The title for this episode may seem a bit like clickbait, but I promise you it’s not! What I am talking about today is going to be the first thing that every single person that joins Love, Serve, Grow starting in 2024 will go through. In this episode, I share with you the audio from an Instagram Live that I did earlier this week that we got so much great feedback on, and it is all about understanding the value and the opportunities that exist right now in the customer base that you currently have. If you would love to be able to increase the average value of your customer and create opportunities for some of those customers to join your team, then this episode is for you!
Listen to Learn
3:21 - What cross-selling is and why it is the most overlooked sales strategy there is
5:06 - Why it’s so important to put focus on growing the value of your existing customers
6:34 - The ways in which your current customer value can increase with cross-selling and by adding value in your customer relationships
12:11 - Tips for designing a process around providing education and value to your customers
15:13 - A special ask for you regarding how you can support this podcast and its message
22:19 - How to use systematic outreach in order to identify your customers problems and then to learn how to solve them by serving
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Today I want to share a strategy that I taught in our recent Black Friday Workshop, and it is one that is so important for you to understand: value stacking! In this episode, I talk about the power of value stacking, a key concept for those of you having trouble making sales, getting recruits, or differentiating your offer. Implementing value stacking can get you immediate and tangible results in these areas!
Listen to Learn
1:38 - The determining factors for purchasing something (no, it’s not just the price!)
3:26 - How to design an offer that drives a higher level of value
5:51 - A far bigger driver of value than just your what product or service is
7:53 - A special ask for you regarding how you can support this podcast and its message
9:15 - A look at product-related problems and process-related problems, plus how they differ in terms of perceived value
15:27 - Ways to use scarcity to influence your customers to purchase what you are offering
Follow me on Threads & Instagram at @bob_heilig
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Are you struggling to find not only more people to talk to about your products or business but also the right people who are experiencing problems you can help them solve? In this episode, I share a simple strategy to help you quickly and easily make more sales by using lead magnets as a tool!
We’ve used lead magnets in our business since the very beginning, and it is one of the top ways we generate new leads. Today, I provide specific examples of things you can use as lead magnets, as well as some do’s and don’ts that you need to be aware of!
Listen to Learn
3:01 - What a lead magnet is and how it is typically used in business
4:26 - The way that lead magnets can help you identify not only engaged leads, but also qualified leads who you can help
6:13 - The role lead magnets play in overcoming a major challenge faced by marketers and some examples of lead magnets that you can use
9:33 - A special ask for you regarding how you can support this podcast and its message
10:56 - Common mistakes that arise when using a quiz or assessment as a lead magnet
13:05 - The importance of being specific in who you are speaking to with your lead magnet
14:39 - Advice on sharing your lead magnet and what not to do
17:32 - My recommendation for the approach to take when creating your lead magnet, particularly when you’re just starting out in business
18:33 - More ways to effectively use a lead magnet in order to start having more conversations with the right people for your business
Follow me on Threads & Instagram at @bob_heilig
Join our free Network Marketing Community
Subscribe to our YouTube Channel