team members who don’t take any action on their monthly goals?  Or how about team members who don’t even have monthly goals in the first place?  How can YOU, as the team leader, set and achieve goals based on relying on other people taking action? 

Today I’ll be sharing with you leadership & team building strategies to help you close out a month strong with momentum and excitement to help you crush your goals. It’s a very different way to approach the topic of goal setting and working with your teams.

You don’t hit big goals in your business by trying to be everything to everyone

There are actually two parts to reaching a goal: 1) the setting of the goal, and 2) the action that takes place to meet the set goal.  But, how do you work with people who have not ‘owned it” and stated, “This is my goal for the month!”?

Effective goal setting and achievement is all about driving production and learning how to really motivate your people to action. And as leaders, we need to learn that owning a business with a ‘voluntary army’ of team members means we have to learn WHO and HOW to influence people on our team.  Influence is leadership!

And this is where I see a lot of team leaders struggle.  Most of your team members probably don’t even know how to set big goals and that these goals are, in fact, achievable. And instead of being a servant leader and working with the team members to help them define and achieve their own goals, we end being a “SELF-SERVING” leader, asking team members to contribute towards a ‘team goal.’ 

So many of us (myself included at one point), miss out on the concept of Legacy Leadership. Legacy Leaders understand that a personal goal means nothing unless it’s based on the solid foundation of helping other people succeed on their team and achieve their goals.

In this episode, I am going to share exactly how to reach your month-end goals through servant leadership, how to effectively set goals, and how to implement an action plan for hitting your goals in your team that puts your team first…but still allows you to crush your month-end goals in the process!

Check out Legacy Leadership Academy at Enrollment is opening in October.

Sep 13, 2019

Knowing how to ‘think big’ is one of the most important skills you will ever learn in your life. Today we are going to talk about the magic of thinking big and how mastering this skillset transformed my business and TOTALLY CHANGED MY LIFE.

Greatness is believing in a dream for your life far beyond your current circumstances

Thinking big and developing a compelling vision for your life is an extremely important job as a leader. And if you own a business, then you ARE a leader!

Casting a vision for your life and how others’ lives can be is the starting point to being a great leader. Great leaders learn how to paint a vision for the future for themselves and their teams that inspires them to move into action!

However, the reason why most people are stuck and lack passion in either their business or life is because they lack vision. And I have to admit one of my own personal struggles was always using my past to determine what my future was going to look like.

But here’s what I want you to understand, your past or current circumstances have NOTHING to do with your future!

So join me in this episode as I share the magic of thinking big and the steps on how to create your own big vision for your future!


Episode 114 - How to Change Your Negative Thoughts

Episode 90 - Mastering Your Money Mindset

Visit and get your chance to be part of our next live coaching session.

Check out Legacy Leadership Academy at Enrollment is opening on October.

Sep 3, 2019

Cassie, Chelsea, and Haley share their struggles and negative thinking experiences in the business, and I provide 1-on-1 personal coaching for each one of them.

Overcoming negative thinking is the most important thing you must do if you want to create breakthrough in your business.  My Transformation Formula guides you through exactly how to take a negative thought, reposition it inside your head, and create a positive, productive, forward-moving thought in its place. 

It is our thoughts, not the circumstances, around us that actually creates our results

Podcast guests - Cassie, Chelsea and Haley - share their own experiences in one of the biggest challenges for leaders – NEGATIVE THINKING – and I coach them through exactly how to take a negative thought and turn it into a thought that is positive and action-producing. 

In session #1, Cassie shares her struggles with second guessing and doubting herself in all areas of her life and how to deal with inconsistencies and overwhelm.

In session #2, Chelsea and I talk about her need to control all of the outcomes in her business, her distorted view of her own success, and her strong faith and passion for missions.

And in Session #3, Haley shares her struggles with enjoying the journey of building her network marketing business, finding joy in the moment, and how her strong personal relationships hinder her role as a leader.

Cassie, Chelsea, and Haley share their struggles and negative thinking experiences in the business and my personal coaching for each one of them.

Aug 27, 2019

There are three simple steps to implementing any kind of new system or change into your business and into your team.

You will never scale your business beyond yourself without the proper systems

Let’s all admit it - most of us are into network marketing because we want a business that gives us FREEDOM.

However, as I look around our industry, I see a lot of network marketers who are NOT experiencing the freedom they crave. 

