Every year people ask me, “Is it ok to do Black Friday promotions?”
Yes! It is OK to promote your products and business on Black Friday!
Download my FREE Black Friday Marketing Strategy Guide with my favorite strategies and scripts at www.yourvirtualupline.com/123.
However, to be SUCCESSFUL in your Black Friday marketing efforts, you MUST be different than your competitors.
Here’s the truth about Black Friday - your success or failure will not be determined by what you do on that single day, but by what you’ve done in your business in the 30, 60, or 90 days leading up to Black Friday.
In this episode, I’m going to share 5 ways that you can make the most of your Black Friday promotions this year.
Strategy #1: Live Video Content On-Ramp. You need to warm your audience up for the promotion! To do this, build up curiosity for your products through a series of live videos on Facebook, Instagram, or any platform you prefer. The key here is to create value; so, it’s very important that you focus on educating and teaching people around the area of your products.
Strategy #2: Share Customer Success Stories. I want you to understand that people don’t buy products. They buy the results that the product gives. So instead of selling on price, focus on selling the value of your products by sharing customer success stories and how it made your customer’s life better and what problems you solved for your customers.
Strategy #3: Gratitude and Appreciation. Don’t lead with the promotion you. Always lead with love, gratitude, and appreciation for the customers supporting your business. What does this mean? Instead of jumping straight in with your product pitch, schedule some dedicated time to call, voice message, or even send a short, handwritten note for your current or past customers personally thanking them for their support.
Strategy #4: ‘Steal a Deal’ FB Group Strategy. With this strategy, you set up a temporary ‘pop-up’ FB Group for your entire team to use during Black Friday. Your team members can then add their customers and prospects to this group. The exciting part is that each member can contribute a certain amount that will go to the discounts of the products. You will then pick a specific time for the event to happen so you can start promoting to everyone inside the group.
Strategy #5: Personally Connect with Your Top Prospects. Most network marketers rely too heavily on passive ‘Attraction Marketing.’ What I want you to do this Black Friday is change your approach, slow down, and get more focused on the most important people for you to connect with. At the end of the day, the best sales strategy out there is just genuinely taking the time to get to know what’s going on in someone’s life and caring about them.