Attraction Marketing Might be Hurting Your Business
There’s a theme that I’ve been noticing a lot lately inside the network marketing industry.
A lot of network marketers do not understand the correct role of attraction marketing within their businesses.
So many people make the mistake of thinking that attraction marketing is actually working their business, when in fact, they’re not!
Attraction marketing is a ‘marketing activity’ – hence it’s name, and marketing does not qualify as actually working your business.
Working your business is the actual prospecting activities that create income and build a team. It means actively doing your reachouts, follows ups, training new team members, enrolling customers, and exposing new people to your business and products.
Marketing activities create opportunities for you to work your business. It is lead generation. It is the process of getting your name out there, creating your personal brand, and attracting people to you, sometimes before they even know anything about your company or products.
And the crazy part is some people are spending more time on attraction marketing to avoid facing their fears and doing the actual hard work!
Because they are scared of the rejection and vulnerability that can come from reaching out to people, they hide behind the guise of attraction marketing, pretending instead that they are ‘working their business’ while reading books and creating graphics for their next post.
And then they wonder why their team isn’t growing at all.
Marketing + Prospecting = Results
Marketing alone is not enough. Lead generation is not enough.
You need to reach out, connect, and start a conversation with your leads.
While you must do both marketing activities and prospecting activities s to build a successful team long term, it is absolutely necessary that 70-80% of your time is spent on prospecting activities.
In the end, attraction marketing will expose new people to you and your business opportunity, but unless you’re doing the prospecting activities as well – the reachouts, follow-ups, and new customer enrollments – you will not build the lifestyle of freedom that you crave!
Episode Quotes
"Attraction marketing for a lot of you is actually hurting your business more than it is helping your business."
"Marketing does not qualify as actually working your business."
"Marketing is designed to create opportunities for you to work your business."
"Marketing is passive... prospecting is active."
"If you are only doing marketing but you are not prospecting it's not going to work."
Listen to Learn
00:04 Episode Intro - Is Attraction Marketing Killing Your Business?
02:13 Announcement: Enrollment to the Legacy Leadership Academy
05:10 The difference between Marketing and Prospecting
08:45 My student's mistake about marketing
10:14 An analogy about marketing and prospecting
12:26 What percentage of your time should you be spending on marketing and prospecting?
15:07 My advice for you about Attraction Marketing
17:48 Your assignment: Do a time audit
18:40 End notes
“The Momentum Intensive workshop referenced in this episode is a 1-day workshop designed to help network marketing leaders design and implement systems in their business that will propel their business forward with fast and exciting momentum! For more information about the Momentum Intensive workshop, please visit www.BobHeilig.com/summertour. Or email us at support@bobheilig.com.”
Too Much Training…Is It Possible?
Absolutely, YES!
Consuming too much training is an epidemic in network marketing.
And honestly, it’s not hard at all to see how this can happen! Every single day we are inundated with opportunities to consume more training material – the blogs, podcasts, Facebook groups, LIVES, company calls and more!
The reality is that people on our teams are spending too many of their precious working hours consuming training material versus the actual productive activities that will result in building a team and generating an income.
They are constantly ‘getting ready’ to start their business instead of actually working the business!
Listening to training has become an approved way to procrastinate on the hard daily activities that are required to build a successful network marketing business!
Our team members are tricking themselves into thinking they are ‘working their business.’
But, in fact, they’re spending countless hours in trainings – and those training hours do not result in the new team members or product sales that they actually need to generate income!
For a lot of people, they sit and listen to trainings so they can avoid the harder daily activities – like reach-outs and follow-ups.
And so many of them don’t even realize what is happening. They literally feel busy and that they have ‘worked their business.’
Your Responsibility to Your Team: a Time Audit
So now it’s time to ask yourself: Are the people on your own team overwhelmed with too much training? On average, how much time each week does it take for them to consume the training that is encouraged by you, their leader? Or by your company?
Take a bit of time this week and perform a Time Audit. I go through each of the steps in this podcast, and trust me, you will be shocked after you are done!
It is downright eye-opening and shocking how much time can be spent listening to ‘encouraged training.’
As a leader, it is your job to educate team members on the difference between ‘consumption’ and ‘production.’
You must set boundaries, decide which select trainings belong in your training system, enforce the importance of action and productivity, and constantly remind your team members of this.
Remember, less is more when it comes to training. In this profession, we earn as we learn. New team members do not need to know everything before they begin building a team.
And as a leader, your goal must be to create a culture of action and production….NOT of consumption.
Everyone has Limiting Beliefs about Money
In all honesty, every single one of us has some type of limiting belief about money.
And most of them were formed during our childhood – before the age of 8 to be exact!
Ever heard your parents or other people say these phrases:
“Money is the root of all evil.”
“Money does not by happiness.”
“The more money you have, the more problems you have.”
If your childhood was anything like mine, you heard these ‘limiting belief statements’ as well. And once these false beliefs are part of your mindset, success will always be an uphill battle!
My Own Journey… and How Important it is to Have Self Worth
Growing up I barely saw my dad because of his work schedule.
I formed this belief that making money is difficult and in order to be successful you have to be willing to sacrifice your personal life and family.
And during school shopping days I remember my mom would say, “What?!! Do you think we’re rich?”
These words greatly impacted my self-worth. It made me felt wrong to want nice things and that I wasn’t worthy of them.
But you know what? Your self-worth will build your net worth.
The moment that I established my own self-worth, I also started to master my mindset around money.
5 Steps to Overcoming Your Limiting Beliefs About Money
In this podcast, I teach you the 5 steps you need to take to master your own money mindset.
Click HERE to download the 5 Steps to Master Your Money Mindset worksheet!
Again, change will not happen overnight. This may take a while but I know you can do it.
Episode Quotes
The three keywords are… “what something means.”
“Having limiting beliefs around money and success are like trying to drive a car with the parking brake on all the time.”
"Your self-worth will build your net worth."
“Your beliefs will always rise to the surface at some point. It’s not what you SAY, it’s what you truly BELIEVE to be true that will ultimately rule.”
Listen to Learn
00:03 Episode Intro
00:55 Common limiting beliefs around money
03:04 What is a limiting belief?
05:40 My personal journey with money and these limiting beliefs
17:07 Understanding the importance of self worth
20:50 Confirmation bias
24:50 Overcoming your limiting beliefs
25:20 Step #1: Identify your limiting beliefs around money
28:42 Step #2: Change your thoughts, be responsible for your thoughts
29:25 Step #3: Change the way you talk about money
30:51 Step #4: Change your beliefs
32:02 Step #5: Reprogramming your brain
40:44 End notes