Your Virtual Upline Podcast

Welcome to the Your Virtual Upline podcast hosted by Bob Heilig. This weekly podcast will give you the mindset, strategies, and skills you need to build the network marketing business and life of your dreams. Each week Bob takes a deep dive into topics like leadership, social media, prospecting, recruiting, and so much more! Bob is the founder of ‘The Legacy Leader Movement’, a totally new approach to building a network marketing business. The core values that guide his work, and the messages on this podcast are - faith, love, service, and growth. Join us each week and discover how to tap into the power of this purpose-driven approach to building your business!
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Jul 30, 2021

Are you working too hard in a business that’s going nowhere?


I want you to understand that as a leader you need to learn how to slow down.

Sometimes you have to take a step backward to take two BIG STEPS forward – in a meaningful and fulfilling way.

Don't freak out when you see a temporary decline...because more than likely you will.

But, what you’re doing is you’re building a more solid foundation for long term sustainable growth.

In this Biz Tip Friday, I’ll share with you how to reduce stress by slowing down, working smart, and focusing on the right things. 

Subscribe to my YouTube Channel!

Jul 21, 2021

Here’s the reality -- the bigger your team gets, the more demands you have on your personal time.

And, that means most of your time is devoted in working with team members 1-on-1, doing individual calls, and answering questions.

And most leaders wind up spending the majority of their time with the WRONG PEOPLE.

Think about how much time you waste each week doing all these things and nothing really comes from it?  Your business doesn’t grow.  But, your frustration does.

For you to address this problem, you need a SYSTEM for deciding who to spend your time with AND to develop strong, independent leaders on your team.

And trust me, most people in this industry do NOT have a system that does these two things.

But, that’s exactly what my Weekly Accountability Meetings do. It is a system that allows you to work with the right people in an extremely time efficient way that grows your business AND develops strong leaders on your team for years to come. 

In this episode, I’ll share with you the 5 benefits of WAMs, how you can move from profit to purpose in your business and create a long-term sustainable success.

To reserve your seat to our WAM Training on August 4th at 8:00 PM go to -

Jul 16, 2021

A common struggle of leaders, especially those with a large team, is knowing when it’s the right time to pass the baton to the emerging leaders on their team and let them run the race on their own.

This is crucial to know, because two things could happen that could impact their long term success and their businesses.

One is letting go of leaders way too early.

And as a result they struggle and get stuck in their business instead of becoming effective.

Another thing is holding people for too long.

We train, develop, and do for them for too long and we wind up actually stunting their development.

 In this Biz Tip Friday, I give you some important advice on when is the right time to let a leader go, and I’ll also share the 3 phases to leadership development.

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Jul 9, 2021

How much time are you spending talking about your business?

Here is one of the main reasons why hobbyists and accidental leaders struggle in building a team…

They spend way too much time talking about WHAT they do instead of listening to their prospects.  

Which is the exact opposite of what the top leaders in this profession do.

The best leaders spend most of their time listening to prospects, knowing their problems, and helping them solve it through their product or business.

Truth be told, prospects don’t really care about you. They care about what you can do for them. 

And they join when they see value in what you do.

In this Biz Tip Friday, I talk about how you can create value for your prospects and why talking less and listening more is one of the keys to building a team.

Subscribe to my YouTube Channel!

Jul 6, 2021

Do you need to breathe a BIG boost of energy into your business?

If the answer is ‘YES,’ than the answer to your prayers just might be In-Person Events.

We have spent the last year minimizing our in-person contact, but as the world continues to open up, people are CRAVING community and connection. 

People – both your customers and your team – miss getting together.

And here’s the thing – we can do in person events in a fun, yet safe, way.

And on this week’s podcast, some of our top leaders in the community share their ideas for running amazing in person events.

They share:

---> How to ease back into in-person events if you haven’t done them for a long time (or ever!)

---> How in-person events have sent a whole new wave of excitement into their business and the businesses of their team members

---> FUN ideas for having in-person events outside of your own home

---> How to run in-person events that provide the connection people want without a hard sales pitch

---> How to KEEP people connected and attending your events

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Jul 2, 2021

How much time are you spending on marketing versus prospecting to grow your business?

There are two sides to your business: prospecting and marketing. 

And I personally believe that a lot of you are relying too heavily on the marketing side.

And that's one of the reasons why you're feeling stuck.

Don’t get me wrong, marketing is important; however, marketing alone is not enough to build a business.

