Today I’m sharing a portion of a recorded coaching session that I did with a Mastermind client of mine, Meg Kozlowski.
Meg has found that she’s at a place in her business where she’s kind of lost that passion and fire that she once had, particularly around the recruiting aspect, and I know that this is something that many of you will relate with.
Oftentimes, we talk about purpose in a general and vague way, but in this coaching call, we get really granular as we specially look at what Meg’s ideal recruit looks like.
You’re going to hear about where vision and purpose really begins, and I know you’re going to get tons of value out of this coaching session I had with Meg!
Listen to Learn
3:54 - What to consider as you attempt to gain more clarity on who your dream business partners are
5:22- Where vision really comes from, and the reasons why just sustaining your business at the same level is not the same as having a vision
6:07 - How to get back into the growth mindset of going out and serving at a higher level
11:26 - The ways you can still help others even if you haven’t gone through exactly the same thing as that person
12:35 - A special ask I have of you on how you can support this podcast and its message
13:15 - The two different versions of the ideal partner that I see for Meg and the messaging that she could use for each of them
16:05 - How to share team member success stories as a “soft sell” for your business
17:36 - How to add value through relatability instead of always doing it through tips and advice
22:30 - The biggest “a-ha” Meg got from our coaching session
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Today’s episode is short in length (but not in value!), as I give you an exercise to help you be more authentic and relatable with the content you share on social media!
Listen to Learn
1:13 - A goal I’d like you to set this year as it relates to how authentic and relatable you come across as in your content
1:38 - How to get over the fear of presenting the real you online, and an exercise you can do right now to begin this process
4:13 - A special ask I have of you on how you can support this podcast and its message
5:08 - The ways you can use the feedback you receive from those who know you the best
5:51 - A reminder about where the value in your business really comes from
Follow me on Instagram at @bob_heilig
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In this episode, I'll be discussing the most crucial sale you'll ever make: selling yourself on YOU!
Listen to Learn
2:03 - What you’re really asking people to do when they join your team
3:02 - Why it’s not just a one-time sale when selling you to yourself
4:23 - The things that most people getting into business are looking for, more than just money or rank in the company
6:11 - How you’ll start to create better results when you get present to how far you’ve really come
7:57 - A special ask I have of you on how you can support this podcast and its message
10:18 - A powerful reframe I was given by a mentor of mine around the real value I had to offer other people
13:33 - An action step you can take right now to gain clarity around your true value
15:18 - Your future is so much brighter than your present and past, but you have to be willing to do this…
Follow me on Instagram at @bob_heilig
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In today’s episode, I’m giving you some very actionable strategies and approaches for authentically sharing a product sale or promotion on social media, all in a transformational way!
Listen to Learn
2:04 - The most important question to be asking yourself right now when it comes to creating content
3:26 - Why you need to be doing more than just posting the same graphics and info that everyone else is using when promoting the sale
4:32 - How to “stop the scroll” by using the right images
7:20 - Why I love going live as a way to authentically share and sell
7:52 - Specific advice I gave to someone looking for feedback on her recent Instagram Reel
10:44 - A special ask I have of you on how you can support this podcast and its message
12:09 - What to keep in mind with the post itself and where people often make mistakes
14:10 - What I recommend with the post copy and Call to Action
16:00 - Why testimonials are so powerful in this transformational concept of content creation
16:50 - A lie we’ve been told that we have to start breaking ourselves free from
17:55 - What surveys are saying about the way in which people want to find new products
Follow me on Instagram at @bob_heilig
Join our free Network Marketing Community
In today’s episode, I’m breaking down the art of a sales conversation by using a powerful, live coaching session that will demonstrate the framework to use if you’ve ever wondered when is the right time to share your business with someone!
