In this episode, I want to talk about what defines “success” in content creation, going above and beyond just the likes, comments and shares that your social media post receives. Today I present to you four completely different things to take into consideration that will help you start to look at the content you are creating through a whole new lens!
Listen to Learn
0:40 - Why it’s so important for us to come up with a new way to measure how successful our content is
3:45 - Where the real value in your social media posts lies
5:38 - What happens when you only measure your success by likes and comments
6:50 - A special ask I have of you on how you can support this podcast and its message
7:41 - The tremendous opportunity that exists with every single post you make on social media
8:10 - An example of how my content impacted someone I know in a surprising way
9:47 - Why it matters so much that our content lives well beyond the 24 hours after we post it
11:34 - A reminder that your content is your legacy
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If you’re someone who has ever struggled with knowing what to do and say when someone pushes back on the cost of either buying your products or getting started in your business, this is going to be a very important episode for you. Today I reveal how to connect and build value by identifying the problem, and not by focusing on price. I also share the big shifts that will happen in your business when you start doing this!
Listen to Learn
2:07 - What your job in a sales conversation and throughout the sales process needs to be
3:03 - How I would approach a conversation with someone who gave me a price objection
6:49 - A special ask I have of you on how you can support this podcast and its message
8:20 - Value, not price, always determines whether somebody buys
9:29 - The real reason why prospects are holding back from taking that next step
Follow me on Threads & Instagram at @bob_heilig
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You could spend hours and hours each week on coaching calls, but are you getting a return on those hours you’re putting in, and are the people on your team actually doing the work? In today’s episode, I share how you can promote accountability as a leader, the things you can start doing right now to coach others in a better way, and what is really needed to help each person on your team grow and succeed!
Listen to Learn
2:27 - What you should be doing in each and every coaching call you have
3:58 - A requirement you can set for your team that builds action into the coaching
5:00 - The impact that blind spots are having and something that can be done during your coaching calls that will help your people identify theirs
6:17 - A special ask I have of you on how you can support this podcast and its message
6:58 - Why ongoing feedback and repetition of important concepts is a critical component in helping people grow and succeed
8:00 - What you’ll see happen when you coach through the lens of transformational conversations and transformational content
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If you’re somebody who feels called to help and being of service feels really aligned with who you are and how you want to show up in the world, but you just don’t like selling, then this episode is for you. This is something I hear from a lot of people, so I’m not only going to share why it’s our responsibility to sell, but I’m also revealing HOW to sell so that you can start helping and serving today!
Listen to Learn
1:56 - Why it’s so important that we reframe the way we view sales
3:02 - An important nuance of the concept of sales as a way to help others
5:07 - Where a lot of people go wrong in this process
5:41 - A special ask I have of you on how you can support this podcast and its message
6:24 - An analogy that helps illustrate the relationship between the problem and the need that exists for your ideal customer
8:17 - What to understand about the psychological aspect of sales and selling
11:19 - An actionable step you can take right now to begin selling and helping
Follow me on Threads & Instagram at @bob_heilig
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Transformation posts, or “before” and “afters”, are a really popular type of content that we see a lot of in our community and in our profession… but do these posts still work in 2023? We’re going to dive into this question today and I’m going to give my thoughts and perspectives, including what you need to be doing differently when it comes to using this type of content!
Listen to Learn
1:38 - Why I believe transformation posts are still good to use, and some general guidelines on how to do them the right way
5:56 - What will happen if you’re just pitching or selling in these posts
7:06 - The very first thing you should be leading with in transformation posts
9:38 - A special ask I have of you on how you can support this podcast and its message
10:19 - Why it’s important that the problems you are looking to solve are specific to your specific ideal customer
14:39 - How to approach highlighting your unique process and an example of how I would do it when offering weight loss solutions
Follow me on Threads & Instagram at @bob_heilig
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If you were to take an honest look at your business, have you been leading with love, or have you been leading with fear? A big part of what we teach in Love, Serve, Grow is putting love at the center of your business and your life, and I’m going to share how you can do it in this episode!
Listen to Learn
1:08 - What comes to mind when I think of leadership
2:27 - The two ways to increase leadership capacity and a common leadership blindspot we see in our Love, Serve, Grow program
5:28 - What it looks like to lead with fear vs. leading with love
8:53 - A special ask I have of you on how you can support this podcast and its message
10:15 - The things that will happen when you lean into difficult conversations and begin leading with love
12:12 - A simple framework you can use when approaching the next difficult conversation you need to have
17:13 - How critical conversations are such amazing opportunities for us to grow as leaders
Follow me on Threads & Instagram at @bob_heilig
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If you’ve been struggling with customer retention, you’ll want to listen because today I share my #1 customer retention strategy, and it’s so simple that anyone can do it and instantly start to see better results!
Listen to Learn
3:09 - My #1 customer retention strategy and the impact that offering more value to your customers will have on both you and them
4:14 - A look at the customer experience and the two parts to this system
5:48 - How the point of purchase is not the finish line, it’s the starting line when you use the transformational approach to selling
6:37 - A special ask I have of you on how you can support this podcast and its message
7:24 - A real life example of how a product can solve a problem for your customer
8:12 - Why customer service, despite common beliefs, doesn’t build relationships and trust or offer a lot of value
Follow me on Threads & Instagram at @bob_heilig
Join our free Network Marketing Community
Whether you refer to our industry as network marketing, social selling or direct selling, there are negative perceptions and beliefs that exist about our profession as a whole. In this episode, I share a different way of looking at what we do, and if you start doing what I talk about here today, I guarantee that you will defeat 90% of your competition!
Listen to Learn
0:44 - What the negative perception of network marketing is and where it all stems from
4:48 - The 3 pillars that will help you in overcoming this negative perception
8:37 - Why you need to always be growing as a person, and as a leader, in order to grow your business
9:30 - A special ask I have of you on how you can support this podcast and its message
13:02 - How your definition of success will change as you continue to grow
15:02 - Why I say that growth is intentional, and you are the catalyst for the growth of your team
Follow me on Threads & Instagram at @bob_heilig
Join our free Network Marketing Community