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Your Virtual Upline Podcast

Welcome to the Your Virtual Upline podcast hosted by Bob Heilig. This weekly podcast will give you the mindset, strategies, and skills you need to build the network marketing business and life of your dreams. Each week Bob takes a deep dive into topics like leadership, social media, prospecting, recruiting, and so much more! Bob is the founder of ‘The Legacy Leader Movement’, a totally new approach to building a network marketing business. The core values that guide his work, and the messages on this podcast are - faith, love, service, and growth. Join us each week and discover how to tap into the power of this purpose-driven approach to building your business!
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Now displaying: 2023
Sep 1, 2023

There are many differences between coaching and training, and for a leader, understanding these differences is key. When coaching is done in the right way it results in real transformations, and in today’s episode, I reveal the simple steps you can start taking now to become a better coach! Stay tuned for the upcoming announcement I have for you about the September workshop, where I’m going to show you how to turn likes into leads and sales for your business!

Listen to Learn

3:30 - The first things to understand about the real importance of coaching 

7:37 - What the key distinctions are between coaching and training

10:25 - The lightbulb moments that happen in coaching conversations when what I’m talking about today is applied

12:36 - A special ask I have of you on how you can support this podcast and its message

14:24 - What I mean when I say you have to “coach yourself first”

18:15 - How to coach others by reviewing content and conversation, and why this is something I would require on every single call would have with a team member 

 

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

 

Aug 29, 2023

In this episode, I want to talk about what defines “success” in content creation, going above and beyond just the likes, comments and shares that your social media post receives. Today I present to you four completely different things to take into consideration that will help you start to look at the content you are creating through a whole new lens!

Listen to Learn

0:40 - Why it’s so important for us to come up with a new way to measure how successful our content is

3:45 - Where the real value in your social media posts lies

5:38 - What happens when you only measure your success by likes and comments 

6:50 - A special ask I have of you on how you can support this podcast and its message

7:41 - The tremendous opportunity that exists with every single post you make on social media

8:10 - An example of how my content impacted someone I know in a surprising way 

9:47 - Why it matters so much that our content lives well beyond the 24 hours after we post it

11:34 - A reminder that your content is your legacy 

 

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

 

Aug 25, 2023

If you’re someone who has ever struggled with knowing what to do and say when someone pushes back on the cost of either buying your products or getting started in your business, this is going to be a very important episode for you. Today I reveal how to connect and build value by identifying the problem, and not by focusing on price. I also share the big shifts that will happen in your business when you start doing this!

Listen to Learn

2:07 - What your job in a sales conversation and throughout the sales process needs to be

3:03 - How I would approach a conversation with someone who gave me a price objection

6:49 - A special ask I have of you on how you can support this podcast and its message

8:20 - Value, not price, always determines whether somebody buys 

9:29 - The real reason why prospects are holding back from taking that next step 

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

 

Aug 22, 2023

You could spend hours and hours each week on coaching calls, but are you getting a return on those hours you’re putting in, and are the people on your team actually doing the work? In today’s episode, I share how you can promote accountability as a leader, the things you can start doing right now to coach others in a better way, and what is really needed to help each person on your team grow and succeed!

Listen to Learn

2:27 - What you should be doing in each and every coaching call you have

3:58 - A requirement you can set for your team that builds action into the coaching

5:00 - The impact that blind spots are having and something that can be done during your coaching calls that will help your people identify theirs

6:17 - A special ask I have of you on how you can support this podcast and its message

6:58 - Why ongoing feedback and repetition of important concepts is a critical component in helping people grow and succeed

8:00 - What you’ll see happen when you coach through the lens of transformational conversations and transformational content

 

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

 

Aug 18, 2023

If you’re somebody who feels called to help and being of service feels really aligned with who you are and how you want to show up in the world, but you just don’t like selling, then this episode is for you. This is something I hear from a lot of people, so I’m not only going to share why it’s our responsibility to sell, but I’m also revealing HOW to sell so that you can start helping and serving today!

Listen to Learn

1:56 - Why it’s so important that we reframe the way we view sales 

3:02 - An important nuance of the concept of sales as a way to help others 

5:07 - Where a lot of people go wrong in this process 

5:41 - A special ask I have of you on how you can support this podcast and its message

6:24 - An analogy that helps illustrate the relationship between the problem and the need that exists for your ideal customer

8:17 - What to understand about the psychological aspect of sales and selling 

11:19 - An actionable step you can take right now to begin selling and helping

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

 

Aug 15, 2023

Transformation posts, or “before” and “afters”, are a really popular type of content that we see a lot of in our community and in our profession… but do these posts still work in 2023? We’re going to dive into this question today and I’m going to give my thoughts and perspectives, including what you need to be doing differently when it comes to using this type of content!

