When it comes to social selling in the health and wellness industry, people tend to give too much INFORMATION during the sales process.
Now, I understand that we do this with good intentions…
We believe in our products, we’re passionate about it, so it’s natural to give people all the information.
However, sharing all the information to our prospects overwhelms them, affecting their chances of buying!
Today, I’m talking about the dangers of information-overload and how to save your business from it.
FREE Industry-Specific Transformational Sales Training:
DM me the word “MASTER” on Instagram to get the link to register! Replays will be available until March 26!
https://www.instagram.com/bob_heilig/
Listen to Learn
00:05 - The problem with too much product information
01:15 - How information overload affects your business
03:51 - Simplify for relevance
The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends.
In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you!
I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in.
FREE Industry-Specific Transformational Sales Training:
DM me the word “MASTER” on Instagram for the link to register!
https://www.instagram.com/bob_heilig/
Listen to Learn
00:17 - The beauty industry landscape
01:49 - #1 - Personalized level of buying experience
06:25 - #2 - Loyalty programs/offerings
09:02 - #3 - Brands partnering with authentic influencers
11:39 - #4 - Consumers wanting brands that are tied to communities
14:08 - #5 - Businesses prioritize relationships over transactions
When it comes to network marketing and social selling, we often hear all the negative perceptions around it rather than the OPPORTUNITY it brings to people.
This is a real obstacle that many of you face, making leaders feel stuck in their business.
So how can we correct this and change it for the better?
Today, I’ll give you advice on how you can overcome the negativity surrounding the network marketing and social selling industry.
FREE Industry-Specific Transformational Sales Training:
DM me the word “MASTER” on Instagram to get the link to register!
https://www.instagram.com/bob_heilig/
Listen to Learn
00:04 - The stigma around network marketing and how to change it
02:42 - Sales mistakes that are killing your business
05:42 - Content creation tips to overcome sales resistance
10:33 - The #1 tool to overcome people's negative perception
The way you introduce your business to a prospect is SO critically important.
If you really want to stand out, there is one important shift that you need to make in your network marketing or social selling business in 2023:
You need to change the way you sell.
I’ve been teaching about the value and IMPORTANCE of having transformational sales conversations… and today, I’m going to teach you HOW you can share your business in a meaningful way.
To register for my FREE industry specific transformational sales training, tap here: yourvirtualupline.com/masteryourmarket
Listen to Learn
01:06 - Importance of transformational sales conversation
02:00 - Industry specific transformational sales training
04:22 - Sharing your business in a transformational way
Big News: I’m introducing a brand new, free training series next week... (we’re sill in the process of creating a catchy name for it...).
But the bulk of this episode is about how being a parent is an incredibly REWARDING, but oftentimes a challenging and maddening job...
I know most parents out there can relate how crazy it can be taking care of toddlers.
Today, I want to share some impactful moments I’ve had with my son, Greyson, and the leadership lessons I'm learning along the way.
Listen to Learn
01:58 - My 5-year old son's play therapy story
04:06 - The amazing progress of Greyson
07:41 - Life lessons I learned from my son
Have you ever taken the time to step back and consider what the EXPERIENCE is like for a CUSTOMER that buys from your business?
If you haven’t yet, then I want you to understand that improving your customer experience is one of the easiest ways to…
1. Increase your revenue and make more profit
2. Create more opportunities for your business
The problem is, most people in our profession only focused on the value of the initial sale – not thinking longer term – building relationships and creating an experience for customers.
This 2023, it’s no longer about marketing and sales, it’s more on customer experience and delivering customer results.
In this episode, I’ll teach you how to create a memorable customer experience and make a difference in the lives of your customers.
Listen to Learn
00:14 - Why customer experience is key to profitability?
02:45 - QUESTION: What percentage of your customers buy from you more than once?
04:30 - 2 signs that show your customers are happy
06:00 - QUESTION: What's the lifetime value of a customer in your business?
10:34 - Customer service vs. Serving your customers
12:17 - How to bring more value into your customer relationship
15:34 - Actionable steps to personalize the process
19:40 - The #1 way to build relationships and trust
We’ve always been taught that when we post on social media there NEEDS to be a STRONG CTA (call to action) on every single post.
While there’s nothing wrong with CTA’s, social media has changed in a big way over the years.
(Listen to Episode 339 - How Social Has Changed in 2023 for more details on this)
On this week’s episode, I’ll show you a different way to think about the content you are creating on social media.
Sell LESS in your CONTENT, more in your CONVERSATIONS.
I’ll discuss about why you should sell less in your content and the impact of shifting to transformational selling in your business.
Listen to Learn
00:27 - Why sell less in your content, more in your conversations
02:32 - Student Shoutout of the Week
03:23 - #1 - Make your content and offer LESS VALUABLE
05:53 - #2 - It makes people TRUST YOU LESS
07:32 - The impact of shifting to transformational selling
10:43 - How is your actual business?