Here’s the reality that a lot of ‘successful’ network marketing leaders don’t understand: If your business doesn’t run WITHOUT YOU, it’s not a business.  It’s a JOB.

I want you to know that you don’t need to be the ‘center of the universe’ on your team. In fact, I give you permission to purposely NOT be the ‘center of the universe’ on your team!

However, in order for you to grow a business that doesn’t 100% depend on you, you must develop leaders in your downline.  And to develop these leaders, you need a proper system in place to identify them and train them to step in and do what you do.

And so today, I am going to talk about why you need systems to scale your business, how it can develop the people in your team, the three steps for implementing new systems in your business, and the right attitude you need to have when implementing these changes.

Need help with figuring out and implementing systems for your business? Make sure to visit

Aug 19, 2019

This episode is part 2 of a 2-episode series where we really dive into the subject fear plays in building a successful business. In part 1 we talked about what fear actually is and how you can actually change your thoughts actually perpetuate and feed that fear. If you haven’t listened to part 1, episode 111, see the link to it below!

In this pod episode, we dig farther into how exactly fear can be used to actually BUILD your business and how to adopting a healthier attitude towards failure is the key to unlocking success in your business and in your life.

The only way to get ‘unstuck’ in your business is to adopt a new mindset about failure

It is ingrained in us during childhood that failure is a horribly bad thing to avoid. We also think that two paths exist: one is a path towards success and the other is a path that leads us to failure.

However, the reality is that only ONE PATH EXISTS! Success and Failure are merely different steps or stages along the same path! You literally have to fail your way to success every single day. Failure is unavoidable on your way to success! We must shift our mindsets to understand this and accept it so that as we do meet failure during our journey, we can mentally check it off as a step in the process and move on!

Join me in this episode as I talk about my personal experience with failure, the biggest shift I had to make when it comes to failure, how to adopt a new mindset to the ‘NO’s’ in your business, and my action plans for you to increase your failure threshold.

Mentioned: episode 111

Aug 6, 2019

In this podcast episode, we dive into a topic that I believe everyone can relate to which is how to overcome your fear of prospecting. I am going to give you a totally different way to look at fear and what I wish I would have known when I first started in network marketing.

The goal is not to eliminate FEAR… it is to build your FAITH

As humans we start off free from fear.  My son, Greyson, proves this!  He is a maniac and fearless in how he lives his life and what he’s willing to try each day. 

However, over time, as humans, we start to develop a fear that resides deep inside of us. 

When I started my own first network marketing business, I was so excited at first!....until I had to make that first phone call!  Then the fear stepped in!  In fact, I, Bob Heilig, hated prospecting at first! 

Oftentimes, we wind up clinging to our fears because we want to be certain and be in control.

We can call fear different things, but I want you to understand that no matter the term you use, they are all the same.  And the solution to overcome every single type of fear is the same as well.

You need to know this - the solution is not eliminating fear; it is building up your faith.

To be successful in your business, you must break the habitual pattern of negative thinking that you’ve created in your life.  This way of thinking has created your current results!

You must be able to interpret the things you are scared of – the ‘no’s,’ the rejections, the lack of responses from people you respect – in a different way than your current emotions are allowing.

And so, in this episode, let’s dig a bit deeper on what exactly fear is, exactly why we love to cling to our fears, but also what you need to consciously and intentionally see to overcome fear’s grip on your life and your business. 


Mentioned: EPISODE 73

Jul 30, 2019

Today, I am joined by Jasmine Star, photographer, entrepreneur, and Instagram expert. In this episode, Jasmine and I talk about Instagram Stories, how to effectively use it in your network marketing business, and the best practices you can implement in your own business.

We are not using Instagram Stories to sell… we use it to build our personal brands

Facebook has been monumental in changing the way we do business in network marketing.

However, Instagram has become the most highly effective and fastest growing platform today in the social media world.

And many network marketers are taking advantage of it!

Instagram, with its focus on pictures and the telling of stories, allows your customers and prospects to connect and engage with you professionally and personally in ways not possible on other social media platforms.

In this episode, Jasmine and I focuses on Instagram Stories, why it is so great, why you should use it, and how to use it effectively in building your brand.

We talk about how to actually create an effective Instagram Story, and Jasmine provides us with the best practices that we can implement in our network marketing business.