Listen to Learn

1:38 - Why I believe transformation posts are still good to use, and some general guidelines on how to do them the right way 

5:56 - What will happen if you’re just pitching or selling in these posts

7:06 - The very first thing you should be leading with in transformation posts 

9:38 - A special ask I have of you on how you can support this podcast and its message

10:19 - Why it’s important that the problems you are looking to solve are specific to your specific ideal customer 

14:39 - How to approach highlighting your unique process and an example of how I would do it when offering weight loss solutions

 

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

 

Aug 11, 2023

If you were to take an honest look at your business, have you been leading with love, or have you been leading with fear? A big part of what we teach in Love, Serve, Grow is putting love at the center of your business and your life, and I’m going to share how you can do it in this episode!

Listen to Learn

1:08 - What comes to mind when I think of leadership 

2:27 - The two ways to increase leadership capacity and a common leadership blindspot we see in our Love, Serve, Grow program

5:28 - What it looks like to lead with fear vs. leading with love

8:53 - A special ask I have of you on how you can support this podcast and its message

10:15 - The things that will happen when you lean into difficult conversations and begin leading with love 

12:12 - A simple framework you can use when approaching the next difficult conversation you need to have 

17:13 - How critical conversations are such amazing opportunities for us to grow as leaders 

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

 

Aug 8, 2023

If you’ve been struggling with customer retention, you’ll want to listen because today I share my #1 customer retention strategy, and it’s so simple that anyone can do it and instantly start to see better results!

Listen to Learn

3:09 - My #1 customer retention strategy and the impact that offering more value to your customers will have on both you and them 

4:14 - A look at the customer experience and the two parts to this system 

5:48 - How the point of purchase is not the finish line, it’s the starting line when you use the transformational approach to selling

6:37 - A special ask I have of you on how you can support this podcast and its message

7:24 - A real life example of how a product can solve a problem for your customer 

8:12 - Why customer service, despite common beliefs, doesn’t build relationships and trust or offer a lot of value 

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

 

Aug 4, 2023

Whether you refer to our industry as network marketing, social selling or direct selling, there are negative perceptions and beliefs that exist about our profession as a whole. In this episode, I share a different way of looking at what we do, and if you start doing what I talk about here today, I guarantee that you will defeat 90% of your competition!

Listen to Learn

0:44 - What the negative perception of network marketing is and where it all stems from 

4:48 - The 3 pillars that will help you in overcoming this negative perception

8:37 - Why you need to always be growing as a person, and as a leader, in order to grow your business

9:30 - A special ask I have of you on how you can support this podcast and its message

13:02 - How your definition of success will change as you continue to grow 

15:02 - Why I say that growth is intentional, and you are the catalyst for the growth of your team 

 

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

 

Jul 11, 2023

In today’s episode, I share the ways we as a company navigated a recent season of drought, with the hopes that what we learned during this time can help you become a better leader, no matter what season your business is in!

Listen to Learn

3:19 - The natural reaction most people have when business starts to slow down and what good leaders do instead

6:40 - Some common objections that I hear from clients I’m coaching, plus the importance of personally sponsoring the new members of your team 

8:28 - A special ask I have of you on how you can support this podcast and its message

9:09 - My personal story of what our company has been experiencing and the lessons that I have learned through this process 

15:47 - The results of our last launch and what we did differently to make it such a success 

18:58 - What I considering to be the big takeaway and lesson to apply during a season of drought 

 

Follow me on Threads & Instagram at @bob_heilig

Join our free Network Marketing Community

 

Jun 20, 2023

If the way you’ve been taught to recruit feels gross to you, today I’m sharing an Instagram Live I recently did that walks you through a very powerful 3-step process to help you immediately make a shift and start feeling better about how you do it!

Listen to Learn

3:32 - Specific questions to ask yourself regarding the customer side of your business and how this relates to your current feelings about recruiting

6:32 - What happens when you bring negative thoughts and feelings into your recruiting efforts

9:11 - A special ask I have of you on how you can support this podcast and its message

9:53 - The super important question that requires a very hard look in the mirror

14:46 - What the biggest reward for building your business will be (hint: it’s not the money)

16:30 - 3 things to do DAILY that will absolutely make you successful 

18:18 - A special reminder about the Free 3-Day Live Workshop happening this week and what you can expect by taking part
 

Save your seat to the Free 3-Day Live Workshop, Revive Your Downline! 