What I want you to understand is that marketing is meaningless unless you're using it to drive your prospecting….and most of you are NOT spending enough time prospecting,

Today, I’m going to share the difference between PROSPECTING and MARKETING, and how to shift most of your time to prospecting in order to build your business.

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Jun 25, 2021

I hear this from our LLA students all of the time….

“I feel so stuck in my business right now… I don’t know what to do!”

But, really, this is just an excuse. 

“Being stuck” becomes a safety net for them to not face their fears and take the necessary action.

And this becomes a default setting called the ‘STAY STUCK cycle’ - repeating the same negative results over and over again.

I bet a lot of you can relate to this, and maybe you feel this way right now in your own business.

In this episode, I want to give you all some ‘tough love’ and help you understand exactly WHY you feel stuck.

I’m going to also going to give you two specific reasons why this happens and two actions you can take to help you get unstuck and make real progress in your business and life.

I promise for many of you this is going to be the kick in the ‘you know what’ you need! 

Click HERE to learn more about my Legacy Leadership Academy 

Subscribe to my YouTube Channel!

Jun 18, 2021

When it comes to training new team members, the #1 mistake that I see leaders make is overwhelming them with too much information.

We spend hours and hours of time and energy training new people about the business.

We explain the products, the compensation plan, the bonuses, the car program….

And in the process, we make the business seem like it is so much more complicated than it actually is.

And as a result, our team members quit, without even taking the first step towards creating results.

Here’s what I have learned…

When it comes to ONBOARDING, our training process should be as simple as possible so that they take action.   

In this Biz Tip Friday, I talk about the 1-page training tool that could grow your team without draining your personal time and energy.

Join our free training on ONBOARDING called The 1 Page Training Tool -

Subscribe to my YouTube Channel!

Jun 15, 2021

Are you suffering from the 4 biggest enemies of success?

Today’s episode is a special one because I’m sharing with you my first ever training that I did as ‘Your Virtual Upline’ called “The 4 Mental Enemies of Success.”

Even though I first delivered this training six years ago, the message is still JUST as important today — and will be for the rest of our lives.

Because here’s the thing… every leader in this profession has to deal with at least one of these 4 mental enemies of success every single day. 

And in this week’s podcast I’m delivering this message again, but this time with a Love, Grow, Serve spin.

In this 45-minute episode, you’ll learn:

---> Why these four mental enemies keep sticking around (and how to get them to quiet down)

---> Why hearing “no” from your family and friends stings so much

---> What you’re really doing when you listen to other people’s opinions

---> What to do when people ghost you in your business

---> How to reframe your frustration when people leave or quit your business

---> What YOU need to do to help your team members stick around

So, join me in this episode as I help you manage your expectations and understand what it takes to build a business and to grow a team.

Join our free training on ONBOARDING –

Subscribe to my YouTube Channel!

Jun 11, 2021

Would you like to make more sales, get more customers, and turn them into long time clients?

Well, the key to accomplishing all of these is shifting from a SALES mindset to a SERVICE mindset.

And having a service mindset means adding value to someone's life by helping them solve a problem.

I want you to understand that people do not buy products. They buy SOLUTIONS to their problems.

However, a lot of people in our profession do fully understand the problem their product solves.

Tune in to this episode as I share with you why you should know the problem that your product solves and how you can add value to people’s live through serving them instead of selling to them.

Subscribe to my YouTube Channel!

Jun 8, 2021

When you’re actively working on a goal — in your business or in any aspect of life — do you find yourself getting really impatient about when you’re going to achieve it?

I used to struggle SO MUCH with reaching my goals and was constantly agonizing about why it was taking SO LONG to reach them.

We tend to believe that once we hit a certain goal, rank, or income level, our lives will instantly transform into something better.

Here’s the truth… There is no level of success that will ever make you feel better about yourself.

In my case, after I hit the big goal and finally making money, I was just as miserable.

I still felt like I wasn't good enough.

Here’s the thing - impatience is not the root cause, it is a symptom of the problem – SELF-WORTH.

So tune in as I share with you how to teach your team (and yourself!) to not be impatient, leading from a place of WORTHINESS, BELIEF, and LOVE, and how you can move past the stay-stuck cycle.

Subscribe to my YouTube Channel!

Jun 4, 2021

Have you ever had a new recruit who struggles building their business simply because they don’t have the time?

Whether they have a full time career, multiple jobs, or are a parent who is running kids everywhere seven days a week, some people just can’t seem to find the time to build their businesses and do it well. 