And be ready!  Because as have an action plan for you at the end of this episode to help you implement Instagram Stories into your own social media plan for growing your business! 

Jul 8, 2019

My leadership training program, the Legacy Leadership Academy, will be opening for new members soon! To join the waitlist and be the first to know when the doors open, go to: Also, join my FREE summer recruiting challenge, the Revive Your Down Line Challenge 2.0, is starting this July 15th. Join me at


As a leader, you must understand the importance of focusing on BOTH new acquisition as well as retention on your team. If you focus on retention of current team members too much, your team will eventually become stagnant. If you focus on personal recruiting too much, you’ll wind up building a team without any strong independent leaders and get stuck on the treadmill.

So today, I am going to share my number one strategy for increasing retention on your network marketing team.

Leaders must understand the importance of focusing on BOTH new acquisition and retention while building their teams

Without a doubt, retention is a big problem for most network marketers. Some days it feels like your team is a leaky bucket – you’re losing team members just as quickly as you’re signing on new ones!

However, retention is the key to unlocking long-term residual income and the eventual freedom that you so crave through your network marketing company! So, as a leader, you must understand the importance of focusing on BOTH acquisition and retention.

Join me in this episode as I share with you the concept of ‘the retention point,’ my number one strategy on how to retain people in your team, and the three things that leaders do differently while training new team members that result in higher, long-term retention.

Jul 1, 2019

I truly believe that there is a fundamental shift happening inside the network marketing industry.  Just a few weeks ago, I hosted some of the best and brightest in network marketing for three days at my live event, the Impact + Growth Summit, and during my keynote, I spoke in depth about how network marketing, as the world has come to know it, is coming to an end.

The people that were sitting in front of me in the audience represented a new generation of network marketers who are doing things differently.  They are not ‘out for the next quick sale’ or to ‘get someone.’ 

Instead, these like-minded servant leaders are building their businesses from a place of abundance.  They are out to change the world, one person at a time, and create their own movement in the process.

The solution to scarcity is not abundance, but building your business through legacy leadership.

I truly believe that the ‘scarcity mindset’ that so many network marketers operate from is one of the biggest issues in our industry today.  However, we as individuals must begin knowing that you have a mission and responsibility to build your network marketing business from a mindset of abundance. 

So, listen up and discover why you are here for a bigger purpose, the power of knowing your self-worth, and why we need to pursue legacy leadership as network marketers.

Jun 18, 2019

Let’s take a moment and talk about the idea of inconsistency and why so many network marketers struggle with consistency in their business.

The struggle in taking consistent action is coming from a place of unworthiness

I personally believe that if you struggle with consistency in your business it is actually because you have limiting beliefs about yourself.

Your problem is NOT lack of time, or your spouse isn’t supportive, or the kids won’t give you 5 minutes to get your daily work done, or even that your job exhausts you! Nope! Inconsistency in your business actually is born out of issues of your own personal worthiness.

There are two types of people that experience inconsistency in their business.

The first type of person only struggles with consistency from time-to-time. Their business and productivity has highs and lows.

The second type of person finds consistency a constant and daily struggle.

Join me as I talk more about the role of identity and worthiness and how they impact the success of your business.

I also share different action plans that you can implement to overcome your own inconsistencies in your business.

Jun 13, 2019

A couple of weeks ago, I was honored with the privilege of being the first-ever male guest on a podcast called Often Ambitious. In this bonus episode, you’ll get a chance to hear this interview.

Often Ambitious is run by Erika Sheffer and Lindsey Plevyak, two amazing members in our Legacy Leadership Academy community. Erika and Lindsey are incredible leaders in their community who truly embody everything that being a Legacy Leader is all about.

Everything changed when I stopped focusing on making money and started focusing on impacting and serving others  

Network marketing is not always easy. Although social media may display a never-ending highlight reel of wins, almost anyone who is the beginning stages of their network marketing journey will tell you that there has been some really tough times.

I’m excited to share with you my personal story of the beginning of my career in Network Marketing, including the low moments, challenges faced, and the values that guided me out of it all.

We talk about some of the most common issues network marketers face such as the scarcity mindset, perfectionism, and inconsistency. Although tackling these problems can be difficult, adapting a Legacy Leadership mindset can help change the course of your business and your life.

Join us in this bonus episode and learn more about the impact of mindset, consistency and legacy leadership.

Subscribe to Erika & Lindsey’s podcast, Often Ambitious, here:

Jun 4, 2019

Today, Lindsay Matway, a 28-Star Diamond Beachbody coach, lifestyle coach, fitness and beauty MOMtrepreneur joins me to share her how she personally used her pain to develop her platform and how surrendering to God’s calling is how she found the strength to build an extremely successful business. 

Operating the business from purpose gives me joy that I can't get from financial or recognition

Growing up with alcoholic parents, her oldest daughter born prematurely, drowning in medical bills, and going through bankruptcy, Lindsay Matway is no stranger to pain in life.  But, instead of drowning in her despair, this upbeat mother of 3 and business owner uses the bad times she went through as the bridge to build connections and to emotionally relate with people. 

Today, she shares her personal journey into network marketing and how it became a vehicle to fulfill her God-given purpose.  She talks about how she transformed her life through her business and went from being broke to complete freedom, and through it all, using her values and faith in God as her compass for how to conduct and grow her organization.

Lindsay shares key takeaways on how to overcome the fear of failing publicly, which most network marketers’ experience at some point. Also, we have an awesome conversation about making the choice between the victim or victor.  In her words, ‘When I honor and know who is in control and stay committed to my journey no matter the bumps along the way, that’s when I rise up.’

Stay tuned as we have a peek inside Lindsay’s fitness story and how surrendering to God’s calling in her business changed her life.  


Episode Quotes

"I wanted to create a legacy.  Something that I could hand down to my daughter." 

“Who are you to decide which vehicle God is giving you to create a new path that will lead you to the life you want to give her.  Who are you to decide if someone is going to decide to join this business with you and actually have their lives changed.  Humble yourself a bit.  Do this and go all in.  What’s the worst that can happen?”

"Network marketing is a vehicle for us to live out the God given purpose for our life" – Bob

“God, use my story to be something more than just a sad story!”

“When I honor and know who is in control and stay committed to my journey no matter the bumps along the way, that’s when I rise up.”

"Because I am aligned with my purpose, and my heart is good, and the product works, I was the most joy-filled I had ever experienced in my entire life."

"Your circumstances are not going to change overnight, but the story you can tell yourself and to others can."

"The moment that you change your thinking in your story, you are already creating a better future for yourself." - Bob

"The cool thing about this business is we are forced to grow so much in every area of our life."

"Stop being this victim and start adding value to yourself."

"It is about how I can use my fear to be able to share my stuff into the world and empower others."

"When you're operating from purpose it goes from things that you have to do to things that you get to do." - Bob

"God doesn't gives us what we want. He gives us what we need." - Bob

"When I started living not just with a business but with a purpose, there is a joy that I can't get from financial or recognition."


Listen to Learn 

00:37   Getting to know Lindsay Matway - personal life and P90X journey

07:50   Lindsay's network marketing journey - how it all started?

13:33   Network Marketing: A vehicle to fulfill your God given purpose

22:59   Advice and tips for people going through the fitness journey/business

27:03   Learning and growing yourself in order to serve                 

28:43   Key things to overcome FEAR and FAILURE - the fear of failing publicly

34:09   The importance of vulnerability and authenticity

37:32   Operating from purpose and service, knowing your truth and who you are

41:40   Network marketing is character development

44:15   Impact of aligning your faith to your network marketing business

51:48   Lindsay's social media and website links

Apr 16, 2019

Today’s special podcast guest is none other than Chalene Johnson!

A global expert on both health and entrepreneurialism, Chalene joins me to talk about a subject I’ve never explored before on the YVU podcast – how your health affects the bottom line of your business.

Your health – how you feel, how you look, and your health mindset – affects your business mindset, how you make decisions, and how you ‘put yourself out there.’

Your health -  whether it’s in body, spirit, relationships, or finances -  builds confidence.

My mission has always been how can I help people get healthy - financially, physically, mentally and spiritually.

Chalene talks about her own health scare, how she was ashamed at first because of her standing in the health community, and how she eventually decided that her personal health scare had to be shared with others.

Her journey to get her health back became her message to her community, including her new book, “131 Method”, which delivers the personalized solution to wellness, hormone balance, and permanent weight loss that she personally used to get her personal health back.

Chalene also shares how her personal faith intersects with her business, and how she builds her business founded in the same principles that are founded in her faith. 

