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Your Virtual Upline Podcast

Welcome to the Your Virtual Upline podcast hosted by Bob Heilig. This weekly podcast will give you the mindset, strategies, and skills you need to build the network marketing business and life of your dreams. Each week Bob takes a deep dive into topics like leadership, social media, prospecting, recruiting, and so much more! Bob is the founder of ‘The Legacy Leader Movement’, a totally new approach to building a network marketing business. The core values that guide his work, and the messages on this podcast are - faith, love, service, and growth. Join us each week and discover how to tap into the power of this purpose-driven approach to building your business!
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Now displaying: Page 15
Nov 28, 2017

In this episode we will be talking about whether you should be using a Facebook Personal Profile  or a Business Page for your network marketing business.  This is a hot topic right now in our profession, and I know there are many differing opinions on what you should be doing.    

 

One of the reasons this is such a hot topic is because Facebook is starting to crack down on people that are overly promotional and using their profile to sell.  As a result, a lot of network marketers are afraid to use their personal profile.  So, does that mean you should completely shift your focus to a Business Page for your business?

 

Here’s my answer: absolutely not.

 

However, you do need to be smarter about your approach. The number one goal for Facebook is to improve the user experience. When Network Marketers are spammy with their approach and cold pitch hundreds of people from their personal profile, they get in the way of that goal.

 

Here’s the key to successful marketing on Facebook and what will keep you out of trouble:  DON’T BE AN INFOMERCIAL. What does that mean?  It means you need to learn to create content on Facebook that isn’t just about you selling all the time, and actually adds value to other people.  The three things I always teach people to do with their content are; educate, entertain, and empower.    

 

The majority of your content that you create should have nothing to do with your specific network marketing company.  Most of your “selling” and “recruiting” is going to happen behind the scenes through private conversations.  This is what is often referred to today as ‘curiosity marketing’.  It’s understanding that if you can add value to others with your content, you’ll build a bigger audience and that will lead to more sales and recruits.  

 

I didn’t create this episode to instill fear of getting your profile shut down - but I want you to to be educated. I want you to understand that we have a responsibility as a profession to be better about the way we use Facebook.  If you are educated and smarter about your approach, you will not only be safe longterm, but you will be leveraging social media to help you create real results.

 

If you are interested in staying on top of what’s working TODAY when it comes to marketing on social media, head to LegacyLeadershipAcademy.com to enter your name and email to be placed on the waitlist.

 

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

 

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

Nov 23, 2017

In this episode we will be talking about purpose driven prospecting. Many people in network marketing initially struggle with fear and a lack of confidence, which makes it difficult to create deep and meaningful connections with prospects.

 

Here's what makes Purpose Driven Prospecting different... it's sharing WHY you do what you do, before you share WHAT you do, or HOW it's different.  Most people in network marketing do the exact opposite.  When you learn how to lead with WHY, it becomes a total game changer for your results.

 

Purpose Driven Prospecting will help you start getting the attention of people in a totally different way, help you start making much deeper and more meaningful connections with people, and create loyal life-long clients and business partners for you. It is based on you being clearly able to communicate and lead with your WHY when speaking to a prospect.

 

When you learn to present your products and opportunity this way, people will start looking at what you do in a totally different way.

 

Humans aren’t logical beings - we’re emotional beings. We don’t make decisions based off of facts and figures, we make decisions emotionally. Once you learn how to put words to your WHY, you’ll be speaking directly to the emotional decision making part of your prospect’s brain.

 

Everyone of you has a WHY - some sort of deep-seated purpose, a cause or belief that is the source of your passion and inspiration. You may not know it yet, or know how to put it into words, but it’s there.

 

Very few people can clearly articulate WHY they do what they do, and you need to start looking at your business as simply a vehicle that allows you to live out your purpose or WHY.

 

Head to LegacyLeadershipAcademy.com to enter your name and email to be placed on the waitlist.

 

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

 

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

Oct 27, 2017

In this episode we will be talking about the role of LinkedIn in your network marketing business. Whether you have never tried using LinkedIn for network marketing or you are looking to increase your LinkedIn prospecting skills, this episode will help guide you to optimize your results.

People are on LinkedIn to network and find business opportunities. If you are looking to reach higher quality recruits, LinkedIn is the perfect place to be prospecting. In order to optimize results, it’s important to be strategic.

One of the biggest mistakes I see with prospecting on LinkedIn is people setting up their profiles in a way that raises resistance with prospects. You need to assume that people already have a negative perception of network marketing, so you need to sell yourself and demonstrate value. People don’t want to join companies, they want to join other people.

