Today I want to share a strategy that I taught in our recent Black Friday Workshop, and it is one that is so important for you to understand: value stacking! In this episode, I talk about the power of value stacking, a key concept for those of you having trouble making sales, getting recruits, or differentiating your offer. Implementing value stacking can get you immediate and tangible results in these areas!
Listen to Learn
1:38 - The determining factors for purchasing something (no, it’s not just the price!)
3:26 - How to design an offer that drives a higher level of value
5:51 - A far bigger driver of value than just your what product or service is
7:53 - A special ask for you regarding how you can support this podcast and its message
9:15 - A look at product-related problems and process-related problems, plus how they differ in terms of perceived value
15:27 - Ways to use scarcity to influence your customers to purchase what you are offering
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