Follow me on Instagram at @bob_heilig 

Join our free Network Marketing Community



 

 

Jun 16, 2023

When you’re having a business conversation with a prospect, there are specific things you should NEVER say to that person, and I’m going to be revealing 5 of them in this episode!

Listen to Learn

2:30 - Why asking a prospect if they have ever thought about becoming a coach/consultant is not a good way to start a conversation 

4:25 - A common question people ask prospects that actually devalues what they do

5:54 - A special ask I have of you on how you can support this podcast and its message

6:42 - How one question will most likely lead to a “no” and a dead end with the prospect, almost every single time 

7:39 - Phrases (that even I use to say!) that you shouldn’t be using in your sales conversations

8:25 - What is even more important in 2023 than what it is you are selling  

Save your seat to the Free 3-Day Live Workshop, Revive Your Downline! 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

Jun 13, 2023

Today I have another strategic episode for you, where I not only answer the question of WHEN you should share your business with a new customer, but I reveal HOW to do it and what to keep in mind before even presenting your business to that customer!

Listen to Learn

2:33 - How to begin creating a positive customer experience and what to consider about the timing of bringing up the business to that person 

5:46 - The benefits of leading the conversation by problem-solving and some specific questions you can ask to get to know that person and his or her pain points 

9:23 - How this approach makes it possible to sell your business without even talking about it

10:04 - A special ask I have of you on how you can support this podcast and its message

13:43 - What you can start to do if your communication with customers has primarily been through text, messaging or some sort of automation 

16:33 - Something I promise will happen if you implement the process and approach I share in this episode 

17:08 - A reminder about what you can expect from the upcoming Revive Your Downline workshop and how it will take all the mystery and guesswork out of a business conversation 

 

Save your seat to the Free 3-Day Live Workshop, Revive Your Downline! 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

Jun 9, 2023

If you’re struggling with building a team, leading people to success or just finding higher-quality business builders, this episode is for you, as I reveal how to get out of the “stay stuck cycle” once and for all!

Listen to Learn

1:33 - What the “stay stuck cycle” is and how it’s a self-fulfilling prophecy that we create ourselves in our business 

3:06 - The root cause of why so many people are struggling to build a team 

3:53 - Why a transactional approach and leading into a sales conversation with product information is the wrong thing to do

6:52 - The role that perceived value plays in recruiting the business leaders you really want working with you 

8:27 - A special ask I have of you on how you can support this podcast and its message

10:49 - The two main things you’ll notice happens when you prospect down and recruit C-level team members 

11:38 - An action step you can take right now to break free from the repeating cycle I talk about in this episode 

13:38 - What to expect from the upcoming Revive Your Downline workshop and how it will take all the mystery and guesswork out of a business conversation 

Save your seat to the Free 3-Day Live Workshop, Revive Your Downline! 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

Jun 2, 2023

If asking existing customers to host parties is part of your business strategy, then you’re going to LOVE this episode, as I reveal a better way of doing it than you’ve probably been taught! 

Listen to Learn

1:48 - The situation that inspired this episode 

5:04 - The role that understanding value and cost will play if you’re wanting your customers to host a party

6:51 - Why just expecting someone to do you a favor by hosting a party isn’t enough value for that person 

7:36 - A special ask I have of you on how you can support this podcast and its message

8:17 -  How I would present this opportunity to a customer

11:31 - The 3 primary motivations of your customers and how to use them inside the conversations you’re having with them

15:23 - Why doing hard work isn’t the problem people in business are having, and the single worst piece of advice that I see being given 

16:41 - The magic that will happen and what you’ll notice when you start to master these conversations 

19:23 - A sneak peek at something we’re offering later this month that will help you gain a ton of momentum for your business heading into the Fall of this year 



Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 30, 2023

Today I’m sharing a portion of a recorded coaching session that I did with a Mastermind client of mine, Meg Kozlowski. 

Meg has found that she’s at a place in her business where she’s kind of lost that passion and fire that she once had, particularly around the recruiting aspect, and I know that this is something that many of you will relate with. 

Oftentimes, we talk about purpose in a general and vague way, but in this coaching call, we get really granular as we specially look at what Meg’s ideal recruit looks like. 