Listen to Learn
1:11 - A reframe to keep in mind if you’re struggling with sales and talking about your business
3:48 - The first phases of a sales conversation, the connection phase, and the question to be asking at this point
4:28 - How value creation really begins at the problem phase
6:03 - The way to begin creating the desire for someone to want to make a change in the solution phase
7:08 - Why it’s so important to prepare for the fourth stage, the transition phase, when you share your offer
8:03 - The #1 skill you need to master in 2023, and why this is no longer just something that is just nice to have
9:57 - A special ask I have of you on how you can support this podcast and its message
10:39 - A real life example of what a student of ours experienced during a recent conversation
14:08 - How I would approach this conversation and what I would do to “connect the dots”
17:13 - A strategy that we teach that could be used in this type of conversation, and the sales psychology behind why this would work so well
20:38 - Why you’re not going to want to use a “one-size-fits-all” approach as you transition into sharing the solution you have for the person you’re speaking with
Follow me on Instagram at @bob_heilig
Join our free Network Marketing Community
If you’re not asking for referrals, you’re missing out on a huge opportunity to grow your customer base, help more people and change more lives, all while being more fulfilled yourself, which is why in today’s episode I want to give you a more transformational way to leverage referrals!
Listen to Learn
1:39 - What research says about the importance of leveraging your existing client base in order to grow your sales
2:41 - The role that the customer journey plays in asking for and getting referrals, plus the two points of the experience that I want you to focus on
5:17 - How asking for a referral right when someone buys from you should be a natural progression for you
6:24 - The question you need to be asking at this point, plus why being specific here is key
8:18 - A special ask I have of you on how you can support this podcast and its message
11:11 - Ways you can ask for the referral once someone has gotten some sort of positive result from the product or service purchased
14:53 - What I would do differently at this point using the Love, Serve, Grow process
16:23 - Why it’s important to realize that referrals aren’t “one size fits all”, plus an example of how we adapted things for a client of mine based on the set-up of her business
Follow me on Instagram at @bob_heilig
Join our free Network Marketing Community
In today’s episode, I share a really powerful shift in the way that you should approach doing something different and new in your content if you find that people aren’t engaging with, or even watching, your videos!
Listen to Learn
3:01 - The choice each of us has to when we start to do something new, especially when it comes to creating content
4:33 - A big shift in mindset I want you to consider the next time you go live on social media
6:13 - The magic that happens when you learn to fail from a place of love instead of fear
8:33 - One thing you can do over the next 6 months that will dramatically change who you are as a person
10:25 - A special ask I have of you on how you can support this podcast and its message
11:23 - My personal journey with live video and the challenges I learned to overcome through taking consistent action
15:13 - An interesting thing that happened when I spoke my commitment to go live for 30 days and how long it took me to start seeing traction
17:38 - The role that always keeping faith, even when you don’t have what it is you desire, will play in the process of building your business
18:33 - How the mindset shifts I share today can be applied to everything in business, not just social media
Follow me on Instagram at @bob_heilig
Join our free Network Marketing Community
Leadership really does start with you, and in this episode, I reveal the responsibility that you have as a leader to lead your team by example, and to not ask them to do something that you’re not willing to do!
Listen to Learn
1:12 - Why right now is the time for you to get recommitted and refocused on your personal business
3:53 - What I learned about leadership years ago and the very first step I took to become a better leader
4:32 - A common mistake that I recognized I was making and why I want you to avoid doing the same
6:40 - The crucial role that knowing your numbers should always play, plus what to focus on if your team isn’t growing
7:42 - A special ask I have of you on how you can support this podcast and its message
13:08 - What I mean when I say that “a success story has a shelf life” and how this concept applies to your business
14:00 - The tremendous responsibility and opportunity you have at this time as a true leader
Follow me on Instagram at @bob_heilig
Join our free Network Marketing Community
Today, I want to answer a question I consistently get, "Bob, what would you do if you started your own network marketing business?".
My answer is based off of 2 things:
1. 10 years of experience as a distributor in different sales/network marketing companies
2. My experience with coaching and working with THOUSANDS of people
Tune in as I share the lessons I learned throughout my entire career and the key things I would do before ANYTHING else if I started my own network marketing business tomorrow.