Although in business we’ve traditionally been told not to mix faith and business together, when it comes to being your authentic self, Chalene and I chat about how it is important to her to let your tribe know about your beliefs, including your faith. 


Episode Quotes

"My mission has always been how can I help people get healthy - financially, physically, mentally, spiritually."

"Developing the framework was even bigger than purpose, it was responsibility."

"Not every area of your life is going to have equal amount of attention but you can feel balanced. I call it PEACE." 

"There is a difference between hearing information and applying it and that boils down to mindset."

"When you change your diet the way that you're supposed to then you've experienced freedom from food rules."

"Understand that nutrition can fix just about every major disease you can think of."

"The body will tell us what we want and what we don't want if we will actually listen to it."

"Diets do work! What doesn't work is the long term maintenance."

"Entrepreneurs don't understand how powerful their nutrition and lifestyle has an impact on their bottom line." 

"We are most attracted to people with confidence; and confidence comes when we know what we're doing and we feel really good physically." 

"Your health is not exercise and nutrition alone."

"The degree of being authentic depends on how you value yourself."

"Work is so much more enjoyable when you can totally be yourself and not worry about it."

"Sharing my faith solidified the relationship that we’ve had with our audience that is also strong in that area." - Bob

"The most ruthless, mean and close-minded emails I’ve ever received are from fellow Christians."


Listen to Learn

00:45               Your Virtual Upline podcast story - How it all started?       

02:25               Introducing Chalene Johnson - health and lifestyle expert

04:13               Chalene's mission

08:36               Chalene's health story - pivotal point to becoming a health expert

15:08               Developing the health and nutrition framework (The 131 Method)

18:49               Everything happens for a reason, PEACE over BALANCE

22:03               The social media battle

23:28               Fundamental things to start with - mindset & objective

26:22               Overview about phases of dieting

31:40               A peek of what's inside The 131 Method program

38:12               Importance of health, nutrition and lifestyle to entrepreneurs

43:12               Date of book release and website link         

44:03               JUST BE YOURSELF - the power of showing up in an authentic way online

53:21               Chalene's take about being outspoken of your faith in your business

01:01:23         End notes, website and social media links   

Apr 2, 2019

The most radical thing is walking on your own unique path - “Choose purpose over perfect”

In this episode, Lara shares that her personal faith in God grew while starting a garden and building her business, “Southern Weddings.”

Her personal passion for growing things – both plants and a business – taught her to exchange her fears for faith.  She founded ‘Cultivate What Matters’ that helps women set cultivated goals, cultivate faith and grow their marriages.

Lara and I talk about the trappings of chasing success and about saying ‘no’ to some areas of life so that we can go ‘all in’ to other areas of your life that God has called you to. 

Lara coaches her fellow businesswomen to “choose purpose over perfect.” She wants women to build faith-filled and purpose-driven businesses, all while walking the unique path that God has created for you.  As Lara says, “Our purpose is not tied to our title.  Our worth is really about WHOSE we are.”


Episode Quotes

"My faith allowed me to have this insatiable desire for growing and tending things."

"Passion is sacrifice... it is the thing that you're so fired up about that you are willing to sacrifice for it."

"There is a FEAR that is about respecting something that tends to take control over us."

"It is a neat thing to take a risk and do a leap of faith."

"Sometimes success is actually the thing that distracts us most from making us successful."

"When we focus too much on the success and not on the efforts and the WHY then we lose sight of success."

"If you are not refueling yourself at the well then you can't fill anybody else."

"The most radical thing we can do is to walk our own unique path."

"I started to grow an authentic relationship with the Lord and gave up the identity that I'm stuck in."

"Your work is something that you do, not your purpose. Your purpose doesn't go to work; it goes to love."

"Our purpose is not tied to our title. Our worth is really about Whose we are."

"Doing business as ministry is not about sharing Bible verses all the time."

"Helping people is worth far more than your doubts."


Listen to Learn

00:01   Episode Intro

04:30   Getting to know Lara Casey - faith, works and business

11:32   Exchanging FEAR for FAITH, Lara's pumpkin story

19:10   The trappings of chasing success

24:17   Avoiding burn out - importance of creating boundaries

28:05   What does "choose purpose over perfect" mean?

