In this episode we discuss customer acquisition through a traditional business owner’s mindset. I want to share with you a mindset that once adopted, can help you dramatically increase your customer base. Sometimes it is easy to lose focus on customer acquisition when tapping into your own personal network. Today’s episode highlights strategies to increase your effectiveness at reaching out to this network. After realizing these strategies you will be amazed at how much easier it is to acquire customers from within.
Customers are the lifeblood of your company. Without customers there is no money and if you want your business to provide true freedom to you and your family, you need a lot of customers! If you have not made it a priority to acquire a lot of customers, that can start to reflect poorly on the rest of your team. If you can lead by example and grow your customer base then your team will follow your lead.
Two Questions to think about:
For many of us, the people we know are already using the products and services that we are selling and often times these products are inferior. It is at this point that you must take the mentality of a traditional business owner. If friends and family are using similar products that are inferior is that okay to you? You should expect at the very least they give your products and services a try.
A traditional business owner will:
Now not everyone is going to like the product or service and that is okay, but in order to be successful and grow your business, it is necessary to have a strong mentality when you approach potential customers. Don’t go so far as to lose friendships and relationships over your business but it is important to let people you know how important your business is to you.
In this episode we discuss the powerful lesson learned from the Chinese bamboo tree.
Network marketers especially but in any business, we put so much pressure on days like Black Friday, Cyber Monday, and small business Saturday. Taking advantage of these days is great, but it is not going to make or break your business. It is much more the little things that you do every day that matter most.
The Chinese bamboo tree is a perfect example of this principle. Once planted, this remarkable tree takes four years to break the ground. That is four years of consistent watering and fertilizing with no visual results. Only at this point does the tree begin to show growth when it shoots up to 90 feet into the sky within 6 weeks.
My message today is that you have the patience and engage in consistent actions. Everyone has a bamboo tree. All you have to do is have faith to keep watering and fertilizing daily.
In this episode we discuss the 80/20 rule of sales and marketing.
This principle simply states that 80 percent of the effects come from 20 percent of the causes.
One of the best books you can read is the 80/20 Rule of Sales and Marketing by Perry Marshal. In this book, Marshal discusses how this principle can essentially apply to anything in life.
It is critical as a leader that when you build a team you don’t get pulled in too many directions. The larger the team, the more difficult it becomes to remain productive and you slip into management mode. Because of this, it is important to focus on the right activities and people that got your business to where it is in the first place
3 Takeaways from this episode:
This episode is a recording from a Facebook Live training that I did over on my Your Virtual Upline Fan Page earlier this week. I wanted to share the message with you here, knowing that it's going to make a huge impact for you all. Make sure you go to Facebook and "Like" my fan page if you haven't already. I'm doing a live training every Monday - Friday at 8:00 am EST that you can join live, or see the recording. Here's the link to my page: