Info

Your Virtual Upline Podcast

Welcome to the Your Virtual Upline podcast hosted by Bob Heilig. This weekly podcast will give you the mindset, strategies, and skills you need to build the network marketing business and life of your dreams. Each week Bob takes a deep dive into topics like leadership, social media, prospecting, recruiting, and so much more! Bob is the founder of ‘The Legacy Leader Movement’, a totally new approach to building a network marketing business. The core values that guide his work, and the messages on this podcast are - faith, love, service, and growth. Join us each week and discover how to tap into the power of this purpose-driven approach to building your business!
RSS Feed
Your Virtual Upline Podcast
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
April
March
February
January


2018
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
April
March
February


2016
December
November
October
September
July
June
May
March
February
January


2015
December
November
October


All Episodes
Archives
Now displaying: Page 3
Jun 13, 2023

Today I have another strategic episode for you, where I not only answer the question of WHEN you should share your business with a new customer, but I reveal HOW to do it and what to keep in mind before even presenting your business to that customer!

Listen to Learn

2:33 - How to begin creating a positive customer experience and what to consider about the timing of bringing up the business to that person 

5:46 - The benefits of leading the conversation by problem-solving and some specific questions you can ask to get to know that person and his or her pain points 

9:23 - How this approach makes it possible to sell your business without even talking about it

10:04 - A special ask I have of you on how you can support this podcast and its message

13:43 - What you can start to do if your communication with customers has primarily been through text, messaging or some sort of automation 

16:33 - Something I promise will happen if you implement the process and approach I share in this episode 

17:08 - A reminder about what you can expect from the upcoming Revive Your Downline workshop and how it will take all the mystery and guesswork out of a business conversation 

 

Save your seat to the Free 3-Day Live Workshop, Revive Your Downline! 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

Jun 9, 2023

If you’re struggling with building a team, leading people to success or just finding higher-quality business builders, this episode is for you, as I reveal how to get out of the “stay stuck cycle” once and for all!

Listen to Learn

1:33 - What the “stay stuck cycle” is and how it’s a self-fulfilling prophecy that we create ourselves in our business 

3:06 - The root cause of why so many people are struggling to build a team 

3:53 - Why a transactional approach and leading into a sales conversation with product information is the wrong thing to do

6:52 - The role that perceived value plays in recruiting the business leaders you really want working with you 

8:27 - A special ask I have of you on how you can support this podcast and its message

10:49 - The two main things you’ll notice happens when you prospect down and recruit C-level team members 

11:38 - An action step you can take right now to break free from the repeating cycle I talk about in this episode 

13:38 - What to expect from the upcoming Revive Your Downline workshop and how it will take all the mystery and guesswork out of a business conversation 

Save your seat to the Free 3-Day Live Workshop, Revive Your Downline! 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

Jun 2, 2023

If asking existing customers to host parties is part of your business strategy, then you’re going to LOVE this episode, as I reveal a better way of doing it than you’ve probably been taught! 

Listen to Learn

1:48 - The situation that inspired this episode 

5:04 - The role that understanding value and cost will play if you’re wanting your customers to host a party

6:51 - Why just expecting someone to do you a favor by hosting a party isn’t enough value for that person 

7:36 - A special ask I have of you on how you can support this podcast and its message

8:17 -  How I would present this opportunity to a customer

11:31 - The 3 primary motivations of your customers and how to use them inside the conversations you’re having with them

15:23 - Why doing hard work isn’t the problem people in business are having, and the single worst piece of advice that I see being given 

16:41 - The magic that will happen and what you’ll notice when you start to master these conversations 

19:23 - A sneak peek at something we’re offering later this month that will help you gain a ton of momentum for your business heading into the Fall of this year 



Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 30, 2023

Today I’m sharing a portion of a recorded coaching session that I did with a Mastermind client of mine, Meg Kozlowski. 

Meg has found that she’s at a place in her business where she’s kind of lost that passion and fire that she once had, particularly around the recruiting aspect, and I know that this is something that many of you will relate with. 

Oftentimes, we talk about purpose in a general and vague way, but in this coaching call, we get really granular as we specially look at what Meg’s ideal recruit looks like. 

You’re going to hear about where vision and purpose really begins, and I know you’re going to get tons of value out of this coaching session I had with Meg! 

Listen to Learn

3:54 - What to consider as you attempt to gain more clarity on who your dream business partners are

5:22- Where vision really comes from, and the reasons why just sustaining your business at the same level is not the same as having a vision

6:07 - How to get back into the growth mindset of going out and serving at a higher level 

11:26 - The ways you can still help others even if you haven’t gone through exactly the same thing as that person 

12:35 - A special ask I have of you on how you can support this podcast and its message

13:15 - The two different versions of the ideal partner that I see for Meg and the messaging that she could use for each of them

16:05 - How to share team member success stories as a “soft sell” for your business 

17:36 - How to add value through relatability instead of always doing it through tips and advice 

22:30 - The biggest “a-ha” Meg got from our coaching session 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 26, 2023

Today’s episode is short in length (but not in value!), as I give you an exercise to help you be more authentic and relatable with the content you share on social media! 

Listen to Learn

1:13 - A goal I’d like you to set this year as it relates to how authentic and relatable you come across as in your content 

1:38 - How to get over the fear of presenting the real you online, and an exercise you can do right now to begin this process 

4:13 - A special ask I have of you on how you can support this podcast and its message

5:08 - The ways you can use the feedback you receive from those who know you the best 

5:51 - A reminder about where the value in your business really comes from 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 23, 2023

In this episode, I'll be discussing the most crucial sale you'll ever make: selling yourself on YOU!

Listen to Learn

2:03 - What you’re really asking people to do when they join your team

3:02 - Why it’s not just a one-time sale when selling you to yourself 

4:23 - The things that most people getting into business are looking for, more than just money or rank in the company 

6:11 - How you’ll start to create better results when you get present to how far you’ve really come 

7:57 - A special ask I have of you on how you can support this podcast and its message

10:18 - A powerful reframe I was given by a mentor of mine around the real value I had to offer other people

13:33 - An action step you can take right now to gain clarity around your true value 

15:18 - Your future is so much brighter than your present and past, but you have to be willing to do this…

 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 19, 2023

In today’s episode, I’m giving you some very actionable strategies and approaches for authentically sharing a product sale or promotion on social media, all in a transformational way!

Listen to Learn

2:04 - The most important question to be asking yourself right now when it comes to creating content 

3:26 - Why you need to be doing more than just posting the same graphics and info that everyone else is using when promoting the sale 

4:32 - How to “stop the scroll” by using the right images 

7:20 - Why I love going live as a way to authentically share and sell

7:52 - Specific advice I gave to someone looking for feedback on her recent Instagram Reel 

10:44 - A special ask I have of you on how you can support this podcast and its message

12:09 - What to keep in mind with the post itself and where people often make mistakes 

14:10 - What I recommend with the post copy and Call to Action 

16:00 - Why testimonials are so powerful in this transformational concept of content creation 

16:50 - A lie we’ve been told that we have to start breaking ourselves free from 

17:55 - What surveys are saying about the way in which people want to find new products 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 16, 2023

In today’s episode, I’m breaking down the art of a sales conversation by using a powerful, live coaching session that will demonstrate the framework to use if you’ve ever wondered when is the right time to share your business with someone!

Listen to Learn

1:11 - A reframe to keep in mind if you’re struggling with sales and talking about your business 

3:48 - The first phases of a sales conversation, the connection phase, and the question to be asking at this point 

4:28 - How value creation really begins at the problem phase 

6:03 - The way to begin creating the desire for someone to want to make a change in the solution phase 

7:08 - Why it’s so important to prepare for the fourth stage, the transition phase, when you share your offer 

8:03 - The #1 skill you need to master in 2023, and why this is no longer just something that is just nice to have

9:57 - A special ask I have of you on how you can support this podcast and its message

10:39 - A real life example of what a student of ours experienced during a recent conversation

14:08 - How I would approach this conversation and what I would do to “connect the dots” 

17:13 - A strategy that we teach that could be used in this type of conversation, and the sales psychology behind why this would work so well 

20:38 - Why you’re not going to want to use a “one-size-fits-all” approach as you transition into sharing the solution you have for the person you’re speaking with

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 12, 2023

If you’re not asking for referrals, you’re missing out on a huge opportunity to grow your customer base, help more people and change more lives, all while being more fulfilled yourself, which is why in today’s episode I want to give you a more transformational way to leverage referrals!

Listen to Learn

1:39 - What research says about the importance of leveraging your existing client base in order to grow your sales 

2:41 - The role that the customer journey plays in asking for and getting referrals, plus the two points of the experience that I want you to focus on 

5:17 - How asking for a referral right when someone buys from you should be a natural progression for you

6:24 - The question you need to be asking at this point, plus why being specific here is key 

8:18 - A special ask I have of you on how you can support this podcast and its message

11:11 - Ways you can ask for the referral once someone has gotten some sort of positive result from the product or service purchased

14:53 - What I would do differently at this point using the Love, Serve, Grow process

16:23 - Why it’s important to realize that referrals aren’t “one size fits all”, plus an example of how we adapted things for a client of mine based on the set-up of her business 

 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 9, 2023

In today’s episode, I share a really powerful shift in the way that you should approach doing something different and new in your content if you find that people aren’t engaging with, or even watching, your videos!