You’re going to hear about where vision and purpose really begins, and I know you’re going to get tons of value out of this coaching session I had with Meg! 

Listen to Learn

3:54 - What to consider as you attempt to gain more clarity on who your dream business partners are

5:22- Where vision really comes from, and the reasons why just sustaining your business at the same level is not the same as having a vision

6:07 - How to get back into the growth mindset of going out and serving at a higher level 

11:26 - The ways you can still help others even if you haven’t gone through exactly the same thing as that person 

12:35 - A special ask I have of you on how you can support this podcast and its message

13:15 - The two different versions of the ideal partner that I see for Meg and the messaging that she could use for each of them

16:05 - How to share team member success stories as a “soft sell” for your business 

17:36 - How to add value through relatability instead of always doing it through tips and advice 

22:30 - The biggest “a-ha” Meg got from our coaching session 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 26, 2023

Today’s episode is short in length (but not in value!), as I give you an exercise to help you be more authentic and relatable with the content you share on social media! 

Listen to Learn

1:13 - A goal I’d like you to set this year as it relates to how authentic and relatable you come across as in your content 

1:38 - How to get over the fear of presenting the real you online, and an exercise you can do right now to begin this process 

4:13 - A special ask I have of you on how you can support this podcast and its message

5:08 - The ways you can use the feedback you receive from those who know you the best 

5:51 - A reminder about where the value in your business really comes from 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 23, 2023

In this episode, I'll be discussing the most crucial sale you'll ever make: selling yourself on YOU!

Listen to Learn

2:03 - What you’re really asking people to do when they join your team

3:02 - Why it’s not just a one-time sale when selling you to yourself 

4:23 - The things that most people getting into business are looking for, more than just money or rank in the company 

6:11 - How you’ll start to create better results when you get present to how far you’ve really come 

7:57 - A special ask I have of you on how you can support this podcast and its message

10:18 - A powerful reframe I was given by a mentor of mine around the real value I had to offer other people

13:33 - An action step you can take right now to gain clarity around your true value 

15:18 - Your future is so much brighter than your present and past, but you have to be willing to do this…

 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 19, 2023

In today’s episode, I’m giving you some very actionable strategies and approaches for authentically sharing a product sale or promotion on social media, all in a transformational way!

Listen to Learn

2:04 - The most important question to be asking yourself right now when it comes to creating content 

3:26 - Why you need to be doing more than just posting the same graphics and info that everyone else is using when promoting the sale 

4:32 - How to “stop the scroll” by using the right images 

7:20 - Why I love going live as a way to authentically share and sell

7:52 - Specific advice I gave to someone looking for feedback on her recent Instagram Reel 

10:44 - A special ask I have of you on how you can support this podcast and its message

12:09 - What to keep in mind with the post itself and where people often make mistakes 

14:10 - What I recommend with the post copy and Call to Action 

16:00 - Why testimonials are so powerful in this transformational concept of content creation 

16:50 - A lie we’ve been told that we have to start breaking ourselves free from 

17:55 - What surveys are saying about the way in which people want to find new products 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 16, 2023

In today’s episode, I’m breaking down the art of a sales conversation by using a powerful, live coaching session that will demonstrate the framework to use if you’ve ever wondered when is the right time to share your business with someone!

Listen to Learn

1:11 - A reframe to keep in mind if you’re struggling with sales and talking about your business 

3:48 - The first phases of a sales conversation, the connection phase, and the question to be asking at this point 

4:28 - How value creation really begins at the problem phase 

6:03 - The way to begin creating the desire for someone to want to make a change in the solution phase 

7:08 - Why it’s so important to prepare for the fourth stage, the transition phase, when you share your offer 

8:03 - The #1 skill you need to master in 2023, and why this is no longer just something that is just nice to have

9:57 - A special ask I have of you on how you can support this podcast and its message

10:39 - A real life example of what a student of ours experienced during a recent conversation

14:08 - How I would approach this conversation and what I would do to “connect the dots” 

17:13 - A strategy that we teach that could be used in this type of conversation, and the sales psychology behind why this would work so well 

20:38 - Why you’re not going to want to use a “one-size-fits-all” approach as you transition into sharing the solution you have for the person you’re speaking with

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 12, 2023

If you’re not asking for referrals, you’re missing out on a huge opportunity to grow your customer base, help more people and change more lives, all while being more fulfilled yourself, which is why in today’s episode I want to give you a more transformational way to leverage referrals!