However, here’s the truth…

Time is NOT a reason they can't build their business. In fact, if they don’t have time, it's the reason they absolutely must do it.

They need to start shifting from having an employee mindset, meaning trading hours for dollars, into what I call the entrepreneurial mindset, where they leverage time and passive income happens.

But in order to do that, it’s not just about having systems in place.

The final missing piece is YOU.

In this Biz Tip Friday, I’ll teach you how you can shift from an employee mindset to an entrepreneurial mindset and why you MUST start selling people on the value of YOU.

Subscribe to my YouTube Channel!

Jun 1, 2021

Today’s episode is inspired from a coaching session on Clubhouse with Melissa.

During our chat, we were in the process of uncovering her red light core story, and she shared a really powerful analogy with me.

Melissa mentioned that identifying her Red Light Core Story - her past, not being good enough and feelings of unworthiness - felt like she had ripped out a huge weed in a garden, leaving a gaping hole.

She knew that she needed to plant a flower in the hole’s place, but she had absolutely no idea how to do that.

I told her that the process doesn’t work by replacing the weed with a fully grown flower.

Instead, you have to recognize that a SEED of GREATNESS lies in that same hole.  It’s just been buried by the weed that has grown over time.

It’s been the limitations you’ve placed upon YOURSELF by your Red Light Core Story (the weed) that’s kept the seed from blooming.

Tune in as I share with you this really powerful analogy, how to cultivate the seed of greatness, and why faith is essential in tending your garden (your life).

Subscribe to my YouTube Channel!

May 28, 2021

Are you running training calls or zooms for your team?

From now on, I want you to think about these in a completely different way!

Training calls are a great tool to help you close prospects into your business.

Whether your training zooms are weekly or monthly, these are excellent opportunities for you to highlight your prospecting system, your team’s culture, and also demonstrate how you help people create successful results. 

When your prospects see what happens after they join, it helps alleviate the anxiety and the uncertainty around them saying ‘yes’ to the business opportunity.

In this Biz Tip Friday, I’ll teach you the importance of highlighting your process to prospects and how you can use training calls effectively to getting your prospects to say ‘yes’ to your business! 

Subscribe to my YouTube Channel!

May 25, 2021

Is there someone on your team that you call a ‘leader’…however, you’re also frustrated with that person because they are not showing up as a leader and helping others succeed? 

Here’s a word of warning: Be very careful about who you call a ‘leader’ in your business.

Because someone in your team might be in a position of leadership: they can recruit people, they are good at attraction marketing, they are a top producer… BUT, you just can't get them to lead their team.

The problem is you are calling that person something they are not.

Building a team and leading a team are two very different things.

Understand that leadership is not determined by money or rank. It's demonstrated every day through example.

LEADERSHIP is action oriented. It is something that is earned every day.

Here’s the thing - the true value of a leader is measured through his or her ability to help other people.

Join me in this episode as I talk about the true definition of a leader, essential qualities that a leader must have (4 Cs of Leadership), and how to identify and develop leaders in your business.

Subscribe to my YouTube Channel!

May 21, 2021

Are you dealing with “Network Marketing Haters” in your life?  Even worse, are some of them your own family and friends? 

If ‘yes’, then how are you responding to them?

Is it by shrinking back and making yourself and your business ‘smaller’ so they have less to hate?

I need you to understand right now that their snide comments and unsupportive behavior isn’t the real issue here.   

The real issue is that you went into this business with the expectation that certain people would support you.  You have a predefined story in your head about what exactly people will say and act towards you and your new business. 

And when those expectations don’t become a reality, it stops you in your tracks.

In this episode, I’ll teach you ways to deal with unsupportive people, how to respond from a place of love instead of fear, and how to detach yourself from the negative opinion of others. 

Join the free training on how to deal with network marketing

May 18, 2021

Hey everybody! Today’s episode is a little bit different, because it’s my turn to get on the hot seat. We’re doing a PODCAST TAKEOVER.

I’m joined by my long-time friend and LLA’s Director of Coaching, Megan Weisheipl, and she’ll be doing the questioning.

We hit the rewind button on this episode, so get ready as we take you on a journey and go back in time to when I was still new in the network marketing profession.

You’ll hear us talk about my exciting network marketing journey:

➤ who introduced me to network marketing

➤ The super embarrassing moment when I pulled up to an at-home meeting in my rust-bucket 1993 Mitsubishi Eclipse

➤ overcoming the setback of the closure of my company

➤ how I hit the million-dollar success point

And then, I’ll share how we built Legacy Leadership Academy, the transition process from being a solopreneur to a real business owner, and the exciting future ahead for the business, including LLA and Next Level Leadership.

Subscribe to my YouTube Channel!

May 11, 2021

Did you know there are TWO Green Light Stories that you must have in your business in order to be successful?

They are:

  1. The story that you tell yourself about yourself (Core Story), and…
  2. The story about who you are and what you do in your business

The big problem I see often, though, is that most of us are stuck in a red light story about ourselves.  Instead of a green light story, we tell ourselves that we’re not good enough, not worthy, and not capable.

As a result, when it comes to your business, you lead with FEAR.  And instead of building a team, you end up concentrating on SALES and focusing on your own personal agenda.

I want you to understand that your business must give you a sense of purpose and meaning.

Again, network marketing isn’t a sales business. It’s a business of service.

It’s about solving problems and transforming people’s lives.

In this episode, I’ll share with you the steps in creating a green light core story and what you actually do through your business, how to shift from sales to service in your business, and the powerful impact of leading from a place of LOVE and SERVICE.

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Apr 23, 2021

When I’m coaching someone to transform their business into one focused on service, the very first question I get is “But, Bob, is it possible to serve and still make sales?”

But I need you to understand this…

Having a service mindset does NOT mean that you're not looking to make a sale.

Here’s the thing - having a sales mindset means you have a red light story at the center of your business. You are 100% leading from fear.You’re concentrating on the numbers, the goals, the metrics….instead of on the people whose lives you are trying to impact.

And that’s just thinking and acting like a SALESPERSON, which is no way to grow a team and a business that creates a life of freedom in the long term, impacts lives, AND creates a life of fulfillment.

In this Biz Tip Friday, I’m going to share with you exactly what it means to have a service mindset and why it’s key to your long term business success.

The Legacy Leadership Academy is open through Thursday, April 29th for new members.

Visit to begin your own business transformation today!

Apr 16, 2021

What do you think is going to create the breakthrough you want in your business?

If you’re thinking “massive action” or “hustling harder” … or maybe “finding the right script” or “connecting with the right people” …

…then I totally get it. Because that’s exactly what I used to think too.

And honestly? It kept me in the stay-stuck cycle for YEARS in my business.

I pushed so hard, trying every tactic under the sun to get the results I wanted … and nothing made any difference.

Now, finally, I know the reason why.

I guarantee it’s because deep down you don’t believe in yourself as a leader.

And until you can shift that belief, you’ll never be able to build the kind of sustainable success that creates a life of total freedom.

That’s why I am SO excited to tell you about a really special free training we have coming up for you next week!

Starting Monday April 19, I’m running a brand new FREE 5-day challenge, called 5 Steps to Building Your Team with Confidence and Authenticity – and I’m telling you, it’s going to change your life!

I want you to grab your spot for this transformational training right now at – and while you’re waiting for the first training on Monday, start getting excited by checking out this week’s podcast episode too!


Episode Quotes

"Our ACTIONS don't create our results. Our BELIEFS do."

"If you don't have the right belief behind the actions, you're never going to get the results that you want."

"The level of your success starts to grow past what you truly believe that you're worthy of."

"Authentic is not a script... Authentic communication listens twice as much as it does talk."

"Confidence and authenticity are byproducts of belief."


Listen to Learn

01:11 - The biggest lie in the network marketing profession  

05:53 - Limiting beliefs = limited results

10:09 - Shifting your focus from ACTIONS to BELIEFS

17:05 - Authenticity and Katherine's success story

21:05 - The New Plan: "Working smarter..."


Register for our 5-Day FREE Challenge (Growing Your Team with Confidence and Authenticity) -

Apr 10, 2021

Are you joining me in my brand new 5-day free LIVE challenge?  I’ll be teaching you ‘5 Steps to Growing Your Team with Confidence and Authenticity’!  If you have ever struggled when it comes to recruiting and growing your team, this challenge was created for you! 

I’ll be teaching you how to become a more confident version of yourself when sharing your business with people.  I’ll also teach you how to have more authentic communication with prospects, so you don’t come across like a salesperson and chase them away.  You are literally 5 days away from your business never being the same ever again! 

All you have to do to register is go to - 

Once you register you will get a link to join our private Facebook Group where all the training is happening.  You will also get the schedule for each of the 5 live trainings.  If you can’t make them live, don’t worry - we have a replay page set up for you to watch anytime you want!  I can’t wait to share this information with you…

This is going to be one our best free trainings ever! Tell your teams!  

Apr 6, 2021

One of the biggest mistakes that keeps network marketers from growing their business is this → 

They’re totally focused on sales.

Because for them, success is simply about making money.

And while there is nothing wrong with making money, I want you to realize that the money you make is simply a byproduct of the impact you’re making in the world.

That’s exactly what Heather Burge did when she joined our Legacy Leadership Academy

Heather joined LLA last August 2018.  At the time, she already had a very successful business with over $145,000 in monthly sales volume and 230 people on her team.

However, when Heather made the shift – turning her energy toward helping her team members grow, through loving leadership, rather than focusing purely on getting the sale – that’s when her own growth really took off.

Three years later, she's now doing $1.5 million a month with 3,000 people on her team. That’s almost 10x since she joined our program!

Tune in as Heather tells her business journey, why shifting from a sales to a service mindset is key in her success, time freedom and what it takes running a million dollar business, ways to relate with different people in your team, getting past red light stories, and exciting things coming up for her business.

Heather's podcast:

Apr 2, 2021

Are you making yourself ‘the expert’ in the eyes of your prospects? 

This is one of the reasons why many network marketers struggle in recruiting and building a team.

If you are do the majority of explaining and answering questions to team members and prospects, then have fallen into what I call the Expert Trap.

Being the expert comes from having a sales mindset.  It’s a sales technique.

You're spending an hour training your team and relying on them to go out with the same level of confidence as you or duplicate what you’re doing.

This is a huge problem when it comes to DUPLICATION, though, because your team, especially the new people, are not as good as you. They cannot even imagine knowing this information and being able to train on it or use it with prospects like you do. 

And this is the reason why they are failing.

In this Biz Tip Friday, I’m going to teach you how to avoid the Expert Trap and how you can ensure a prospecting system that enables your team to win, creating massive duplication in the process!

Mar 30, 2021

Do you know what the BEST thing you can do to develop new strong, leaders on your team?

On today’s podcast, I chat with Jen Goodall, one of the star members of my Next Level Leadership program. 

Jenn has been with her direct sales company for 4 years.  She had created a great team and experienced personal success.

Everybody was doing well….and then her team became stagnant.

In other words, there was no DUPLICATION happening. She felt stuck, and there was literally no growth in her team.

Jen tried many things to get her team ‘unstuck’ and moving forward with momentum, but it’s when she began implementing WAMs (Weekly Accountability Meetings) that things really began to turn around.

In fact, Jen says WAMs are the key reason her team has grown from around $50K/month last August (after 9 steady months of decline!) to a 4x’ed volume of $200K this month!

In this episode, Jenn shares her business struggles and how it led her joining Next Level Leadership. We’ll also talk about the importance of systems, specifically implementing the Weekly Accountability Meetings, and how it greatly impacted Jenn’s business growth-wise.

Don't forget to visit


Episode Quotes

"You'll never have true financial and time freedom unless you create other leaders."

"One of the biggest shifts that we need to make as leaders is we have to respect our time."

"Group coaching is 10x more effective than 1-on-1 coaching."

"The only form of accountability in the world is self-accountability."

"Leadership is not determined by what you did yesterday. It's determined by what you are doing today."


Listen to Learn

05:25 - Business struggles and why Jenn joined Next Level Leadership

10:58 - Leadership transformation and growth success

16:02 - Implementing the Weekly Accountability Meetings (WAM)

29:46 - The advantages of doing the WAM

42:10 - Advice for network marketers

Mar 26, 2021

Do your systems create a sales mindset? Or a service mindset?

I ask this question because I see a lot of leaders creating their systems almost entirely based on a SALES mindset.

And here’s the issue with that --- the moment somebody joins, they immediately go through all the steps that they have to do in order to start taking action to create results.

You keep ramming sales terms, sales strategies, compensation plan, bonuses, cars, etc., and your new team member immediately begins to build an internal resistance around success.

Because here’s the thing --- that person joined, NOT because they want to start a business, but because they were seeking a solution to a problem they have.

And your systems have subconsciously told them that they can’t do the business because they’re not good at sales.

In this Biz Tip Friday, I’m going to share three key things for you to create an onboarding systems that reinforces a SERVICE mindset rather than a SALES mindset with your new team members!

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