Today, my topic is about building a business around your own personal brand. One of the questions that I get the most from people is, "What should I include as a part of my personal brand?" People struggle so much trying to figure out what their personal brand should look like, and the things that they should include.
If that's you, here's the message that I'd like to deliver to you in this episode... stop worrying so much about your personal brand, and just start being yourself! Your personal brand is really nothing more than you starting to share all of the things that make you, 'you' with other people so that you can begin to make connections and build relationships with your audience.
If there is something that you're passionate about, and that matters to you, start sharing that with the world through your content. If something is important to you, it will be important to someone else. The more we start to share of ourselves, the more opportunities we create to have commonality with other people. The more those people begin to see themselves in us, the stronger connection we make with them.
Make sure you are focusing on three areas: educate, entertain, and empower. If you do these three things, and always lead with trying to add value to others, you'll have tremendous success in this area. Even if something has nothing to do with your primary business, it's still helping you get attention and build relationships with your audience.
Over time, you'll learn how to refine your content and the things that you share to a more targeted audience. That's not something that you figure out before you start however. It's taken me over a year to get a good sense of who my "target audience" was, and the things that I'd be teaching them. In the beginning, I just focused on "being myself" and trying to deliver as much value as humanly possible to the people watching my videos.
Hopefully you find the information in this episode empowering, and hopefully it takes off some of the pressure that you've been putting on yourself. Take action, be yourself, and give this time to "take shape" and you'll be totally fine!
Don't forget to take a minute to leave a review for the podcast so you can be entered in the drawing for next week! Each week I pick someone who left a review and give away one of my training courses to help you with your business. Thanks to all of you that have taken some time to leave your reviews, I really appreciate you!