Listen to Learn

1:39 - What research says about the importance of leveraging your existing client base in order to grow your sales 

2:41 - The role that the customer journey plays in asking for and getting referrals, plus the two points of the experience that I want you to focus on 

5:17 - How asking for a referral right when someone buys from you should be a natural progression for you

6:24 - The question you need to be asking at this point, plus why being specific here is key 

8:18 - A special ask I have of you on how you can support this podcast and its message

11:11 - Ways you can ask for the referral once someone has gotten some sort of positive result from the product or service purchased

14:53 - What I would do differently at this point using the Love, Serve, Grow process

16:23 - Why it’s important to realize that referrals aren’t “one size fits all”, plus an example of how we adapted things for a client of mine based on the set-up of her business 

 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 9, 2023

In today’s episode, I share a really powerful shift in the way that you should approach doing something different and new in your content if you find that people aren’t engaging with, or even watching, your videos!

Listen to Learn

3:01 - The choice each of us has to when we start to do something new, especially when it comes to creating content 

4:33 - A big shift in mindset I want you to consider the next time you go live on social media

6:13 - The magic that happens when you learn to fail from a place of love instead of fear 

8:33 - One thing you can do over the next 6 months that will dramatically change who you are as a person

10:25 - A special ask I have of you on how you can support this podcast and its message

11:23 - My personal journey with live video and the challenges I learned to overcome through taking consistent action 

15:13 - An interesting thing that happened when I spoke my commitment to go live for 30 days and how long it took me to start seeing traction 

17:38 - The role that always keeping faith, even when you don’t have what it is you desire, will play in the process of building your business 

18:33 - How the mindset shifts I share today can be applied to everything in business, not just social media 

 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 5, 2023

Leadership really does start with you, and in this episode, I reveal the responsibility that you have as a leader to lead your team by example, and to not ask them to do something that you’re not willing to do!

Listen to Learn

1:12 - Why right now is the time for you to get recommitted  and refocused on your personal business 

3:53 - What I learned about leadership years ago and the very first step I took to become a better leader 

4:32 - A common mistake that I recognized I was making and why I want you to avoid doing the same 

6:40 - The crucial role that knowing your numbers should always play, plus what to focus on if your team isn’t growing

7:42 - A special ask I have of you on how you can support this podcast and its message 

13:08 - What I mean when I say that “a success story has a shelf life” and how this concept applies to your business 

14:00 - The tremendous responsibility and opportunity you have at this time as a true leader 

 

Follow me on Instagram at @bob_heilig

Join our free Network Marketing Community

 

May 2, 2023

Today, I want to answer a question I consistently get, "Bob, what would you do if you started your own network marketing business?".

My answer is based off of 2 things:

1. 10 years of experience as a distributor in different sales/network marketing companies  

2. My experience with coaching and working with THOUSANDS of people

Tune in as I share the lessons I learned throughout my entire career and the key things I would do before ANYTHING else if I started my own network marketing business tomorrow.

 

Listen to Learn

1:57 - Shoutout to my Instagram followers 

2:39 - Define a clear social media content strategy

4:27 - Why your goal shouldn't be just to sell/recruit people? 

6:20 - It's not your job to motivate people 

9:27 - The #1 tool to attract and connect with the right people

13:30 - Benefits of a well-defined content strategy

14:26 - Act with a sense of urgency

 

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Apr 28, 2023

Hey everyone! We’ve got a special episode today. 

Joining me today is my very good, close friend and Director of Coaching, Megan Weisheipl.  

She is here to share an exciting announcement about her brand new book, The Selfish Hour.

We’re talking about the main concept of the book, challenges she faced during the writing process, and a preview of The Selfish Hour!

Get a sneak peek at the first chapter of the The Selfish Hour for free - www.meganspeaks.com/the-selfish-hour 

Follow Megan on Instagram: https://www.instagram.com/meganweisheipl/

 

Listen to Learn

1:31 - About Megan Weisheipl (career & business background)

6:38 - The challenges to writing a book 

8:09 - Main concept and idea of The Selfish Hour

14:38 - Redefining 'selfish' - what 'understand yourself' means

21:35 - Transforming your life in one hour a day

24:18 - How to revisit and let go of painful memories

27:45 - The transition from stagnation to growth 

32:15 - Overcoming the most challenging part of the process

34:47 - How to get access to The Selfish Hour

 

Join our free community

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