LinkedIn has so many incredible features that we can utilize to help us find our target market with just a few clicks. You can do advanced searches for people based on industry, area, company, position, and more. This will help you find connections and common ground with people to start a conversation with them.

In your initial message, don’t “pitch them” or send a link to whatever you have. Start a conversation and reference WHY you connected with them. I cannot stress enough how important is is to lead with the opportunity and NOT the product.

After you start messaging with someone, get them off of LinkedIn and on the phone. The goal when prospecting on any social media platform is to get them off of social media ASAP. It may be uncomfortable for some people, but it is necessary if you want to make real connections.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

Oct 23, 2017

In this episode I’ll be mixing things up a little bit. I am sharing a recording of a training that I created way back when I first started working on Your Virtual Upline called the Four Mental Enemies of Success.

Understanding the philosophies of this business is critical for your success. Unless you change your mindset, there is no amount of “how to’s” that are going to offer a real solution for you.

Let’s face it: there are SO many obstacles in this business. However, dealing with these obstacles and roadblocks becomes so much easier once you have an awareness of the Four Mental Enemies of Success. Every leader in this industry deals with these enemies every single day, and you’re going to need to learn to include them as an eventual part of your success.

The first enemy is rejection. More people are going to tell you no than yes. We have expectations on what we think people are going to do and say, and that’s when we run into problems.

The second is deception. People are going to lie INCLUDING your friends and family. People will say they’re interested and ready to commit, but not everyone is ready to take the plunge and change their life. What you need to focus on is moving forward.

The third is apathy. This business starts as a numbers game and evolves into a people business where you develop relationships. It’s easy to sit back and come up with excuses for yourself, but you need to delve into what is difficult and push yourself to be the absolute best.

The fourth is attrition. Don’t expect to continuously hit grand slams, but focus on stringing together a bunch of singles.

Once you push through these enemies, your business will see the results. Success will prove to be a matter of just hanging on long after others have let go.

Head to LegacyLeadershipAcademy.com to enter your name and email to be placed on the waitlist.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

Oct 19, 2017

In this episode we’re going to talk about possibilities and how to make sure your life is going in direction that you desire. Entrepreneurial people, especially in the network marketing industry, can frequently lose direction and find themselves feeling helpless and hopeless.

 

With the recent arrival of Baby Greyson, I’ve been thinking and reflecting a lot more about the miracle of life. Many people spend their entire lives hoping to hit the lottery; what they don’t realize is that they’ve already won the biggest lottery of their life by just being here.

 

Yet, as wonderful as this is, many of us still struggle. We struggle to find our way and ourselves, and we feel totally stuck. I look at my newborn son in my arms and my greatest wish for him is that he never fall victim to this mentality. That he never trades his hopes and dreams for compromises or settles for what other people tell him he “should” be doing.

 

You can literally accomplish anything you want in life. If you’re willing to believe it’s possible and work long and hard for it, you can and WILL make it happen.

 

It’s never too late to start living the life that you deserve. Most people allow their lives to simply happen to them: they float along, wait, and react. That’s no way to live your life. You were born for a purpose; the potential for fulfilling your purpose is already inside you. You just have to take the time to discover your own unique purpose.

 

I promise you it won’t be easy, but I also promise you that it WILL be worth it.

 

Head to LegacyLeadershipAcademy.com to enter your name and email to be placed on the waitlist.

 

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

 

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

Oct 9, 2017

In this episode we’re going to be talking about leadership; more specifically, accidental and intentional leadership. Whether you have a team of 1 of 1,000 you have a responsibility to lead. One of the biggest problems I see in network marketing is people falling into the role of an accidental leader. If you lack the necessary leadership skills and ability, your team will never continue to grow.

 

If you want to see your team grow and be successful, you need to start making the shift from being an “Accidental Leader” to practicing “Intentional Leadership”.

 

Intentional leadership is a very clearly defined, structured process that facilitates your own growth as a leader, as well as help you identify and develop other leaders on your team. Itʼs a hands on process and at times can feel like a lot of work, but itʼs whatʼs necessary for you to develop other strong leaders on your team.  

 

To start providing them clear direction on what they should be doing, and helping them understand what it really means to be a leader. People need clear direction and support to thrive and grow. And if you donʼt provide that for them, theyʼll go find it somewhere else.  

 

There are three main areas of focus for intentional leadership that we are discussing today: how to lead yourself, identifying the right people to work with on your team, and how to develop these people into independent leaders.

 

Start leading yourself better, find the right people to work with, and be INTENTIONAL about the way you lead them.

 

Interested in learning more about the 4 Phases of Intentional Leadership? Head to

LegacyLeadershipAcademy.com to enter your name and email to be placed on the waitlist.

 

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

 

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

Sep 16, 2017

In this episode we’re going to talk about how to make the shift from success to significance in your network marketing business. When most people start their network marketing business, their initial goal is freedom: financial freedom, lifestyle freedom and time freedom. But if you never grow past that and evolve into something more, you will probably find that this will not be enough to fulfill you. Freedom is not enough.

 

Everyone has a WHY: a deep-seated purpose, cause or belief that can be a tremendous source of your passion and inspiration. Even if you don’t know what it is or how to express it in words, you have one.

 

Happiness comes from WHAT we do, fulfillment comes from WHY we do it. We don’t necessarily find happiness in our jobs every day, but we can still feel fulfilled by our work if it makes us feel part of something bigger than ourselves.

 

There are two ways to prospect. One, you can aimlessly shoot for everyone, hoping that you’ll find something that fits with someone to get them to say yes.

 

Two, you can prospect with purpose and intention - being clear in your communication and going straight for people that fit your same vision.  When you use the Purpose Drive Prospecting and share your WHY first in a conversation or presentation, you speak directly to your prospects limbic, decision making center of their brain.

 

We have to stop focusing on money and material things as our end goal in the network marketing business.  We need to shift our focus towards aligning our minds with our hearts, so that we may be the change that we seek in the world.

 

Head to www.LegacyLeadershipAcademy.com to enroll in the Legacy Leadership Academy.

 

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

 

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

Sep 6, 2017

In this episode we’re going to talk about how to overcome your fear of self-promotion on social media.  Almost anyone in network marketing can tell you that putting yourself out there is a vital aspect of the business, but most people struggle with this because they have fear of self-promotion.

 

This fear can come from different places, but we all deal with it.  You might ask yourself:  “What makes me credible to teach others and share my advice?”   Your degree, background, rank, or commission check have nothing to do with it.  There are 3 primary things that will make you credible to teach others:  The CONNECTION you have with people, the VALUE that you provide, and your CONSISTENCY.

 

Understand that no one else can teach a topic the way that you do: how you think about it, explain it, your life stories and research.  Don’t water yourself down thinking that someone else wonʼt be able to take the “real you.”  Itʼs your willingness to be authentic and unapologetically yourself that will make you stand out.

 

Thereʼs 2 primary motivating forces in life: love and fear.  When youʼre living in fear, you pull back from life, afraid to take action and put yourself out there.  When youʼre operating from love, everything is different.  You are open to all the life has to offer with passion, excitement and enthusiasm.

 

For many of you the issue isnʼt just a fear of failure or of being judged - itʼs actually a fear of success.  Deep down you donʼt feel worthy of success and it scares you to death.  You just have to have the courage to put yourself out there and get started.

 

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!   If you’re interested in registering for my free Facebook training next week you can do so at the link below!

 

Free Facebook Training - Wednesday September 13th 9:00 PM EST -

BobHeilig.com/FacebookTraining

 

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

 

Aug 30, 2017

This week I’m announcing a big change-up in the podcast. A majority of the previous episodes and trainings have been applicable to all different types of entrepreneurs. Now, I’m shifting the focus towards solely the Network Marketing profession. There will be TWO brand new episodes filled with original content EVERY week. These episodes will focus specifically on how to help you with your network marketing business.

In this episode we’re going to talk about the pain of waking up vs. the pain of staying asleep. Many people think that avoiding pain will benefit them in their business, but that couldn’t be farther from the truth.

Once you commit to a path and take action, things start to change. And when the Universe knows you’re serious, it starts to move right into action with you. This, however, doesn't mean that there won’t be pain that will move you out of your comfort zone. Regardless of what we do in life, we will face one of two pains: The Pain of Waking Up or The Pain of Staying Asleep.

When we stay ASLEEP we choose to not examine our lives. There is a quiet longing for something more for ourselves. However, if we make the decision to WAKE UP, we must face an entirely different type of pain. We must face the pain of the growth process and the truth about what we need to do to become better. It is the pain of feeling exposed. If we can accept and embrace these short term pains as good things, that pain turns into long-term joy.

It’s the harder and rarer path to follow because none of us consciously wants to choose pain, but we MUST feel that pain if we are to awaken.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!  For more great free training like this, make sure you go to www.BobHeilig.com.

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know! 

Aug 2, 2017

In this episode, we discuss prospecting on social media. Many network marketers struggle with this task and end up spending hours of time and effort with no results.

The number one mistake I see network marketers make while prospecting on social media is
putting a business offer into their initial message to a prospect before they even know if they are open to it. It gets even worse when a link is included in that initial message. If you are doing that, you need to stop immediately.

So how do we approach prospecting? The copy and paste strategy may have worked years ago, but in today’s world you HAVE to make it conversational. Think of it as having a conversation with someone. In your initial message, only say what you would feel comfortable saying to someone face to face.

Whether you’re a skilled network marketer or you’re just starting out, this episode will benefit your approach to prospecting on social media. People are extremely wary of the internet, which means connecting with people on a personal level is more important than ever. Make those connections first and foremost BEFORE making your offer.

You can find at http://bobheilig.com/SocialMediaScripts a free PDF script guide that will be used and referenced throughout the episode. Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help! For more great free training like this, make sure you go to www.BobHeilig.com.

Jul 20, 2017

In today’s episode, we are talking about mindset. In a previous episode (Episode 24) I’ve covered the same topic, but in this training I go even deeper into the analogy.  I share with you how my own experience of training for and running my first marathon, provides such a powerful analogy for success in business.  I got such a tremendous response from this training, I had to share it here on the podcast.    

We could literally talk hours on the topic of mindset, but here’s a sample of what you’ll learn in this episode:

  • The importance of enthusiasm. Enthusiasm is the first source of “fuel” for running the marathon to success in your business.  The problem though, if that’s all you have, you’re in trouble.  If your business is driven by your emotions, you’ll likely not get very far.      
  • Next up is commitment.  Commitment is the second fuel source that helps you along the road to success.  It’s a sign of emotional maturity.  The ability for you to “pull rank” over your emotions, and work your business even when you don’t “feel like it” is absolutely necessary.  
  • Finally there’s conviction.  Conviction is the one common quality of all people with staying power in the network marketing profession.  It’s absolute belief and faith that your business WILL work, if you WORK your business.   

I think you will get a ton of value and really enjoy this episode.  I share some personal stories about my training and running the marathon that you should find both funny and inspirational.  Make sure you take some time to leave a review here in iTunes so you can be selected for this weeks winner!

Jun 27, 2017

Today, my topic is about building a business around your own personal brand. One of the questions that I get the most from people is, "What should I include as a part of my personal brand?" People struggle so much trying to figure out what their personal brand should look like, and the things that they should include.

If that's you, here's the message that I'd like to deliver to you in this episode... stop worrying so much about your personal brand, and just start being yourself! Your personal brand is really nothing more than you starting to share all of the things that make you, 'you' with other people so that you can begin to make connections and build relationships with your audience.

If there is something that you're passionate about, and that matters to you, start sharing that with the world through your content.  If something is important to you, it will be important to someone else.  The more we start to share of ourselves, the more opportunities we create to have commonality with other people.  The more those people begin to see themselves in us, the stronger connection we make with them.  

Make sure you are focusing on three areas: educate, entertain, and empower. If you do these three things, and always lead with trying to add value to others, you'll have tremendous success in this area. Even if something has nothing to do with your primary business, it's still helping you get attention and build relationships with your audience.

Over time, you'll learn how to refine your content and the things that you share to a more targeted audience. That's not something that you figure out before you start however. It's taken me over a year to get a good sense of who my "target audience" was, and the things that I'd be teaching them. In the beginning, I just focused on "being myself" and trying to deliver as much value as humanly possible to the people watching my videos.

Hopefully you find the information in this episode empowering, and hopefully it takes off some of the pressure that you've been putting on yourself. Take action, be yourself, and give this time to "take shape" and you'll be totally fine!

Don't forget to take a minute to leave a review for the podcast so you can be entered in the drawing for next week! Each week I pick someone who left a review and give away one of my training courses to help you with your business. Thanks to all of you that have taken some time to leave your reviews, I really appreciate you!

 

Jun 22, 2017

Welcome to the 58th episode of your virtual upline podcast. I am Bob Heilig and my topic for today is prospecting on social media. Social media advertising especially facebook marketing is the best and the worst thing that has happened to social media ever. If you use it in a proper way, it is the best thing and can give many benefits to you and the product that is being marketed. Besides discussing the topic, I will also announce the winner of this week.

Prospecting on social media is a big thing and most of the people fail in pulling off social media marketing. I will share three basic reasons why prospecting fails on the base of my personal likes and dislikes. There are three basic things that serve as the main reason of success or failure of a prospect.

When people start prospecting on social media, they follow the attitude of give nothing and take everything. People who believe this never get successful. This might seems like a profitable extension for some time, but not more. In the long run, people mostly fail to provide the expected results and get benefits from the prospect. This is one of the most important points to improve prospecting on social media.