Listen to Learn
1:57 - Shoutout to my Instagram followers
2:39 - Define a clear social media content strategy
4:27 - Why your goal shouldn't be just to sell/recruit people?
6:20 - It's not your job to motivate people
9:27 - The #1 tool to attract and connect with the right people
13:30 - Benefits of a well-defined content strategy
14:26 - Act with a sense of urgency
Hey everyone! We’ve got a special episode today.
Joining me today is my very good, close friend and Director of Coaching, Megan Weisheipl.
She is here to share an exciting announcement about her brand new book, The Selfish Hour.
We’re talking about the main concept of the book, challenges she faced during the writing process, and a preview of The Selfish Hour!
Get a sneak peek at the first chapter of the The Selfish Hour for free - www.meganspeaks.com/the-selfish-hour
Follow Megan on Instagram: https://www.instagram.com/meganweisheipl/
Listen to Learn
1:31 - About Megan Weisheipl (career & business background)
6:38 - The challenges to writing a book
8:09 - Main concept and idea of The Selfish Hour
14:38 - Redefining 'selfish' - what 'understand yourself' means
21:35 - Transforming your life in one hour a day
24:18 - How to revisit and let go of painful memories
27:45 - The transition from stagnation to growth
32:15 - Overcoming the most challenging part of the process
34:47 - How to get access to The Selfish Hour
Have you ever felt like serving, supporting, and leading your team is no longer serving you anymore but instead is leading to burnout and exhaustion?
If you can relate to this, then this episode is going to be very valuable for you.
Today, I’m sharing with you my personal coaching session with Jackie Richards.
We talk about this idea of working ON your business instead of IN it, stepping back to enable business growth, re-evaluating your role in your business, and elevating your leadership through delegation.
You can follow Jackie on Instagram HERE: https://www.instagram.com/the.jackie.richards/
Listen to Learn
3:00 - Episode Intro: Getting to know Jackie Richards
9:44 - How martyr complex and guilt affected Jackie's leadership
14:03 - Overcoming martyr complex and enabling business growth
18:05 - Exhaustion, burn out, and stepping back from the business
20:34 - How to elevate your leadership through delegation
23:37 - Tips to succeed on your social media content this 2023
30:37 - Social media CTAs that will boost your engagement
The uncertainty of social media platforms (Facebook, Instagram, etc.) have imposed a big risk for a lot of businesses, especially for those that rely solely on them.
Recent statistics and trends show that social media engagements have decreased dramatically.
The big question now is this: “Is social media dying?”
Today, we’ll discuss whether or not social media is still a viable tool to grow your business this year.
Join our Social Media Content Creation Workshop
DM me the word “WORKSHOP” on Instagram to get the link to register!
https://www.instagram.com/bob_heilig/
Listen to Learn
3:01 - Social media statistics & trends you need to know for 2023
11:42 - Authentic Content Creation: Why does it matter in business today?
17:45 - How to share your products in your content without selling
25:44 - Stop relying on your content to build your business
27:44 - Advice regarding YouTube and podcasting
29:11 - The ultimate goal of authentic content creation
31:54 - Why you need to stop chasing the trends
34:53 - The power of relationship building and value creation
39:44 - Overview of the content workshop
41:16 - What does it take to become a trusted advisor?
44:56 - Be the change - LOVE SERVE GROW
I know that many of you are going through a lot of challenges in your business right now - your sales are down, your results are down.
You feel that the business isn’t the same as it was in 2020.
I bet a lot of you are wondering why the skill sets, marketing tactics, and sales strategies aren't working anymore today.
Well, you’re not alone. It’s not you. It’s the landscape in our profession today.
Today, I want to share why it’s so much harder to build a business in the network marketing and social selling profession today than it was in 2020.