34:07   Lara's success story - relationship and business

36:05   Your work is not your purpose

48:16   Lara's Cultivate What Matters - goals and core values

47:13   "Helping people is worth far more than your doubts"         

50:00   Lara's books and website links

50:30   End notes

Mar 19, 2019

I have a Public Service Announcement for the entire network marketing industry:

STOP the copy and paste prospecting method!  It is KILLING our industry!

Spamming prospects with copy/paste, yucky language is not only killing our industry, it is also killing your own teambuilding results as well!

It is essential that each of us knows the correct way to message our prospects. 

Unfortunately, most network marketers, because of using the spammy and unwelcome copy/paste method of reaching out to people, our industry is tainting people’s perception of us as individuals and the entire network marketing industry. 

Personally speaking, I myself have received the spammiest message!

And this is not to put anybody down, some uplines teach their team to do it this way, but this is a call to all network marketers – STOP the copy and paste prospecting method immediately!

So, listen up as I share the 10 spammiest messages I got and the solutions to each of them for you to create a more effective prospecting message.


Episode Quotes

"The copy and paste prospecting method taints people's perception about network marketing. It's killing the industry."

"Never send a link to anything in your first reach out message."

"People don't look down on network marketing, they look down on network marketers."

"Do not ask people to join you before even knowing them."

"It is not about you. It is about your prospect."


Listen to Learn

00:01   Episode Intro, Public service announcement

05:06   STOP the copy and paste prospecting method, 10 spammiest message that I got

11:47   Message #1 - Sending links in your initial message and hyping up opportunities

15:06   Message #2 - Going for the kill in your first message

17:03   Message #3 - Copy and paste call to action

19:39   Message #4 - Asking people to join you before knowing them      

21:41   Message #5 - The initiation

22:10   Message #6 & #7 - The Illuminati message

25:19   Message #8 - It is not about you

26:35   Message #9 - Inauthencity

27:19   Message #10 - You can't make this stuff up

32:44   Share this message and be a winner

35:02   Update about the landing page (

Do you want to know the right way to prospect on social media?  Visit and get my social media script guide!

Mar 5, 2019

Today I have a very special episode for you!  Preston Prugmire, a life coach and host of the “Next Level Life” podcast, joins me to talk about the deep inner work of mindset transformation and moving away from a victim mentality in our life and business. 

Mindset is more important than strategy when it comes to success as an entrepreneur

Most network marketers have the issue we call “victim mentality.” 

But what happens when we look at every single aspect of our life and say, “I’m no longer going to be a victim in my business.  I am no longer going to be a victim in my marriage.  I am no longer going to be a victim to my finances.” 

We often focus on the gaps that exist in achieving success.  We look for what we accuse.  What we can embrace as an excuse for NOT being successful in an area of life. 

We always think that we’re missing some strategy or quick fix that will actually create the success we crave.  However, what’s really holding us back is the fact that we embrace these excuses that allow us to be a victim in the first place!

Once we shift our mindset and not seek these excuses, we win the battle!  The strategy, tactic, action, or method will come along.  But, it’s the mindset shift that is the most important component in achievement!

So stay tuned as we’re going to discuss more about mindset transformation, surrender and success, and some very powerful insights from Preston about the issues of victim mentality.

Episode Quotes

"Mindset is more important than strategy when it comes to success as an entrepreneur."

"If you have the right mindset that your goals are inevitable then the path becomes less important."

"Take a breath and have some compassion for yourself."

"You need to hate your situation in order to get out of it."

"Gratitude is the gateway drug to joy."

"Surrendering is detaching my value from the outcome... and then I am not attached to the success or the failure."

"Success is the person you become along the way to your success."

"Whatever you are experiencing right now is a direct result of your past thinking."

"There is uncertainty in being a conscious creator, but there can be certainty within the creation."

Listen to Learn

00:01   Episode Intro, updates about the Impact & Growth Summit

04:49   Getting to know Preston Prugmire (family and career)

09:36   What are the things that kept you going during the early stages?

15:34   Preston's definition of surrender, being in partnership with God's plan

21:01   Redefining the meaning of SUCCESS

26:54   Steps in changing and achieving success, focusing on the wins rather on the gaps

36:41   Having full accountability in your life

38:13   The victim mentality, mindset transformation

44:20   "Victimhood gives us certainty"

45:24   Preston's challenge for your social media

50:46   End notes, announcements

53:27   Connect with Preston - links, podcast, social media

Preston will be speaking at my 2019 LIVE event, the Impact & Growth Summit. Join me live by visiting

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