Today, my topic is about building a business around your own personal brand. One of the questions that I get the most from people is, "What should I include as a part of my personal brand?" People struggle so much trying to figure out what their personal brand should look like, and the things that they should include.

If that's you, here's the message that I'd like to deliver to you in this episode... stop worrying so much about your personal brand, and just start being yourself! Your personal brand is really nothing more than you starting to share all of the things that make you, 'you' with other people so that you can begin to make connections and build relationships with your audience.

If there is something that you're passionate about, and that matters to you, start sharing that with the world through your content.  If something is important to you, it will be important to someone else.  The more we start to share of ourselves, the more opportunities we create to have commonality with other people.  The more those people begin to see themselves in us, the stronger connection we make with them.  

Make sure you are focusing on three areas: educate, entertain, and empower. If you do these three things, and always lead with trying to add value to others, you'll have tremendous success in this area. Even if something has nothing to do with your primary business, it's still helping you get attention and build relationships with your audience.

Over time, you'll learn how to refine your content and the things that you share to a more targeted audience. That's not something that you figure out before you start however. It's taken me over a year to get a good sense of who my "target audience" was, and the things that I'd be teaching them. In the beginning, I just focused on "being myself" and trying to deliver as much value as humanly possible to the people watching my videos.

Hopefully you find the information in this episode empowering, and hopefully it takes off some of the pressure that you've been putting on yourself. Take action, be yourself, and give this time to "take shape" and you'll be totally fine!

Don't forget to take a minute to leave a review for the podcast so you can be entered in the drawing for next week! Each week I pick someone who left a review and give away one of my training courses to help you with your business. Thanks to all of you that have taken some time to leave your reviews, I really appreciate you!

Welcome to the 58th episode of your virtual upline podcast. I am Bob Heilig and my topic for today is prospecting on social media. Social media advertising especially facebook marketing is the best and the worst thing that has happened to social media ever. If you use it in a proper way, it is the best thing and can give many benefits to you and the product that is being marketed. Besides discussing the topic, I will also announce the winner of this week.

Prospecting on social media is a big thing and most of the people fail in pulling off social media marketing. I will share three basic reasons why prospecting fails on the base of my personal likes and dislikes. There are three basic things that serve as the main reason of success or failure of a prospect.

When people start prospecting on social media, they follow the attitude of give nothing and take everything. People who believe this never get successful. This might seems like a profitable extension for some time, but not more. In the long run, people mostly fail to provide the expected results and get benefits from the prospect. This is one of the most important points to improve prospecting on social media.

When you are prospecting, the main thing is to make a social contact and to create a sense of friendly relationship before bombarding your group of products and services to them. Developing a social contact with people is equivalent to depositing money in your bank account. Developing a social and emotional contact with your clients connects you to them and makes a good relation with them.

The second important thing to keep in mind while prospecting is the initial messages you send to your clients. In the initial messages, the biggest mistake that people do is that they attach links of the products and services they are offering.  Attaching the links in the initial messages disconnects the client from the message and thus is one of the biggest causes of failure in prospecting.

The third main reason of the failure is that people rely on social media more than necessary. Take people offline to real life and connect with them physically. This is the real reason behind success of prospecting. Meet people on real life and don’t rely on social media too much. Connect with them online and take them offline.

Improvising on these three things can be your reason behind success in prospecting people. Visit my podcast and connect with me for further info. Share and keep connected to Your Virtual Upline podcast.

This episode is about the training I did about the marketing boot camp that held in February this year. My training was about using live video and generating confidence and build powerful connection with the viewers, listeners and the audience through the live video. I refer to this connection as no love and trust. In marketing and sales, there is a common belief that people buy from marketers whom they don’t know. There is no place of love, trust and friendship in a business. However, in the modern entrepreneurship and business strategies, this is no more the case. The new investors, business persons and entrepreneurs base their business on love and customer trust and gain profits on the base of popularity among the general public by making good customer relations and a bonding based on trust and friendship. The key to success in modern day is conversion. To convert your ideas and products in dollars to earn profit is the real success in the modern day branding and marketing. Being one of the newest techniques for branding your product or services, live video is the key element to add in your business strategy and branding.

I started 15 years ago as a marketer, and personally faced a lot of troubled and difficulties in my service regarding my job. A couple of companies I was working with got shut and I was completely broke. It was 2015 when I decided to start live streaming in order to attract new people to the company I was working with. Despite of being scared of public speaking, I mustered up my courage and started live streaming. It wasn’t easy for me to attract people by making a live video and doing live streaming but sometimes, you have to step out of your comfort zone and do something different, think out of the box. Today, I am successful and I train people all across the world because of my crazy decision. Don’t settle for what you’ve already mastered, and aim for something new every day.

I shared my story as an inspiration for you. I didn’t get successful with ease. I worked hard and adopted a way that changed my perspective of marketing and made me what I am today. Marketing is not about selling goods and service you are offering, marketing is about selling yourself and making good customer relations based on their trust and love for you and your company.

Live video is one of the greatest inventions in the history of marketing and branding. Live video is all about being close to people and making good relations with people. The only success in getting started with live streaming is to be real. People gets attract to what they see and when you are doing live video, make sure to be yourself and attract people through your attitude and behavior towards them.

Live streaming is a very powerful tool if you can use it wisely and can create something out of box. Think differently, be yourself and connect with people.