Join our 14-day Implementation Challenge
DM me the word “WORKSHOP” on Instagram to get the link to register!
https://www.instagram.com/bob_heilig/
Listen to Learn
1:33 - A little catching up (Our first ever family trip)
3:12 - Social selling landscape pre/post COVID-19
7:14 - Why 2020 sales tactics don't work today
9:25 - Forest analogy of social selling - purge and growth
14:00 - 2 focus areas in your business this 2023
17:29 - You’re not alone in your struggles
I want to challenge a very common practice that I see many, many people in our profession doing: Posting on their public social media when they get paid in their business.
I see people sharing – “Just got paid!”, “Commissions hit…”, “Residuals just posted”, and a whole lot more.
Honestly, I think it’s one of the worst things that people do on social media in our profession. Listen to find out why!
Are you following me on Instagram yet? (Click here to follow!)
Listen to Learn
00:08 - Why network marketers flaunt "wealth" on social media
05:50 - Showing off wealth and its negative impact on your team
07:34 - Violation to Federal Trade Commission guidelines
09:21 - A different definition of success
10:10 - A caution to team member poaching
13:43 - The key for business sustainability and longevity
The trend of social media in the last couple years has been all about short-form content – reels, TikToks, stories…
It’s not that there isn’t value in doing that, but I don’t see a lot of people going live anymore on their public social media.
I think that we’re missing a HUGE opportunity that live video content presents in our businesses.
Today, I’ll share why live video content is a must-have in 2023, and 3 EASY sources of content for your live videos.
My FREE Industry-Specific Transformational Sales Training is still available for replays!
DM me the word “MASTER” on Instagram to get the link to register!
https://www.instagram.com/bob_heilig/
Listen to Learn
00:25 - Why live video content strategy is a must-have
03:34 - #1 - Look at your past content
05:09 - #2 - Look at your customer and team Facebook Groups
08:43 - #3 - Pay attention to the conversations in your business
11:01 - Organizing your live video content strategy
When it comes to social selling in the health and wellness industry, people tend to give too much INFORMATION during the sales process.
Now, I understand that we do this with good intentions…
We believe in our products, we’re passionate about it, so it’s natural to give people all the information.
However, sharing all the information to our prospects overwhelms them, affecting their chances of buying!
Today, I’m talking about the dangers of information-overload and how to save your business from it.
FREE Industry-Specific Transformational Sales Training:
DM me the word “MASTER” on Instagram to get the link to register! Replays will be available until March 26!
https://www.instagram.com/bob_heilig/
Listen to Learn
00:05 - The problem with too much product information
01:15 - How information overload affects your business
03:51 - Simplify for relevance
The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends.
In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you!
I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in.
FREE Industry-Specific Transformational Sales Training:
DM me the word “MASTER” on Instagram for the link to register!
https://www.instagram.com/bob_heilig/
Listen to Learn
00:17 - The beauty industry landscape
01:49 - #1 - Personalized level of buying experience
06:25 - #2 - Loyalty programs/offerings
09:02 - #3 - Brands partnering with authentic influencers
11:39 - #4 - Consumers wanting brands that are tied to communities
14:08 - #5 - Businesses prioritize relationships over transactions
When it comes to network marketing and social selling, we often hear all the negative perceptions around it rather than the OPPORTUNITY it brings to people.
This is a real obstacle that many of you face, making leaders feel stuck in their business.
So how can we correct this and change it for the better?
Today, I’ll give you advice on how you can overcome the negativity surrounding the network marketing and social selling industry.
FREE Industry-Specific Transformational Sales Training:
DM me the word “MASTER” on Instagram to get the link to register!
https://www.instagram.com/bob_heilig/
Listen to Learn
00:04 - The stigma around network marketing and how to change it
02:42 - Sales mistakes that are killing your business
05:42 - Content creation tips to overcome sales resistance
10:33 - The #1 tool to overcome people's negative perception
The way you introduce your business to a prospect is SO critically important.
If you really want to stand out, there is one important shift that you need to make in your network marketing or social selling business in 2023:
You need to change the way you sell.