When you are prospecting, the main thing is to make a social contact and to create a sense of friendly relationship before bombarding your group of products and services to them. Developing a social contact with people is equivalent to depositing money in your bank account. Developing a social and emotional contact with your clients connects you to them and makes a good relation with them.

The second important thing to keep in mind while prospecting is the initial messages you send to your clients. In the initial messages, the biggest mistake that people do is that they attach links of the products and services they are offering.  Attaching the links in the initial messages disconnects the client from the message and thus is one of the biggest causes of failure in prospecting.

The third main reason of the failure is that people rely on social media more than necessary. Take people offline to real life and connect with them physically. This is the real reason behind success of prospecting. Meet people on real life and don’t rely on social media too much. Connect with them online and take them offline.

Improvising on these three things can be your reason behind success in prospecting people. Visit my podcast and connect with me for further info. Share and keep connected to Your Virtual Upline podcast.

 

Jun 12, 2017

This episode is about the training I did about the marketing boot camp that held in February this year. My training was about using live video and generating confidence and build powerful connection with the viewers, listeners and the audience through the live video. I refer to this connection as no love and trust. In marketing and sales, there is a common belief that people buy from marketers whom they don’t know. There is no place of love, trust and friendship in a business. However, in the modern entrepreneurship and business strategies, this is no more the case. The new investors, business persons and entrepreneurs base their business on love and customer trust and gain profits on the base of popularity among the general public by making good customer relations and a bonding based on trust and friendship. The key to success in modern day is conversion. To convert your ideas and products in dollars to earn profit is the real success in the modern day branding and marketing. Being one of the newest techniques for branding your product or services, live video is the key element to add in your business strategy and branding.

I started 15 years ago as a marketer, and personally faced a lot of troubled and difficulties in my service regarding my job. A couple of companies I was working with got shut and I was completely broke. It was 2015 when I decided to start live streaming in order to attract new people to the company I was working with. Despite of being scared of public speaking, I mustered up my courage and started live streaming. It wasn’t easy for me to attract people by making a live video and doing live streaming but sometimes, you have to step out of your comfort zone and do something different, think out of the box. Today, I am successful and I train people all across the world because of my crazy decision. Don’t settle for what you’ve already mastered, and aim for something new every day.

I shared my story as an inspiration for you. I didn’t get successful with ease. I worked hard and adopted a way that changed my perspective of marketing and made me what I am today. Marketing is not about selling goods and service you are offering, marketing is about selling yourself and making good customer relations based on their trust and love for you and your company.

Live video is one of the greatest inventions in the history of marketing and branding. Live video is all about being close to people and making good relations with people. The only success in getting started with live streaming is to be real. People gets attract to what they see and when you are doing live video, make sure to be yourself and attract people through your attitude and behavior towards them.

Live streaming is a very powerful tool if you can use it wisely and can create something out of box. Think differently, be yourself and connect with people.    

Apr 25, 2017

In this episode we discuss the power of investing into your network, and the relationships that you have in your life, and how that over time can dramatically help your business.  

One of the biggest reasons why new entrepreneurs struggle early on in their business is because they don't get a ton of support from their close friends and family.  The harsh reality many times when this happens, is that they are paying the price of the life that they lived prior to making the decision to start their business.

You have to view every person in your life as you having a "relational account" with them.  Whenever you do something nice, show them genuine care and concern, and are generous with your time and attention, you make a deposit.  If you are constantly doing this in your life, you build up your account with people.

When you first join your business and begin to approach people asking them to "help and support your new business" by trying your products or potentially join you, you're looking to make a withdrawal.  If you haven't been diligent in making the deposits, the account is going to be empty.  

This is a critical insight for any entrepreneur to understand.  You need to be constantly focusing on investing your time and energy into your network, building up these accounts and understanding the long-term benefit this has to your business.

The good news is that no matter how bad you may have been, you can begin to tip the scales back in your favor by simply beginning to do the things that we discuss in today's episode.  

 

Apr 15, 2017

Today I want to talk to you about commitment and share with you four key strategies to help you stay committed to performing the right actions in your business to create massive results.

Being that last weekend was the Breakthrough Academy Live event, I want to talk about commitment because it’s an appropriate topic. Many attend an event or training and you have this new motivation and enthusiasm for your business. Then you get back and Monday comes around, then Tuesday, and it’s harder to get out of bed, and then Wednesday and Thursday and before you know if you have not changed at all!

Commitment is very simply doing the thing you said you would do long after the mood you said it in has left you. It is easy to be committed when you’re in a peak state. But when you are not in that environment anymore it is much harder. Many people are committed until it doesn’t fit in their schedule or its too tough. You must be taking action every single day as these actions will really tell you who you are committed to.