Listen to Learn

3:01 - The choice each of us has to when we start to do something new, especially when it comes to creating content 

4:33 - A big shift in mindset I want you to consider the next time you go live on social media

6:13 - The magic that happens when you learn to fail from a place of love instead of fear 

8:33 - One thing you can do over the next 6 months that will dramatically change who you are as a person

10:25 - A special ask I have of you on how you can support this podcast and its message

11:23 - My personal journey with live video and the challenges I learned to overcome through taking consistent action 

15:13 - An interesting thing that happened when I spoke my commitment to go live for 30 days and how long it took me to start seeing traction 

17:38 - The role that always keeping faith, even when you don’t have what it is you desire, will play in the process of building your business 

18:33 - How the mindset shifts I share today can be applied to everything in business, not just social media 

 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 5, 2023

Leadership really does start with you, and in this episode, I reveal the responsibility that you have as a leader to lead your team by example, and to not ask them to do something that you’re not willing to do!

Listen to Learn

1:12 - Why right now is the time for you to get recommitted  and refocused on your personal business 

3:53 - What I learned about leadership years ago and the very first step I took to become a better leader 

4:32 - A common mistake that I recognized I was making and why I want you to avoid doing the same 

6:40 - The crucial role that knowing your numbers should always play, plus what to focus on if your team isn’t growing

7:42 - A special ask I have of you on how you can support this podcast and its message 

13:08 - What I mean when I say that “a success story has a shelf life” and how this concept applies to your business 

14:00 - The tremendous responsibility and opportunity you have at this time as a true leader 

 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 2, 2023

Today, I want to answer a question I consistently get, "Bob, what would you do if you started your own network marketing business?".

My answer is based off of 2 things:

1. 10 years of experience as a distributor in different sales/network marketing companies  

2. My experience with coaching and working with THOUSANDS of people

Tune in as I share the lessons I learned throughout my entire career and the key things I would do before ANYTHING else if I started my own network marketing business tomorrow.

 

Listen to Learn

1:57 - Shoutout to my Instagram followers 

2:39 - Define a clear social media content strategy

4:27 - Why your goal shouldn't be just to sell/recruit people? 

6:20 - It's not your job to motivate people 

9:27 - The #1 tool to attract and connect with the right people

13:30 - Benefits of a well-defined content strategy

14:26 - Act with a sense of urgency

 

Join our free community

Apr 28, 2023

Hey everyone! We’ve got a special episode today. 

Joining me today is my very good, close friend and Director of Coaching, Megan Weisheipl.  

She is here to share an exciting announcement about her brand new book, The Selfish Hour.

We’re talking about the main concept of the book, challenges she faced during the writing process, and a preview of The Selfish Hour!

Get a sneak peek at the first chapter of the The Selfish Hour for free - www.meganspeaks.com/the-selfish-hour 

Follow Megan on Instagram: https://www.instagram.com/meganweisheipl/

 

Listen to Learn

1:31 - About Megan Weisheipl (career & business background)

6:38 - The challenges to writing a book 

8:09 - Main concept and idea of The Selfish Hour

14:38 - Redefining 'selfish' - what 'understand yourself' means

21:35 - Transforming your life in one hour a day

24:18 - How to revisit and let go of painful memories

27:45 - The transition from stagnation to growth 

32:15 - Overcoming the most challenging part of the process

34:47 - How to get access to The Selfish Hour

 

Join our free community

Apr 25, 2023

Have you ever felt like serving, supporting, and leading your team is no longer serving you anymore but instead is leading to burnout and exhaustion?  

If you can relate to this, then this episode is going to be very valuable for you. 

Today, I’m sharing with you my personal coaching session with Jackie Richards. 

We talk about this idea of working ON your business instead of IN it, stepping back to enable business growth, re-evaluating your role in your business, and elevating your leadership through delegation.

You can follow Jackie on Instagram HERE: https://www.instagram.com/the.jackie.richards/

 

Listen to Learn

3:00 - Episode Intro: Getting to know Jackie Richards

9:44 - How martyr complex and guilt affected Jackie's leadership 

14:03 - Overcoming martyr complex and enabling business growth

18:05 - Exhaustion, burn out, and stepping back from the business

20:34 - How to elevate your leadership through delegation

23:37 - Tips to succeed on your social media content this 2023 

30:37 - Social media CTAs that will boost your engagement

 

Join our free community

Apr 18, 2023

The uncertainty of social media platforms (Facebook, Instagram, etc.) have imposed a big risk for a lot of businesses, especially for those that rely solely on them.  