I’ve been teaching about the value and IMPORTANCE of having transformational sales conversations… and today, I’m going to teach you HOW you can share your business in a meaningful way.
To register for my FREE industry specific transformational sales training, tap here: yourvirtualupline.com/masteryourmarket
Listen to Learn
01:06 - Importance of transformational sales conversation
02:00 - Industry specific transformational sales training
04:22 - Sharing your business in a transformational way
Big News: I’m introducing a brand new, free training series next week... (we’re sill in the process of creating a catchy name for it...).
But the bulk of this episode is about how being a parent is an incredibly REWARDING, but oftentimes a challenging and maddening job...
I know most parents out there can relate how crazy it can be taking care of toddlers.
Today, I want to share some impactful moments I’ve had with my son, Greyson, and the leadership lessons I'm learning along the way.
Listen to Learn
01:58 - My 5-year old son's play therapy story
04:06 - The amazing progress of Greyson
07:41 - Life lessons I learned from my son
Have you ever taken the time to step back and consider what the EXPERIENCE is like for a CUSTOMER that buys from your business?
If you haven’t yet, then I want you to understand that improving your customer experience is one of the easiest ways to…
1. Increase your revenue and make more profit
2. Create more opportunities for your business
The problem is, most people in our profession only focused on the value of the initial sale – not thinking longer term – building relationships and creating an experience for customers.
This 2023, it’s no longer about marketing and sales, it’s more on customer experience and delivering customer results.
In this episode, I’ll teach you how to create a memorable customer experience and make a difference in the lives of your customers.
Listen to Learn
00:14 - Why customer experience is key to profitability?
02:45 - QUESTION: What percentage of your customers buy from you more than once?
04:30 - 2 signs that show your customers are happy
06:00 - QUESTION: What's the lifetime value of a customer in your business?
10:34 - Customer service vs. Serving your customers
12:17 - How to bring more value into your customer relationship
15:34 - Actionable steps to personalize the process
19:40 - The #1 way to build relationships and trust
We’ve always been taught that when we post on social media there NEEDS to be a STRONG CTA (call to action) on every single post.
While there’s nothing wrong with CTA’s, social media has changed in a big way over the years.
(Listen to Episode 339 - How Social Has Changed in 2023 for more details on this)
On this week’s episode, I’ll show you a different way to think about the content you are creating on social media.
Sell LESS in your CONTENT, more in your CONVERSATIONS.
I’ll discuss about why you should sell less in your content and the impact of shifting to transformational selling in your business.
Listen to Learn
00:27 - Why sell less in your content, more in your conversations
02:32 - Student Shoutout of the Week
03:23 - #1 - Make your content and offer LESS VALUABLE
05:53 - #2 - It makes people TRUST YOU LESS
07:32 - The impact of shifting to transformational selling
10:43 - How is your actual business?
As I promised in the previous episode, today I’ll teach you EXACTLY what a Transformational Sales Conversation looks like.
I’ll help you understand the right questions to ask and what to focus on in a conversation.
I’ll share with you how to create value, build trust, and connect to people in a genuine and meaningful way.
Implementing this strategy will surely increase you results - finding better quality people.
Most people are all over the place with their social media content - looking and sounding like everyone with no plan or clarity.
It’s the main reason why you’re seeing a down trend in your results.
If you haven’t realized it yet, social media has changed dramatically.
The problem is, you don’t fully understand how to adapt and evolve your content strategy to WIN.
Today, I’ll teach you 3 specific types of content that you need to create and what you need to do to stand out on social media for 2023.
The network marketing industry is full of FEAR recently.
Inflation, recession, potential wars happening, prices going up and consumers spending less….
The list goes on.
A recent report from Forrester says, “Consumers will be highly selective about which brands and business they buy from in 2023.”
As an entrepreneur, it’s important to adapt your selling style to make sure you’re in alignment with what people are looking for.
In this episode, I’ll share the consumer trend for 2023 and the steps you can do to set your business up for success in 2023.