The four keys to commitment:

  1. Mindset – You must learn to discipline your mind to stay with the commitment. You must learn to overcome the obstacles that are going to come your way. It is a necessary part of success to deal with negativity, rejection, and failure. You must learn to recognize your own greatness and stop being someone your note! You need to remove the fearful thinking that is surrounding yourself. Self-doubt will kill your commitment. Mindset is everything!
  2. Refine Your Goals – You can’t hit a target if you don’t know what the target is. You must make clear and specific goals and know exactly what it is and exactly what you need to do to get there. Some of you have no idea what you need to do to get to the next level. Get very specific!
  3. Change Your Focus – What we focus on is what we feel. Be grateful for the team you have and the results you’ve created but focus on the future. Forget about the past and focus on where you want to go! Do not wait to feel motivated. The problem is some of you don’t feel motivated and you wait to act. Motivation is very simple. Motivation comes through disciplined action. Sometimes you must force yourself to do it even when you don’t feel like it. Champions commit to disciplined actions every single day and they pay very little attention to how they feel.
  4. Accountability – I highly recommend you find someone that can hold you accountable to the disciplined actions that you need to take. Every single week you need to monitor how close you are to your goals and be rooted in the reality of your business at every single moment. With all this, make sure you celebrate the small wins.

I really want to challenge you to stay committed to your goals and don’t fall into the trap of having that moment of inspiration to have a bigger and better life and then having that fade away! Follow these four keys principles and stay committed to your business!

Mar 30, 2017

Today I want to talk to you about Facebook Stories! This exciting new feature just launched on Facebook and I want to share how you can use this incredibly powerful tool to get more attention on social media. This tool is also an incredibly powerful feature from a prospecting and recruiting standpoint to generate more engagement from your audience.

So, you may be asking what is Facebook stories? It is a series of small videos and pictures that you can take throughout your day to essentially tell the story of your day. It allows you to show a more personal side of yourself and bring people into your world and get to know you. Right now, it is not available for everyone but it is being rolled out over the next week.

The main difference between Instagram stories and Facebook stories is the filters. With Facebook stories, you can add the filters before you ever take a picture or video. One of the things about stories is it allows you to show your personality and the videos can even be up to 20 seconds long as opposed to the shorter versions on Instagram and Snapchat. Like with anything new, the key to success is consistency. If you can stay consistent and give yourself time to get better and rise to the top you will win on this platform.

The best way to create content is to stop thinking and start documenting! Just be yourself and start documenting your life. The beauty of the story functionality is allowing you to become the star of your own reality TV show! This allows you to begin building a personal brand. Through stories you can show anything and everything that is important and that matters to you. Familiarity breeds trust and if you are constantly in front of peoples face you become trustworthy.

One example of something you can do is to start documenting your journey as an entrepreneur. Talk about the things you are learning. Share your successes and also your failures.

You may be asking how does this help me sell more and recruit more people? This happens because everything you share with someone becomes a point of commonality with that person. The more you share of yourself and the more points you can create, the more conversations you can start. This is where the sales and network growth begin!

Actionable method to getting started on Facebook Stories: 

  1. Focus on a mix of content by both being funny and adding value to your viewers
  2. Give yourself permission to be you and stand out
  3. Use Facebook Stories to drive traffic to other channels such as Facebook Live, etc.

Quick reminder: I have a live training event coming up on April 7-9 that you should strongly consider. Be sure to check it out here: https://breakthroughacademylive.com/2017

Mar 29, 2017

In this episode, we have a little bit of fun while we discuss embracing your inner weirdo! What I mean by this is that we need to acknowledge that as entrepreneurs we are not normal.

It is not normal for someone to subject themselves to what we must put up with every single day to build a successful business. It’s not normal for someone to spend hours listening to a podcast or attending a training seminar but I want you to acknowledge that this is a really good thing because here’s what I know about normal people. They are not happy and they are not satisfied. They work just hard enough so they don’t get fired and their boss pays them just enough so they won’t quit. They live just for the weekend and depression sets in on Sunday night as they must face their job or career that they hate. This is no life for you and me!

We are weirdos and we need to embrace that!

Steps to embracing your inner weirdo

  1. Acknowledge that entrepreneurship is a lonely place when starting out
  2. Acknowledge that you are not normal
  3. Start celebrating being different
  4. Look for other weirdos
  5. Forget all the normal people’s opinions

My message to you is simple and it’s that being an entrepreneur makes you weird and you need to start embracing this because you are not normal and this is one of the most amazing qualities of entrepreneurs.