Recent statistics and trends show that social media engagements have decreased dramatically. 

The big question now is this: “Is social media dying?” 

Today, we’ll discuss whether or not social media is still a viable tool to grow your business this year.

Join our Social Media Content Creation Workshop 

DM me the word “WORKSHOP” on Instagram to get the link to register!

https://www.instagram.com/bob_heilig/

 

Listen to Learn

3:01 - Social media statistics & trends you need to know for 2023

11:42 - Authentic Content Creation: Why does it matter in business today?   

17:45 - How to share your products in your content without selling   

25:44 - Stop relying on your content to build your business

27:44 - Advice regarding YouTube and podcasting

29:11 - The ultimate goal of authentic content creation 

31:54 - Why you need to stop chasing the trends

34:53 - The power of relationship building and value creation 

39:44 - Overview of the content workshop

41:16 - What does it take to become a trusted advisor?

44:56 - Be the change - LOVE SERVE GROW

 

Join our free community

Apr 14, 2023

I know that many of you are going through a lot of challenges in your business right now - your sales are down, your results are down. 

You feel that the business isn’t the same as it was in 2020. 

I bet a lot of you are wondering why the skill sets, marketing tactics, and sales strategies aren't working anymore today. 

Well, you’re not alone. It’s not you. It’s the landscape in our profession today. 

Today, I want to share why it’s so much harder to build a business in the network marketing and social selling profession today than it was in 2020.

Join our 14-day Implementation Challenge

DM me the word “WORKSHOP” on Instagram to get the link to register!

https://www.instagram.com/bob_heilig/

Listen to Learn

1:33 - A little catching up (Our first ever family trip) 

3:12 - Social selling landscape pre/post COVID-19

7:14 - Why 2020 sales tactics don't work today 

9:25 - Forest analogy of social selling - purge and growth

14:00 - 2 focus areas in your business this 2023

17:29 - You’re not alone in your struggles

Join our free community

Mar 31, 2023

I want to challenge a very common practice that I see many, many people in our profession doing: Posting on their public social media when they get paid in their business.

I see people sharing – “Just got paid!”, “Commissions hit…”, “Residuals just posted”, and a whole lot more. 

Honestly, I think it’s one of the worst things that people do on social media in our profession. Listen to find out why!

Are you following me on Instagram yet? (Click here to follow!) 

Listen to Learn

00:08 - Why network marketers flaunt "wealth" on social media

05:50 - Showing off wealth and its negative impact on your team 

07:34 - Violation to Federal Trade Commission guidelines 

09:21 - A different definition of success

10:10 - A caution to team member poaching 

13:43 - The key for business sustainability and longevity

Join our free community

 

Mar 28, 2023

The trend of social media in the last couple years has been all about short-form content – reels, TikToks, stories…

It’s not that there isn’t value in doing that, but I don’t see a lot of people going live anymore on their public social media. 

I think that we’re missing a HUGE opportunity that live video content presents in our businesses.

Today, I’ll share why live video content is a must-have in 2023, and 3 EASY sources of content for your live videos.  

My FREE Industry-Specific Transformational Sales Training is still available for replays!

DM me the word “MASTER” on Instagram to get the link to register!

https://www.instagram.com/bob_heilig/

 

Listen to Learn

00:25 - Why live video content strategy is a must-have 

03:34 - #1 - Look at your past content 

05:09 - #2 - Look at your customer and team Facebook Groups

08:43 - #3 - Pay attention to the conversations in your business 

11:01 - Organizing your live video content strategy  

 

Join our free community

Mar 24, 2023

When it comes to social selling in the health and wellness industry, people tend to give too much INFORMATION during the sales process.

Now, I understand that we do this with good intentions… 

We believe in our products, we’re passionate about it, so it’s natural to give people all the information. 

However, sharing all the information to our prospects overwhelms them, affecting their chances of buying!

Today, I’m talking about the dangers of information-overload and how to save your business from it. 

FREE Industry-Specific Transformational Sales Training:

DM me the word “MASTER” on Instagram to get the link to register! Replays will be available until March 26!

https://www.instagram.com/bob_heilig/

 

Listen to Learn

00:05 - The problem with too much product information 

01:15 - How information overload affects your business

03:51 - Simplify for relevance

 

Join our free community

Mar 17, 2023

The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends. 