As I promised in the previous episode, today I’ll teach you EXACTLY what a Transformational Sales Conversation looks like.
I’ll help you understand the right questions to ask and what to focus on in a conversation.
I’ll share with you how to create value, build trust, and connect to people in a genuine and meaningful way.
Implementing this strategy will surely increase you results - finding better quality people.
Most people are all over the place with their social media content - looking and sounding like everyone with no plan or clarity.
It’s the main reason why you’re seeing a down trend in your results.
If you haven’t realized it yet, social media has changed dramatically.
The problem is, you don’t fully understand how to adapt and evolve your content strategy to WIN.
Today, I’ll teach you 3 specific types of content that you need to create and what you need to do to stand out on social media for 2023.
The network marketing industry is full of FEAR recently.
Inflation, recession, potential wars happening, prices going up and consumers spending less….
The list goes on.
A recent report from Forrester says, “Consumers will be highly selective about which brands and business they buy from in 2023.”
As an entrepreneur, it’s important to adapt your selling style to make sure you’re in alignment with what people are looking for.
In this episode, I’ll share the consumer trend for 2023 and the steps you can do to set your business up for success in 2023.
Welcome to 2023 everyone! I hope you had a really wonderful time celebrating Christmas and New Year.
Today we are going to talk about CREATING VALUE.
(pssst...check out Episode 333 to learn more about the price value equation)
The concept of creating value has been tossed around a lot in our profession.
In fact, a lot of us have heard statements like, “You’ve got to create value for what you do”, “You’ve got to create valuable content”, “You have to have valuable conversations”, etc.
It’s because learning how to COMMUNICATE value is one of the most important skills in SALES.
However, many people in our profession don’t fully understand that there are actually different levels to value creation.
In this episode we’re going to take that one step further and break down the 3 levels of value creation.
Are you frustrating trying to find committed and motivated people for your team?
If yes, then read this:
You don’t find business builders. This magical unicorn of a person does not exist.
It’s NOT about finding business builders.
It’s about understanding what you need to be doing while selling the idea of your business to create an internal motivation for them to do the work.
In this episode, I’m going to share with you the #1 thing that you must be doing in your conversations to find committed and motivated business builders to help you grow your team.
Today, we’re going to talk about goal setting.
And before you roll your eyes and hit that stop button, I want to let you know that is not another training about setting goals.
This is not about results focused, achievement-based goals, hitting that next rank, and hustling your way off to success.
I want to share with you a radically different approach to setting goals. One that's going to completely transform your relationship with goal setting.
In fact, I’ve recorded this episode not for those of who you crushed your goals in 2022…
This is for those people that might not have the best relationship when it comes to setting and achieving goals in their business.
Join our 2023 Transformational Goal Setting Workshop: https://yourvirtualupline.com/goals
Hey everyone! I'm actually going to share with you a recording of a training that I did. It’s about what it takes to win selling on social in 2023.
We talked about this two different styles of selling - Transactional vs. Transformational.
I also touched on the current economic state of the world we’re living in today and the changes that we need to make as business owners.
Basically, I’ll share with you the #1 social selling strategy for 2023.
I just felt there will be a lot of value to share this with you here on the show. Enjoy!
Episode Quotes
"Sales when done the right way is the ultimate form of service."
"Transactional selling doesn't create loyalty or retention."
"The way to create value in a sales conversation is not by talking, it's by listening."
"The most important sale that you must make is selling yourself on yourself."
"The secret to long term success and fulfillment is putting love at the center of your business and life."
Listen to Learn
03:29 - Understanding sales - 'sales is just a conversation'
07:30 - What is transactional selling?
09:48 - Disadvantages of transactional selling
13:46 - Transformational selling vs. Transactional selling
17:01 - The concept of perceived value
21:28 - How to create value in a sales conversation
28:22 - Primary problems to identify in your business
37:53 - The secret to long term success and fulfillment
Do you want to know what motivates people to buy?
When the value is greater than the price (yes, price and value are two very different things).
As Warren Buffett says, “Price is what you pay, value is what you get.”
Today, I’ll talk to you about something called The Price Value Equation.
This is one of the most important concept I've learned on how to be successful at selling.
Ever wanted to get a sneak peek into a LIVE coaching session with me?
If so, tune in to this week’s episode where I coach Anne-Marie on her I Help Statement.
After digging a little deeper into her I Help Statement, we realized there was a bigger issue we needed to tackle – her VISION.
We uncover why she’s struggling to have a clear and meaningful vision of her future.
For most of you, your vision will be born from your mission.
Tune into this important episode to hear why you’re likely struggling with your own vision and how to get clear on it moving forward!
Want the inside scoop on what nearly EVERY single person in this profession will do this Black Friday?
Throw content, blast out promotions, and spam people with messages.
And if someone shows interest in buying, they just automatically give them the link to buy.
Sounds familiar, right?