You’re a weirdo! Start celebrating it, looking for other weirdos, and forget all those normal people!

Quick reminder: I have a live training event coming up on April 7-9 that you should strong consider. Be sure to check it out here: https://breakthroughacademylive.com/2017

Mar 12, 2017

Today we talk about changing your focus and changing your life!  At any moment of our life, we can begin to choose to think differently and empower ourselves. Unfortunately, part of the human condition is to focus on the negative and create pessimistic thoughts within our mind. It is often times these thoughts that create the condition bias that leads to our eventual results in life.  Today I want to empower you with strategies to be aware of the cause of this negativity and to consciously make a decision to change your focus.

Some important questions to think about:

  1. Do you generally spend your time focusing on things that you have or things that you don’t have?
  2. Do you focus on what good qualities you exemplify or how you are not good enough by comparing yourself to others?
  3. Are you focused on the past or are you focused on the future?

In addition to these reflection questions, I want you to start to notice your own self talk. Many people would never talk to someone else the way they talk to themselves. Now is the time to stop being so negative and focus on the positive!

An important component of your focus is confirmation bias. Confirmation bias is the idea that you only see and hear what you focus on. For example, if you are focusing on how you are not good enough, then you will begin to find examples and reminders of this on a regular basis throughout your life. A powerful alternative is to shift your focus and leverage this confirmation bias in your favor.

Here is an exercise to perform: Make a list of ten things that you can be grateful for and every morning read this list. This will allow you to start your day with gratitude. Gratitude in many ways is the gateway drug to motivation. In addition, you need to celebrate the small wins within your life and business. Big accomplishments are nothing more than a bunch of small wins along the way.

Begin to use these strategies to change your focus and ultimately change your life today!

Quick reminder: I have a live training event coming up on April 7 – 9 that you should strongly consider. Be sure to check it out here: www.BreakthroughAcademyLive.com 

Mar 10, 2017

Today we talk about fear and the strategies to overcome it. Especially as a new entrepreneurs, there are so many things that we feel resistance towards.  I thought that once I became successful I would become fearless. However, nothing could be further from the truth. No matter how successful you are, fear is always lurking in the shadows and doing things you have never done before will be scary. High achievers realize that it is the things in life that we fear most which create the biggest breakthroughs and opportunities.

I can remember back in my early days as an entrepreneur doing everything I could to avoid fear. Many think that once they become fearless they will become successful. The only way to avoid fear is to never attempt to get out of your comfort zone. When you step out of your comfort zone, uncertainty is created which forces growth! Being an entrepreneur is a personal development program with a compensation plan attached to it. Nothing great has ever been accomplished without uncertainty.

Actions towards fear:

  1. Stop avoiding fear
  2. Start using fear as your compass
  3. Embrace fear and uncertainty and move forward

I want to challenge you. Sit down and take an inventory of the things you are fearing in life right now. I want you to start recognizing fear as a necessary part of being an entrepreneur and commit that over the next 7 – 10 days, you will start taking action and believe that amazing things will start to happen!

Quick reminder: I have a live training event coming up on April 7 – 9 that you should strongly consider. Be sure to check it out here: www.BreakthroughAcademyLive.com 

Mar 4, 2017

Welcome to episode 50! I definitely didn’t think we would make it this far but I am super grateful to have you here. Today we talk about public speaking. I know a lot of you have a fear of speaking in public but in order to be a great entrepreneur you must learn to be able to be a great communicator. Today I give you my top three tips to help you overcome your fear, become more confident, and become the world class speaker you are destined to become.

Most everyone deals with the fear of public speaking and it is certainly one of my number one fears. I was always the student who never wanted to raise their hand in class and was never confident amongst my peers. I knew that in order to become a successful entrepreneur I had to get over this fear and become more comfortable with communicating.

The first time I gave a public speech was at a hotel early on in my career to about 30 individuals. I remember opening the meeting in pure panic. I actually considered just leaving right on the spot. There was even a cup of water that I was holding and I was so nervous that I was shaking and spilling the water. When that meeting was over I couldn’t run out of that room fast enough.  I then made a commitment to myself that I would never embarrass myself like that ever again.

Three strategies to overcome fear of public speaking:

  1. Record yourself giving a presentation to see, hear, and critique your mannerisms.
  2. Read aloud and practice putting emotion and life into the words
  3. Start modeling other people. Find other speakers whose style resonates with you and study them.

It took years of implementing these three strategies before I actually became pretty good. In the book, The War of Art, it talks about how the things we fear the most, we were actually put on this earth to do. I want you to face your fear and recognize that the fear is an indicator for something you are destined to do. With these three tips you too can become a world class presenter!