In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you!

I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in.

FREE Industry-Specific Transformational Sales Training:

DM me the word “MASTER” on Instagram for the link to register!

https://www.instagram.com/bob_heilig/

Listen to Learn

00:17 - The beauty industry landscape  

01:49 - #1 - Personalized level of buying experience  

06:25 - #2 - Loyalty programs/offerings 

09:02 - #3 - Brands partnering with authentic influencers 

11:39 - #4 - Consumers wanting brands that are tied to communities  

14:08 - #5 - Businesses prioritize relationships over transactions

Join our free community

Mar 7, 2023

When it comes to network marketing and social selling, we often hear all the negative perceptions around it rather than the OPPORTUNITY it brings to people. 

This is a real obstacle that many of you face, making leaders feel stuck in their business. 

So how can we correct this and change it for the better?

Today, I’ll give you advice on how you can overcome the negativity surrounding the network marketing and social selling industry.

FREE Industry-Specific Transformational Sales Training:

DM me the word “MASTER” on Instagram to get the link to register!
https://www.instagram.com/bob_heilig/

Listen to Learn

00:04 - The stigma around network marketing and how to change it 

02:42 - Sales mistakes that are killing your business 

05:42 - Content creation tips to overcome sales resistance

10:33 - The #1 tool to overcome people's negative perception

Join our free community

 

Feb 28, 2023

The way you introduce your business to a prospect is SO critically important.

If you really want to stand out, there is one important shift that you need to make in your network marketing or social selling business in 2023:

You need to change the way you sell. 

I’ve been teaching about the value and IMPORTANCE of having transformational sales conversations… and today, I’m going to teach you HOW you can share your business in a meaningful way. 

To register for my FREE industry specific transformational sales training, tap here: yourvirtualupline.com/masteryourmarket

Listen to Learn

01:06 - Importance of transformational sales conversation

02:00 - Industry specific transformational sales training

04:22 - Sharing your business in a transformational way

Join our free community

Feb 24, 2023

Big News: I’m introducing a brand new, free training series next week... (we’re sill in the process of creating a catchy name for it...).
But the bulk of this episode is about how being a parent is an incredibly REWARDING, but oftentimes a challenging and maddening job...

I know most parents out there can relate how crazy it can be taking care of toddlers.

Today, I want to share some impactful moments I’ve had with my son, Greyson, and the leadership lessons I'm learning along the way.


Listen to Learn
01:58 - My 5-year old son's play therapy story 

04:06 - The amazing progress of Greyson

07:41 - Life lessons I learned from my son


Join our free community

Feb 17, 2023

Have you ever taken the time to step back and consider what the EXPERIENCE is like for a CUSTOMER that buys from your business?

If you haven’t yet, then I want you to understand that improving your customer experience is one of the easiest ways to…

1. Increase your revenue and make more profit

2. Create more opportunities for your business

The problem is, most people in our profession only focused on the value of the initial sale – not thinking longer term – building relationships and creating an experience for customers.

This 2023, it’s no longer about marketing and sales, it’s more on customer experience and delivering customer results.

In this episode, I’ll teach you how to create a memorable customer experience and make a difference in the lives of your customers. 

Listen to Learn

00:14 - Why customer experience is key to profitability? 

02:45 - QUESTION: What percentage of your customers buy from you more than once?

04:30 - 2 signs that show your customers are happy 

06:00 - QUESTION: What's the lifetime value of a customer in your business?

10:34 - Customer service vs. Serving your customers

12:17 - How to bring more value into your customer relationship 

15:34 - Actionable steps to personalize the process 

19:40 - The #1 way to build relationships and trust

Join our free community

Feb 14, 2023

We’ve always been taught that when we post on social media there NEEDS to be a STRONG CTA (call to action) on every single post.

While there’s nothing wrong with CTA’s, social media has changed in a big way over the years.  

(Listen to Episode 339 - How Social Has Changed in 2023 for more details on this)

On this week’s episode, I’ll show you a different way to think about the content you are creating on social media.

Sell LESS in your CONTENT, more in your CONVERSATIONS. 

I’ll discuss about why you should sell less in your content and the impact of shifting to transformational selling in your business. 

Listen to Learn

00:27 - Why sell less in your content, more in your conversations 

02:32 - Student Shoutout of the Week

03:23 - #1 - Make your content and offer LESS VALUABLE

05:53 - #2 - It makes people TRUST YOU LESS

07:32 - The impact of shifting to transformational selling

10:43 - How is your actual business?

Join our free community

1 « Previous 1 2 3 4 5 6 7 Next » 17