When it comes to Facebook strategy, one of the most frequent questions I get is:
Should I be focusing on using a Business Page or my own Personal Profile?
In 2018, Facebook made a major change in terms of building Page audience that changed everything.
They severely started limiting the organic reach of Business Pages.
As of right now, the only way to build your Facebook business page today is through paid advertising.
However, running ads for NM opportunities and products does NOT work. It’s a total waste of time and money.
That’s why I recommend you focus on building your personal brand on your Personal Profile and start selling YOU. Lead with LOVE and SERVICE on your social media posts, not selling and promoting.
If you start selling and promoting LESS and start focusing on adding value to people with your content, I guarantee that you’ll start getting more engagement over time.
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