Quick reminder: I have a live training event coming up on April 7 – 9 that you should strongly consider. Be sure to check it out here: www.BreakthroughAcademyLive.com 

Feb 21, 2017

In this episode we are talk about the fear of leadership. I hope this episode can give you some insight as to why you may be struggling in this area and how to overcome it!

In my early days, I used to self-sabotage my business and my results. I never quite understood why I did this and now looking back, it is very clear. To be truthful, I actually didn’t believe I had what it took to be a leader. This was a vicious cycle that I was in for years that was extremely frustrating. The thought of having a large organization and being in charge of its direction scared me to death.

To attack this problem, you need to do two things:

  1. Recognize that this fear is real and something that you will have to deal with.
  2. Then, acknowledge the resistance. Many times in our life the things we fear the most are the things we were put on this earth to do. If you are fearing this idea of becoming a leader than you were probably meant to lead!

Stop letting fear control your business and pressing the snooze button on your dreams, goals, and passions. I want to challenge every one of you to stand up and be the leader you are supposed to be!

Big announcement, I have the single most comprehensive training that I have ever done on the subject of live video that I will be doing this Wednesday night. Be sure to register for my next live training session here: BobHeilig.com/VideoTraining

Feb 19, 2017

Today we are talking about how to build a massive following on social media. Hopefully by now, many of you are using Facebook and creating videos to build your following. Perhaps you are doing this but you are still struggling. This can be extremely frustrating! Most people get discouraged and quit at this point. However, you must remember that marketing takes time and it is hard work.

In this episode I share the formula for how I built my social media following to where it is today. This took me over six months of creating content every day. Consistent application of this formula will bring the results you are looking for.

Social Media Growth Formula:

Attention + Trust = Growth of your following

Attention has three parts:

  1. Be authentic and abstain from watering down your true self
  2. Be generous with your knowledge, information, and time
  3. Be consistent each and every day

When you leverage these three items you gain attention which is followed by trust and thus your following grows. For you to gain a following you have to have the long game in mind. You must have a willingness to give and stick with it!

I hope this episode give you a ton of value. Remember not to get discouraged and follow the formula!

Be sure to register for my next live training session here: BobHeilig.com/VideoTraining

Dec 28, 2016

In this episode we discuss customer acquisition through a traditional business owner’s mindset. I want to share with you a mindset that once adopted, can help you dramatically increase your customer base. Sometimes it is easy to lose focus on customer acquisition when tapping into your own personal network. Today’s episode highlights strategies to increase your effectiveness at reaching out to this network. After realizing these strategies you will be amazed at how much easier it is to acquire customers from within.

Customers are the lifeblood of your company. Without customers there is no money and if you want your business to provide true freedom to you and your family, you need a lot of customers! If you have not made it a priority to acquire a lot of customers, that can start to reflect poorly on the rest of your team. If you can lead by example and grow your customer base then your team will follow your lead.

Two Questions to think about:

  1. When you think about the people in your life, your family and friends, how many are using your products and services?
  2. Of the people not currently your customers, are they already using products or services that are similar to what you offer.

For many of us, the people we know are already using the products and services that we are selling and often times these products are inferior. It is at this point that you must take the mentality of a traditional business owner. If friends and family are using similar products that are inferior is that okay to you? You should expect at the very least they give your products and services a try.

A traditional business owner will:

  1. Draw a line in the sand. Expect their network to support their business.
  2. Share with people why they are in business and why it is important to them.
  3. Make a list of every person that has done a favor for them and ask them to return the favor and try their product or service.
  4. Ask their network to TRY their product or service, COMPARE it to the current version they use, and listen to their FEEDBACK.

 

Now not everyone is going to like the product or service and that is okay, but in order to be successful and grow your business, it is necessary to have a strong mentality when you approach potential customers. Don’t go so far as to lose friendships and relationships over your business but it is important to let people you know how important your business is to you.

Dec 23, 2016

In this episode we discuss the powerful lesson learned from the Chinese bamboo tree.

Network marketers especially but in any business, we put so much pressure on days like Black Friday, Cyber Monday, and small business Saturday. Taking advantage of these days is great, but it is not going to make or break your business. It is much more the little things that you do every day that matter most.

The Chinese bamboo tree is a perfect example of this principle. Once planted, this remarkable tree takes four years to break the ground. That is four years of consistent watering and fertilizing with no visual results. Only at this point does the tree begin to show growth when it shoots up to 90 feet into the sky within 6 weeks.

My message today is that you have the patience and engage in consistent actions. Everyone has a bamboo tree. All you have to do is have faith to keep watering and fertilizing daily.

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