Since you’re here listening to this podcast, I know you want to be different. It’s time to transform your Black Friday selling.
Today, I'm going to be giving you my #1 sales strategy to help you make more transformational sales over Black Friday and this holiday season.
Discover text message automation. Join our 2-day Project Broadcast workshop.
Registration is now open - yourvirtualupline.com/projectbroadcast
On today’s episode I’m joined by the founder of Project Broadcast, Jake Dempsey.
Jake shares the 3 biggest mistakes that he sees people are making with Project Broadcast.
So whether you're using Project Broadcast or some other type of text automation tool, this episode is going to be valuable to you.
Discover text message automation. Join our 2-day Project Broadcast workshop.
Registration is now open - yourvirtualupline.com/projectbroadcast
Episode Quotes
"The business comes from the relationships that you have."
"Transactional sales doesn't create emotional attachment to products."
"The secret to scaling a business is not acquisition, it is retention."
Listen to Learn
03:07 - How Project Broadcast was created
06:13 - Pricing and subscription plans
09:14 - Getting started with Project Broadcast
17:27 - Mistake #1
27:20 - Mistake #2
37:14 - Mistake #3
45:14 - New features and enhancements
Today marks our second episode of the Automation Series where I’ll be discussing an important tool you can use to automate your business: text automation.
In a nutshell, it allows you to have text messages automatically sent out to a group of people at a pre-defined schedule.
Imagine starting a conversation or sending information out to a large group of people at the same time without spending hours sending each individual message.
Sounds pretty awesome, right?
For Pt. 2 of our Automation Series, I’ll share the benefits, features, best practices and strategies of using Project Broadcast.
Discover text message automation. Join our 2-day Project Broadcast workshop.
Registration is now open - yourvirtualupline.com/projectbroadcast
Episode Quotes
"Text message automation is the most powerful marketing tool that you can use in your business."
"Text automation doesn't replace human interaction or devalue relationships. However, it leads to alienation if not done properly."
"It's about learning how to organically start and have conversations with people."
Listen to Learn
01:49 - Text automation and its benefits
06:20 - Why you should be cautious on using text automation
08:58 - Project Broadcast workshop (details & topics)
12:33 - How does Project Broadcast works
14:10 - Creating boundaries between business and personal life
16:48 - Getting people to see your promotions
18:12 - Messaging everyone in a transformational way
22:06 - The point of messaging out
23:45 - Opt-in strategies, client management, scheduling follow-ups
29:05 - Consultant onboarding
Here’s an important question I want you to ask yourself –
Are you asking your new customers to promote your business too early in your relationship with them?
If yes, then listen to this episode to learn why this could be damaging your business.
Here’s why…
Although you have the right intentions, it creates the psychological impact that they are not as important to you anymore.
Today, I’ll teach you how to create memorable experience for your new customers and when to ask them for help.
Episode Quotes
"The goal is to create a memorable experience for your customers."
"Memorable experiences don't take a lot of money or effort to create."
Listen to Learn
01:12 - Stop asking new customers to promote your business
04:57 - The relational bank account concept
07:03 - Creating memorable experience for your customers
13:53 - When to ask people for help
Today we are going to kick off Part 1 of a brand new 3-part series.
We’ll be talking about a critical aspect that you must learn in your business and that is Automation.
I’ll discuss the importance of automation, misconception about automation, and the different areas in your business that you can automate.
Network marketing is one of the best professions that exists today.
One of the reasons I say that is because there’s so much personal and business growth that comes out of it.
While I love most of what we do inside of the networking marketing and social selling….
There are certain aspects of it that I believe really need to change, specifically the way we treat others.
Once we’ve made this shift it will greatly impact our industry.
Today, I share with you the negatives of competition and why we need to shift from competing to collaborating.
We've been taught that personal development is critical.
If you’ve been listening to this podcast for a while, you’ve heard me say that social selling is a personal development program with a compensation plan attached.
Here’s the thing: personal development and personal growth are not the same thing.
As leaders we spend too much time doing personal development without actually having personal growth.
So let’s revisit how we previously viewed personal development and how it’s changed over the years.
In this episode, I share the distinction between personal development and personal growth, and why we need to pursue true personal growth.
In the previous episodes, I talked about the two important questions to get you unstuck in your business.
1. WHO you want to help
2. WHAT you do in the business
Today is third and final episode of our Unstuck Series and we’re focusing on the HOW.
I’ll share why you need to stop thinking it's what you sell and shift your focus to HOW you sell your products and business.
Join Love Serve Grow – join the waitlist! loveservegrow.com
As a company, I do believe in the value of listening to you, our clients, in our community.
The reason why we want to listen is we want to improve.
Today’s #behindthemic episode is an example of how we should never feel like we've arrived in our business.
We want to always be engaged in the process of learning and growth.
I’ll share with you the Top 3 things that we’ve learned from our customers.
Join Love Serve Grow. Enrollment is now open – LoveServeGrow.com